How to develop a content strategy in 9 steps?
Crafting an effective content strategy is crucial for online success. Here’s a refined nine-step process to guide you: 1. Set Clear Goals: Define specific objectives for your content strategy, such as increasing brand visibility, attracting potential customers, or boosting sales. Clear goals will shape your
Read More: How to develop a content strategy in ...Leveraging AI: Going BERT to Win at Local SEO in 2025
In 2025, the rules of local search have changed — again. Google’s search algorithms, now supercharged by advanced AI models like BERT and MUM, prioritize user intent and natural language understanding more than ever. If you’re a local business or digital marketer, it’s no longer
Read More: Leveraging AI: Going BERT to Win at L...The Rise of Virtual Influencers: Unveiling Their Impact on Social Media Marketing
In recent years, virtual influencers have emerged as a groundbreaking social media marketing trend, revolutionising how brands engage with their audiences. In this blog post, we’ll explore the rise of virtual influencers, their impact on social media marketing strategies, and how brands can leverage this
Read More: The Rise of Virtual Influencers: Unve...Brand Positioning Through Shared Values (Part2)
After we shared a journey around the core concepts of value-added marketing, we now invite you to embark on a free journey of liberal marketing train of thought, which will definitely change the way you think about marketing your business. Choose Your Value Approach When
Read More: Brand Positioning Through Shared Valu...Why Value-Added Marketing Is the Future?
Following global marketing trends is a stringent task all by itself, not to mention choosing which marketing wave to ride, which often proves even more baffling. This is where the role of marketing and advertising expertise comes in to assist a brand in finding its
Read More: Why Value-Added Marketing Is the Futu...Taking on the Metaverse: The Infinite Growth Potential for Brands
Welcome to the world of the Metaverse – a place where virtual reality and artificial intelligence come together to create a parallel universe. This new digital frontier opens up endless possibilities for brands looking to engage with customers in fresh, exciting ways. You may have
Read More: Taking on the Metaverse: The Infinite...Must-Have Website Pages
Every business is unique, and an outstanding website is needed to showcase its individuality. However, there is a core set of pages that all businesses must have when creating content for a freshly designed website. Here are the must-have pages your website should contain! Homepage:
Read More: Must-Have Website PagesInfluencer marketing: All you need to know.
You might think that influencer marketing is a new concept that has only recently gained popularity. In reality, influencer marketing started 16 years ago with PayPerPost, the first platform to pay bloggers for branded content. Sixteen years later, the tables have turned, and influencer marketing
Read More: Influencer marketing: All you need to...Event Management: The 5 C’s you need to know.
What is it: “Event management is the application of project management to the creation and development of small and/or large-scale personal or corporate events” Wikipedia. Event management is all about planning an event, whether it is virtual or physical. It entails the oversight of all
Read More: Event Management: The 5 C’s you need ...Visual Identity: What it is and why it is Important to your Brand.
One of the most beautiful mysteries of human existence is that we love to capture artistry with our eyes and react to and otherwise process visual data better than other forms of data. Your brand is your work of art, and as an artist, you
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