Does AI Have the Potential to Replace Creative Departments?
We have always heard and watched movies depicting machines taking over our jobs and replacing us, but did it start happening already? The creative job market remained unfazed whilst it was being threatened by AI previously. However, AI has upped the ante and has shown
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Taking on the Metaverse: The Infinite Growth Potential for Brands
Welcome to the world of the Metaverse – a place where virtual reality and artificial intelligence come together to create a parallel universe. This new digital frontier opens up endless possibilities for brands looking to engage with customers in fresh, exciting ways. You may have
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What is a Brand Persona and Why Is It Important?
By definition, a brand persona is the sum of personality traits, attitudes, and values that your brand showcases on a regular basis to help connect with a certain audience segment. A brand persona can be a person, character, mascot, or idea. Many businesses often overlook
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5 Steps to Find Your Business Niche.
Starting a new business is a dream for many. However, there are many steps to discover and follow to turn the dream into a reality. One of those steps is finding the best market niche for your new business; we’re here to help with that!
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What is business-to-business marketing?
What is B2B marketing? Business marketing is also known as industrial or business-to-business (B2B) marketing. It is the meeting point of a company that markets its products and services to other companies. Business-to-business marketing is required when the production of one company is used by
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Must-Have Website Pages
Every business is unique, and an outstanding website is needed to showcase its individuality. However, there is a core set of pages that all businesses must have when creating content for a freshly designed website. Here are the must-have pages your website should contain! Homepage:
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Influencer marketing: All you need to know.
You might think that influencer marketing is a new concept that has only recently gained popularity. In reality, influencer marketing started 16 years ago with PayPerPost, the first platform to pay bloggers for branded content. Sixteen years later, the tables have turned, and influencer marketing
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Event Management: The 5 C’s you need to know.
What is it: “Event management is the application of project management to the creation and development of small and/or large-scale personal or corporate events” Wikipedia. Event management is all about planning an event, whether it is virtual or physical. It entails the oversight of all
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Visual Identity: What it is and why it is Important to your Brand.
One of the most beautiful mysteries of human existence is that we love to capture artistry with our eyes and react to and otherwise process visual data better than other forms of data. Your brand is your work of art, and as an artist, you
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Content Marketing Explained.
On a wintry day in January 1996, more than 20 years ago, the software king relinquished his title and announced to the world that he had developed the past while the future was out of his hands. That night, Bill Gates declared that “Content is
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