If a picture is worth a thousand words, then emojis just might be worth a million! ? Welcome to the world of emojis in digital marketing.
So, what purpose do emojis serve, aside from being a lot of fun?
With the beginning of digital communication, emojis have become a language of the digital era, these days, you can deliver that same level of emotion with a single keyboard click.
Many people struggle in showing emotions while communicating digitally, because the lack of face-to-face interactions which also means missing out the body gestures and facial cues. This is where emojis’ role swoops in ?, to give the text the same meaning intended by the sender ?.
Importance of Emojis in Digital Marketing! ☀
Emojis are now available on every social media platform (Instagram, Facebook and Twitter), which help the marketers to express their emotional interest easily. ✨
In the example above, Facebook’s Feeling/Activity feature lets your business communicate messaging that’s supported by emojis as well. ?
Many known brands on social media are using emojis in their own messaging and branding ?, which will help them add context to their messaging, and connect with their audience on a deeper level.
For example, Domino’s has been using emojis to allow its order using a single pizza emoji ?.
Emojis make the task less daunting and more entertaining for both the reader and the sender. They are a more advanced form of text-based, casual conversation and they engage the reader. ?