Introduction

Every business organization, whether small or big, needs valuable data and insights. When it comes to understanding your target audience and customers' preferences, it plays a very important role in IT Architecture. It even helps you anticipate their needs and achieve various goals.

Big data analytics examines large amounts of data to reveal hidden patterns, correlations, and different insights. Today’s technology makes it possible to analyse your data and get answers from it almost instantly.

Some of the benefits of Big Data analytics include

  • 1 Generating leads and knowing your client’s business habits (trends)

  • 2 Fully understanding the potential of data-driven marketing (leads)
  • 3 Identifying the root causes analysis of failures and issues in real-time (reporting)
  • 4 identifying risks and replan if necessary (risk-based chart)
  • 5 Improving client’s engagement (social sentiments)
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