COP28: Fostering Climate Knowledge
As we approach COP28, we believe that augmenting Climate Knowledge is of prime importance to get everyone involved in shaping a cleaner future for the UAE and all humankind. Let’s launch into a trip to the climate space together. The Essential UNFCCC Secretariat The UNFCCC
Read More
Nfinity8: Let’s talk COP28
The 28th Conference of the Parties (COP28) will be hosted at EXPO City in the emirate of Dubai, United Arab Emirates, from the 30th of November till the 12th of December, 2023. Our enlightened leaders acknowledge the significance of climate action by hosting COP28 and
Read More
Leveraging AI: Detecting Local User Intent with AI (3)
In the previous two parts of the Leveraging AI series, we have covered many unfrequented aspects of Artificial Intelligence’s role in marketing local businesses. Now, we wish to navigate with you to another location on the smart marketing map of the future. Let’s go ahead
Read More
Leveraging AI: Smarter Local Ads that Overtake Competitors – 2
In Part One of the “Leveraging AI” article series, we have discussed some unvisited AI concepts and how to incorporate them into your local business web content optimization as part of the SEO strategy you must implement for your business. Moving ahead while maintaining the
Read More
Leveraging AI: Going BERT to Win at Local SEO
Over the past decade, Artificial Intelligence (AI) has been gradually permeating our daily lives, becoming ever more invasive in its omnipresence, even if we don’t realize this fact. AI applications were incorporated into a variety of crucial industries, including finance, security, intelligence, navigation, healthcare and
Read More
Does AI Have the Potential to Replace Creative Departments?
We have always heard and watched movies depicting machines taking over our jobs and replacing us, but did it start happening already? The creative job market remained unfazed whilst it was being threatened by AI previously. However, AI has upped the ante and has shown
Read More
NFINITY8 ON: A Look At 2023’s Influencer Trends
Influencer marketing is becoming a key trend in the world of marketing, especially in 2023. Why? Because it works! But what makes influencer marketing so powerful? The answer is simple: humans are social creatures, and when we see something that resonates with us, we want
Read More
Taking on the Metaverse: The Infinite Growth Potential for Brands
Welcome to the world of the Metaverse – a place where virtual reality and artificial intelligence come together to create a parallel universe. This new digital frontier opens up endless possibilities for brands looking to engage with customers in fresh, exciting ways. You may have
Read More
What is a Brand Persona and Why Is It Important?
By definition, a brand persona is the sum of personality traits, attitudes, and values that your brand showcases on a regular basis to help connect with a certain audience segment. A brand persona can be a person, character, mascot, or idea. Many businesses often overlook
Read More
5 Steps to Find Your Business Niche.
Starting a new business is a dream for many. However, there are many steps to discover and follow to turn the dream into a reality. One of those steps is finding the best market niche for your new business; we’re here to help with that!
Read More