April 18, 2024

The Rise of Virtual Influencers: Unveiling Their Impact on Social Media Marketing

In recent years, virtual influencers have emerged as a groundbreaking social media marketing trend, revolutionising how brands engage with their audiences. In this blog post, we’ll explore the rise of virtual influencers, their impact on social media marketing strategies, and how brands can leverage this

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March 11, 2024

How to develop a content strategy in 9 steps?

Crafting an effective content strategy is crucial for online success. Here’s a refined nine-step process to guide you: 1.    Set Clear Goals: Define specific objectives for your content strategy, such as increasing brand visibility, attracting potential customers, or boosting sales. Clear goals will shape your

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January 18, 2024

Brand Positioning Through Shared Values (Part2) 

After we shared a journey around the core concepts of value-added marketing, we now invite you to embark on a free journey of liberal marketing train of thought, which will definitely change the way you think about marketing your business.  Choose Your Value Approach  When

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December 14, 2023

Why Value-Added Marketing Is the Future? 

Following global marketing trends is a stringent task all by itself, not to mention choosing which marketing wave to ride, which often proves even more baffling.  This is where the role of marketing and advertising expertise comes in to assist a brand in finding its

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June 15, 2023

Leveraging AI: Going BERT to Win at Local SEO

Over the past decade, Artificial Intelligence (AI) has been gradually permeating our daily lives, becoming ever more invasive in its omnipresence, even if we don’t realize this fact. AI applications were incorporated into a variety of crucial industries, including finance, security, intelligence, navigation, healthcare and

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March 13, 2023

Taking on the Metaverse: The Infinite Growth Potential for Brands

Welcome to the world of the Metaverse – a place where virtual reality and artificial intelligence come together to create a parallel universe. This new digital frontier opens up endless possibilities for brands looking to engage with customers in fresh, exciting ways. You may have

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May 23, 2022

Visual Identity: What it is and why it is Important to your Brand.

One of the most beautiful mysteries of human existence is that we love to capture artistry with our eyes and react to and otherwise process visual data better than other forms of data. Your brand is your work of art, and as an artist, you

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January 13, 2022

Go BIG on Instagram in 2022

Go BIG on Instagram in 2022 Happy New Year to all the Instagrammers out there 🥳! The past few years have been a boom for online businesses, and here’s a new year to make it a big hit! While it’s great that everyone on the

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October 6, 2021

Branding, Brand Identity & Brand Personality

Branding, Brand Identity & Brand Personality & how to use it online to shine bright like a diamond! Hey, real quick question; we’re in the midst of a global pandemic, half the world’s population has been locked up for over two years, most businesses have

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July 6, 2021

Nfinitalks with Matt Bailey

Content and data as Horses and Kings! ? Email Marketing and digital marketing analysis! ? You can learn more about all of these interesting topics during our first episode from the NFINITALKS series. It was moderated by Yousef AbdelBary, where Matt Bailey, the social media

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