Featuring the New AdWords Experience here are the Google AdWords terms you need to know, to get you start with your paid campaigns and increase your conversion.
Campaign – Campaign on Google Adwords is a set of Ad groups like ads, keywords, and bids that share a budget, location targeting, and other settings.
There’s more to an AdWords Campaign than waiting for visitors to click on your ads. You need to show to the right people the ads you’ve made.
Search Networks – Your ad can show to search results when someone searches one of the keywords related to one of your campaigns. As WordStream say Search Network connects advertisers to people actively looking for your products. As a result search campaigns typically drive more conversions than display campaigns this is because when users are in GDN (Google Display Network), they may not necessarily want to shop at the moment, they are just online for other reasons.
Display Networks – On the other hand, display network can help advertisers capture someone’s attention earlier in the buying cycle.
Shopping Campaigns – It is more than a text ad with the title, price, shop name and more. Jane Modena shares Best practices and pro tips about Shopping Campaigns.
Video Campaigns – Get your video live. Using your YouTube account just upload your video then use Google AdWords to advertise your campaign. Your video will now be shown on related videos and searched results.
Universal App campaigns – Allow you to promote your app across Google Search, Google Play, YouTube, Gmail, and within other apps and mobile websites on the Display Network. As an app advertiser, you want to get your app into the hands of more paying users.
Impressions – Impressions is the number of time your ad is shown on a search result page or other sites on the Google Network.
AdRank Adrank in AdWords is a key AdWords marketing concept that plays a huge role in determining how prominently your ads are displayed in a SERP and also your cost-per-click.
A/B split testing – Most effective way to successful campaigns it is all about getting statistically significant data across all the ads involved in any given test. This will give ideas about improving your paid ad performance.
Ad extensions – An additional information about your business, like a phone number or a link to a specific page on your website that you can add to your campaign. Google reports that Using Ad Extensions can increase CTR by 30% on average.
Moz walks us through the advantages of using Ad Extensions and how to set up to Improve Your AdWords Campaign.
Landing Page – In digital marketing, a Landing Page is a standalone web page, created specifically for the purposes of a marketing or advertising campaign. Usually designed with a goal – known as a Call to Action (CTA).
Call to Action the other known as (CTA) – is an image or line of text that prompts your visitors, leads, and customers to take action like download an ebook, sign up for a webinar, get a coupon, attend an event, etc.
Destination URL – The URL address of the page on your website that people reach when they click your ad.
Display URL – The webpage address that appears with your ad, typically shown in green text.
Click through Rate (CTR) – is a digital marketing metric that measures the success of online advertisement campaigns. The number of clicks that your ad receives divided by the number of times your ad is shown.
To understand better the effect of Click-Through Rate for your PPC ads Larry Kim discussed Why Click-through rate Matters.
Cost-Per-Click (CPC) – refers to the actual price you pay for each click in your pay-per-click (PPC) marketing campaigns.
Cost per thousand (CPM) – is a marketing term used to denote the price of 1,000 advertisement impressions on one webpage. If a website publisher charges $2.00 CPM, that means an advertiser must pay $2.00 for every 1,000 impressions of its ad. The “M” in CPM represents the Roman numeral for 1,000.
Billing Threshold – A term used when you set an Automatic payment and choose to pay either 30 days after your last payment or when your account reaches your set predetermined amount.
Bid Strategy – AdWords bidding strategies can help you get closer to your goals.
Best bid strategy is to set yourself an answer to the following questions:
1. How much should you spend on your ad?
2. How to best adjust campaign budget?
3. How to optimize bids?
Search Engine Watch gives a complete guide to Google AdWords Bidding Strategies.
Daily budget – An amount that you set for each ad campaign to specify how much, on average, you’d like to spend each day.
AdWords lets you set an average daily budget for your campaigns, with the flexibility to change it at any time.
AdWords detailed explanations on setting the budget on Google AdWords including how to decide on your daily budget, when to use a campaign total budget, and how budget changes take effect.
Check additional Google Adword Terms
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