What is PPC (Pay Per Click)?

Nfinity8 infographics best digital marketing agency

One might wonder, what is PPC (Pay Per Click)? PPC is a tactic where the advertisers place an online ad and pay whenever a viewer opens the ad. Placing the ad only costs whenever users engage with the ad. It is one of the ways to market and gain higher visibility on search engines.

There are multiple platforms for PPC marketing, most advertisers use Google Ads for their campaigns. It’s the ideal place to add paid ads, they will appear on SERPs (Search Engine Results Pages) and include an “AD” to show that it’s paid and not an organic search result.

The Pay-per-click marketing has two categories:

  • Search advertising: Ads that appear as search results on search engine results pages (SERPs).
  • Display advertising: Ads that appear as graphics, videos, or paid posts typically found on social media feeds and other third-party websites.

You can read this article to know more about PPC.

The Bidding System.

When Marketers create ads, they bid on specific keywords at the online auction. This allows them to display their ads on the search engines results page.

Every time the user clicks on an ad and sends him/her to a landing page, a small fee is charged.

The different types of PPC ads include, search ads, local search ads, display ads and remarketing. These ads can show up on web pages, social media platforms and mobile apps. They usually look similar to the content around them. For example, the ads on social media channels such as Facebook and Twitter have the same format as organic posts but are marked with “Sponsored” or “Promoted” like the following image:


Why you should use PPC?

PPC is trackable, you can see how your campaigns are performing including the clicks and the traffic you are receiving. Additionally, it’s also one of the fastest ways to establish your own campaigns and find new customers.

In conclusion, with PPC, your ads will work on all kinds of platforms, including mobiles and desktop devices.

Did we help you find an answer to your question: what is PPC (Pay Per Click)?

Do you need help with your Digital Marketing? SIGN UP HERE.

7 comments to “What is PPC (Pay Per Click)?”


July 21, 2021 at 1:49 pm

Wonderful post! We will be linking to this great article on our site.

Keep up the good writing.


July 22, 2021 at 12:41 am

Does your website have a contact page? I’m having trouble locating it but,
I’d like to shoot you an email. I’ve got some ideas for
your blog you might be interested in hearing. Either way,
great blog and I look forward to seeing it expand over time.

my homepage cbd for sale


August 14, 2021 at 11:25 pm

You can definitely see your skills within the work you write. The world hopes for more passionate writers such as you who are not afraid to say how they believe. Always go after your heart.


twitter beğeni satın al

September 2, 2021 at 11:56 pm

The site is successful, I think it’s coming late, followers??


October 3, 2021 at 2:15 am

I like the helpful information you provide in your
articles. I’ll bookmark your weblog and check again here regularly.

I am quite sure I’ll learn plenty of new stuff right here!
Best of luck for the next!


October 8, 2021 at 5:09 pm

I really like your blog.. very nice colors & theme.
Did you design this website yourself or did you hire someone to do
it for you? Plz respond as I’m looking to construct my own blog and would like to know where u got
this from. many thanks

Review my web blog خرید کتاب زبان اصلی

    Web Master

    November 18, 2021 at 12:12 pm

    Hi Whitney,

    Thanks for taking your time to read the article and thanks for your comment. Yes, we did this website development with our own team and we are doing website development as a service. You can connect with us via email or please fill the contact form

Write a Reply or Comment