April 18, 2024

The Rise of Virtual Influencers: Unveiling Their Impact on Social Media Marketing

In recent years, virtual influencers have emerged as a groundbreaking social media marketing trend, revolutionising how brands engage with their audiences. In this blog post, we’ll explore the rise of virtual influencers, their impact on social media marketing strategies, and how brands can leverage this

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March 11, 2024

How to develop a content strategy in 9 steps?

Crafting an effective content strategy is crucial for online success. Here’s a refined nine-step process to guide you: 1.    Set Clear Goals: Define specific objectives for your content strategy, such as increasing brand visibility, attracting potential customers, or boosting sales. Clear goals will shape your

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December 14, 2023

Why Value-Added Marketing Is the Future? 

Following global marketing trends is a stringent task all by itself, not to mention choosing which marketing wave to ride, which often proves even more baffling.  This is where the role of marketing and advertising expertise comes in to assist a brand in finding its

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November 14, 2023

COP28: The Road to the Future through UAE 

In the previous two parts of Nfinity8’s  COP28 series, we have highlighted the global institutions and foundational agreements upon which the core of global climate action is based on. As well as showcasing the importance of climate knowledge starting from the individual, local and regional

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October 16, 2023

COP28: Fostering Climate Knowledge 

As we approach COP28, we believe that augmenting Climate Knowledge is of prime importance to get everyone involved in shaping a cleaner future for the UAE and all humankind. Let’s launch into a trip to the climate space together.  The Essential UNFCCC Secretariat  The UNFCCC

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August 15, 2023

Leveraging AI: Detecting Local User Intent with AI (3)

In the previous two parts of the Leveraging AI series, we have covered many unfrequented aspects of Artificial Intelligence’s role in marketing local businesses. Now, we wish to navigate with you to another location on the smart marketing map of the future. Let’s go ahead

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June 15, 2023

Leveraging AI: Going BERT to Win at Local SEO

Over the past decade, Artificial Intelligence (AI) has been gradually permeating our daily lives, becoming ever more invasive in its omnipresence, even if we don’t realize this fact. AI applications were incorporated into a variety of crucial industries, including finance, security, intelligence, navigation, healthcare and

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May 11, 2023

Does AI Have the Potential to Replace Creative Departments? 

We have always heard and watched movies depicting machines taking over our jobs and replacing us, but did it start happening already? The creative job market remained unfazed whilst it was being threatened by AI previously. However, AI has upped the ante and has shown

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March 13, 2023

Taking on the Metaverse: The Infinite Growth Potential for Brands

Welcome to the world of the Metaverse – a place where virtual reality and artificial intelligence come together to create a parallel universe. This new digital frontier opens up endless possibilities for brands looking to engage with customers in fresh, exciting ways. You may have

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November 22, 2022

What is a Brand Persona and Why Is It Important?

By definition, a brand persona is the sum of personality traits, attitudes, and values that your brand showcases on a regular basis to help connect with a certain audience segment. A brand persona can be a person, character, mascot, or idea. Many businesses often overlook

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