What is a Brand Persona and Why Is It Important
November 22, 2022

What is a Brand Persona and Why Is It Important?

By definition, a brand persona is the sum of personality traits, attitudes, and values that your brand showcases on a regular basis to help connect with a certain audience segment. A brand persona can be a person, character, mascot, or idea. Many businesses often overlook

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Find Your Business Niche
August 12, 2022

5 Steps to Find Your Business Niche.

Starting a new business is a dream for many. However, there are many steps to discover and follow to turn the dream into a reality. One of those steps is finding the best market niche for your new business; we’re here to help with that!

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What is business-to-business marketing?
August 1, 2022

What is business-to-business marketing?

What is B2B marketing? Business marketing is also known as industrial or business-to-business (B2B) marketing. It is the meeting point of a company that markets its products and services to other companies. Business-to-business marketing is required when the production of one company is used by

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Must-Have Website Pages
July 18, 2022

Must-Have Website Pages

Every business is unique, and an outstanding website is needed to showcase its individuality. However, there is a core set of pages that all businesses must have when creating content for a freshly designed website. Here are the must-have pages your website should contain! Homepage:

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Influencer marketing: All you need to know.
July 6, 2022

Influencer marketing: All you need to know.

You might think that influencer marketing is a new concept that has only recently gained popularity. In reality, influencer marketing started 16 years ago with PayPerPost, the first platform to pay bloggers for branded content. Sixteen years later, the tables have turned, and influencer marketing

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Event Management: The 5 C’s you need to know.
June 16, 2022

Event Management: The 5 C’s you need to know.

What is it: “Event management is the application of project management to the creation and development of small and/or large-scale personal or corporate events” Wikipedia. Event management is all about planning an event, whether it is virtual or physical. It entails the oversight of all

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How to Build Your Brand Authority on Instagram: 5 Key Steps.
June 6, 2022

How to Build Your Brand Authority on Instagram: 5 Key Steps.

Brand authority is a term used to describe the trust a brand has built with customers and how they perceive it as an expert in the field. Numerous factors can impact your brand’s authority, such as a consistent online presence, engaging and compelling content, and

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what-is-visual-identity
May 23, 2022

Visual Identity: What it is and why it is Important to your Brand.

One of the most beautiful mysteries of human existence is that we love to capture artistry with our eyes and react to and otherwise process visual data better than other forms of data. Your brand is your work of art, and as an artist, you

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content-is-the-king-nfinity8
May 5, 2022

Content Marketing Explained.

On a wintry day in January 1996, more than 20 years ago, the software king relinquished his title and announced to the world that he had developed the past while the future was out of his hands. That night, Bill Gates declared that “Content is

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10 tips to help you write your perfect blog!
April 25, 2022

10 tips to help you write your perfect blog!

It’s no secret that blogging is the second most used form of digital content marketing and that blogs can help your website attract up to 55% more visitors. However, the big secret is how to create your blog flawlessly, structure it correctly, and the optimal

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