August 15, 2023

Leveraging AI: Detecting Local User Intent with AI (3)

In the previous two parts of the Leveraging AI series, we have covered many unfrequented aspects of Artificial Intelligence’s role in marketing local businesses. Now, we wish to navigate with you to another location on the smart marketing map of the future. Let’s go ahead

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June 15, 2023

Leveraging AI: Going BERT to Win at Local SEO

Over the past decade, Artificial Intelligence (AI) has been gradually permeating our daily lives, becoming ever more invasive in its omnipresence, even if we don’t realize this fact. AI applications were incorporated into a variety of crucial industries, including finance, security, intelligence, navigation, healthcare and

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May 11, 2023

Does AI Have the Potential to Replace Creative Departments? 

We have always heard and watched movies depicting machines taking over our jobs and replacing us, but did it start happening already? The creative job market remained unfazed whilst it was being threatened by AI previously. However, AI has upped the ante and has shown

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March 13, 2023

Taking on the Metaverse: The Infinite Growth Potential for Brands

Welcome to the world of the Metaverse – a place where virtual reality and artificial intelligence come together to create a parallel universe. This new digital frontier opens up endless possibilities for brands looking to engage with customers in fresh, exciting ways. You may have

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November 22, 2022

What is a Brand Persona and Why Is It Important?

By definition, a brand persona is the sum of personality traits, attitudes, and values that your brand showcases on a regular basis to help connect with a certain audience segment. A brand persona can be a person, character, mascot, or idea. Many businesses often overlook

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August 12, 2022

5 Steps to Find Your Business Niche.

Starting a new business is a dream for many. However, there are many steps to discover and follow to turn the dream into a reality.  One of those steps is finding the best market niche for your new business; we’re here to help with that!

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August 1, 2022

What is business-to-business marketing?

What is B2B marketing? Business marketing is also known as industrial or business-to-business (B2B) marketing. It is the meeting point of a company that markets its products and services to other companies. Business-to-business marketing is required when the production of one company is used by

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July 18, 2022

Must-Have Website Pages

Every business is unique, and an outstanding website is needed to showcase its individuality. However, there is a core set of pages that all businesses must have when creating content for a freshly designed website. Here are the must-have pages your website should contain! Homepage:

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July 6, 2022

Influencer marketing: All you need to know.

You might think that influencer marketing is a new concept that has only recently gained popularity. In reality, influencer marketing started 16 years ago with PayPerPost, the first platform to pay bloggers for branded content. Sixteen years later, the tables have turned, and influencer marketing

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June 16, 2022

Event Management: The 5 C’s you need to know.

What is it: “Event management is the application of project management to the creation and development of small and/or large-scale personal or corporate events”  Wikipedia. Event management is all about planning an event, whether it is virtual or physical. It entails the oversight of all

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