Visual Identity: What it is and why it is Important to your Brand.
One of the most beautiful mysteries of human existence is that we love to capture artistry with our eyes and react to and otherwise process visual data better than other forms of data. Your brand is your work of art, and as an artist, you
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Content Marketing Explained.
On a wintry day in January 1996, more than 20 years ago, the software king relinquished his title and announced to the world that he had developed the past while the future was out of his hands. That night, Bill Gates declared that “Content is
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10 tips to help you write your perfect blog!
It’s no secret that blogging is the second most used form of digital content marketing and that blogs can help your website attract up to 55% more visitors. However, the big secret is how to create your blog flawlessly, structure it correctly, and the optimal
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Managing your social media during Ramadan.
Ramadan is the world’s most prominent religious event, a month-long holiday celebrated by more than two billion Muslims worldwide. It is not only known as the month of fasting, worship, and reunion but also as the month of excessive shopping and spending, which is a
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The Art of Copywriting: 9 key types
With the rapid rise of digital marketing and social media, many functions – traditionally reserved for insiders – have surfaced and are now widely known to the public, including copywriting. In light of this, let’s explore copywriting further, what it really is, what a copywriter
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TikTok for business: everything you need to know.
Tick Tock, Tick Tock! The clock is ticking and it’s time to start using TikTok for your business. But first, let’s get to know the platform, its importance, and how to use it to your brand’s advantage. What (is) TikTok? “The mobile video destination,” also
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Digital Marketing Explained
If you’re part of the digital community, you’ve probably heard the magic word: Digital Marketing, which everyone in the online world is talking about. But what is digital marketing? What is SEO? And, Is it beneficial to your business? We know the questions are endless
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Go BIG on Instagram in 2022
Go BIG on Instagram in 2022 Happy New Year to all the Instagrammers out there 🥳! The past few years have been a boom for online businesses, and here’s a new year to make it a big hit! While it’s great that everyone on the
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What is missing from your Social Media Accounts?
Social Media Marketing Strategy Today, all businesses, large and small, use social media to promote their brands. However, some seem to be making very effective use of their platforms and others are not. If you fall into the latter category, what is missing from your
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What makes USP’s so important?
What exactly do you sell? Broom, Broom, Broom. Unique Selling Proposition (USP) & Emotional Selling Proposition (ESP). Have you ever heard the expression “Sell the sizzle, not the steak”? This phrase from Elmer Wheeler has become a very common piece of advice given to novice
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