We help increase brand awareness and brand exposure in the target market. We strive to obtain our main objectives through our expertise in ATL & BTL marketing strategies to ensure Brand Building, Increasing Sales, Creating Demand, Engagement, Expanding Customer Base, Changing Customer's attitudes, etc.
Above The Line (ATL) Advertising includes activities that are largely non-targeted and have a wide reach build visibility and brand awareness and promote your products or service. ATL ads are mostly used to promote ads and reach out to the wider group of consumers.
Below-the-Line (BTL) Advertising is more focused because it is directed towards specific groups of customers. ROI is higher here because its communication is highly personalized and the objective is to gain conversions.
Through-the-Line (TTL) Advertising involves the use of both ATL and BTL marketing strategies. The objective here is to get a full view of the market and communicate with customers in every way possible.
Newspaper advertising is still significant in this modern age and is one of the best forms of advertising for every business whether SME or a multinational. The success of any newspaper campaign depends on proper research done for the target audience, budget, number of circulations, areas they cover, right category and section of the selected newspapers. This is exactly where we can help.
Outdoor advertising is a vibrant way to engage with your audiences offering benefits like great audience reach and an option to connect with them in a range of outside environment while they are driving, walking, shopping or socializing. At NFINITY8, we offer you a range of outdoor marketing solutions combined with high-quality material and techniques so your brand will make the right impression on the audience portraying your company more strongly in your niche.
Television always has a huge and diverse group of audience. What is important is to reach the right audience, at the right time. Together we will understand your audience and their viewing habits so we book the most beneficial slots for you on the TV schedule. We will ensure to give you the best prices and recommendations so you get the best results without exceeding the budget.
Radio is still a significant entertainment medium for residents in the UAE. There is a continuous increase in the level of listening that provides more opportunities to radio advertisers for reaching the target audience. The most uncluttered medium that devotes less time for advertisements and let the listeners enjoy music even whilst listening to any repeated information. The best part is that with radio advertising, your advertisement is not appearing on page 10 or is surrounded by different other ads, you are always on the front and being listened.
Direct Mail Marketing is a BTL strategy that could result in more conversions if planned properly, because it involves direct mails (emails, SMS, etc.) which are tailor-made messages about the brand/product or different offers designed according to the needs of the customer. Hence, this is one of the most personal strategies used by marketers.
Outdoor Advertising has a higher, and more targeted, reach depending on the location, because it is usually done in public places and is displayed constantly.
Brand Activation is a BTL strategy that can drive the consumers to act and bring brands to life through experiences and forming a long-term interaction or emotional connections.
Sponsorship is partnering with different corporates or events to get more impressions. It is usually carried as part of the brand building strategies at a BTL level.
In Store Marketing is a marketing activity done within the retail stores. It makes use of point of sales to get the most ROI.
Directly and easily conveys a message, which is not only understandable but also very straightforward. It does not require any sort of extra effort to make the audience understand the purpose behind it.
Online banners, social medias, SEO, PPC, etc.
360° Marketing refers to a marketing campaign that reaches customers at all possible point of contact. Example: A television advertisement supplemented with pamphlets of the brand attached to newspapers.