July 29, 2025

How to develop a content strategy in 9 steps?

Crafting an effective content strategy is crucial for online success. Here’s a refined nine-step process to guide you: 1.    Set Clear Goals: Define specific objectives for your content strategy, such as increasing brand visibility, attracting potential customers, or boosting sales. Clear goals will shape your

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June 15, 2025

Leveraging AI: Going BERT to Win at Local SEO in 2025

In 2025, the rules of local search have changed — again. Google’s search algorithms, now supercharged by advanced AI models like BERT and MUM, prioritize user intent and natural language understanding more than ever. If you’re a local business or digital marketer, it’s no longer

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April 18, 2024

The Rise of Virtual Influencers: Unveiling Their Impact on Social Media Marketing

In recent years, virtual influencers have emerged as a groundbreaking social media marketing trend, revolutionising how brands engage with their audiences. In this blog post, we’ll explore the rise of virtual influencers, their impact on social media marketing strategies, and how brands can leverage this

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January 18, 2024

Brand Positioning Through Shared Values (Part2) 

After we shared a journey around the core concepts of value-added marketing, we now invite you to embark on a free journey of liberal marketing train of thought, which will definitely change the way you think about marketing your business.  Choose Your Value Approach  When

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December 14, 2023

Why Value-Added Marketing Is the Future? 

Following global marketing trends is a stringent task all by itself, not to mention choosing which marketing wave to ride, which often proves even more baffling.  This is where the role of marketing and advertising expertise comes in to assist a brand in finding its

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March 13, 2023

Taking on the Metaverse: The Infinite Growth Potential for Brands

Welcome to the world of the Metaverse – a place where virtual reality and artificial intelligence come together to create a parallel universe. This new digital frontier opens up endless possibilities for brands looking to engage with customers in fresh, exciting ways. You may have

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July 18, 2022

Must-Have Website Pages

Every business is unique, and an outstanding website is needed to showcase its individuality. However, there is a core set of pages that all businesses must have when creating content for a freshly designed website. Here are the must-have pages your website should contain! Homepage:

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July 6, 2022

Influencer marketing: All you need to know.

You might think that influencer marketing is a new concept that has only recently gained popularity. In reality, influencer marketing started 16 years ago with PayPerPost, the first platform to pay bloggers for branded content. Sixteen years later, the tables have turned, and influencer marketing

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June 16, 2022

Event Management: The 5 C’s you need to know.

What is it: “Event management is the application of project management to the creation and development of small and/or large-scale personal or corporate events”  Wikipedia. Event management is all about planning an event, whether it is virtual or physical. It entails the oversight of all

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May 23, 2022

Visual Identity: What it is and why it is Important to your Brand.

One of the most beautiful mysteries of human existence is that we love to capture artistry with our eyes and react to and otherwise process visual data better than other forms of data. Your brand is your work of art, and as an artist, you

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