Why BI is Important today ?
1. Find the ROI of your marketing strategy.
Digital world is the world we live in today , it is full of digital appliances and marketing softwares . Other things like social media PPC, google ads and much more, it helps you to figure out your ROI (return of investment ) . BI can translate into analytics reports where businesses can base decisions on data ,reports and trends.
2. Organise your data.
Preset the factors that you need, to make your next decision .Organizing data will give you an optimized ,and instant insights.
3. Glimpse on how your clients are doing.
Having BI you get access to all your business data. This can include clients data from your CRM system, email marketing, customer interactions on social media platforms and website engagements tracked in your data management platform. This data can be unified in one chart and this is tremendously valuable because it will not only give you trends but it will also give you a full analysis to how to approach your client in further development .You can also predict what is your client’s most optimized future strategies and need.
4. Helps for sales.
know where to target based on real figures that you extract , with BI its never easier . It will help you to understand your potential clients.