Having a website is a must for all businesses. With increasing customers spending more time on the internet, an online presence is a great way to connect with the potential customers and give them information and solution they are looking for. But on the other hand, competition is too high. What will attract visitors to your website than to a competitor’s website? A website should not only have the relevant information and quality content but it must be well-structured and optimized for a search engine so it ranks higher in search results.
Search Engine Optimization is an effective and affordable strategy to improve a website’s ranking in search engine results page. As per CTR study, 75% of people never scroll past the first page of a Google search. It is clear that every business would want to get the first page rankings.
Here are some top reasons why Search Engine Optimization is important for a business:
Authenticity of Business
Google is a highly trusted search engine for its users. When Google places a website on top based on a number of factors, such as website speed, backlinks, bounce rates, and other factors; users trust they are receiving the best relevant content from Google. So appearing on top is an excellent opportunity for every business to create a better image and authenticity of themselves.
More Traffic
The higher a page is ranked in search results and/or the more often a site appears in the search results list, the more visitors it will receive. Your goal of having a functional website is to put your products or services in front of highest possible customers over the internet. When a website is well optimized to appear on the first page of Google, it gives a business an excellent opportunity to have more traffic.
Cost Effective
Time and patience are the only two main investments in organic SEO. Once your content is set up properly on a website; it will keep on attracting new prospects without any additional cost. It targets users who are actively looking for similar products and services online hence more cost-effective than all other marketing techniques for delivering brand awareness and relevant traffic to a business website.
Better ROI
There is nothing that comes close to the ROI that SEO can provide to your business. Paid advertising like Google AdWords might give you a reasonable return on investment but it costs really high. With SEO the visitors are landing on your site after searching for relevant and related keywords and search terms related to your business. A business doesn’t need to waste a lot of money to reach target audience; convince them to buy a product or service, but to show up when they are looking for the service!
Increased Site Usability
SEO consists of rearranging the site’s architecture and links so that pages within a website are easier to find and navigate. These efforts not only improve the design of a website’s navigation for the search engines but also for the users, so even the first time users can find the information they need with the least of effort.
Your competitors are doing it
Your competitors understand the benefits of SEO and are already using it. When entering the same industry, similar products, and almost similar prices as other businesses, a good SEO strategy will ensure that you do not miss any big opportunity to your competitors. Get inspired by understanding what they are doing, keywords they are using to attract more traffic and develop better strategies to propel you one step ahead of them.
Search engines are constantly evolving and changing their algorithm to keep up with the constantly developing new technologies. Your SEO Strategy should be a long-term process with proper maintenance. As Jason Bayless says, “SEO is a never-ending process”. Always make sure that your SEO trends and strategy is up to date as it will go a long way for your business with proper maintenance.
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