If a picture is worth a thousand words, then emojis just might be worth a million! 😁 Welcome to the world of emojis in digital marketing.
So, what purpose do emojis serve, aside from being a lot of fun?
With the beginning of digital communication, emojis have become a language of the digital era, these days, you can deliver that same level of emotion with a single keyboard click.
Many people struggle in showing emotions while communicating digitally, because the lack of face-to-face interactions which also means missing out the body gestures and facial cues. This is where emojis’ role swoops in 😎, to give the text the same meaning intended by the sender 👍.
Importance of Emojis in Digital Marketing! ☀
Emojis are now available on every social media platform (Instagram, Facebook and Twitter), which help the marketers to express their emotional interest easily. ✨
In the example above, Facebook’s Feeling/Activity feature lets your business communicate messaging that’s supported by emojis as well. 🏌
Many known brands on social media are using emojis in their own messaging and branding 😊, which will help them add context to their messaging, and connect with their audience on a deeper level.
For example, Domino’s has been using emojis to allow its order using a single pizza emoji 🍕.
Emojis make the task less daunting and more entertaining for both the reader and the sender. They are a more advanced form of text-based, casual conversation and they engage the reader. 👻