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What is a Brand Persona and Why Is It Important?

What is a Brand Persona and Why Is It Important

By definition, a brand persona is the sum of personality traits, attitudes, and values that your brand showcases on a regular basis to help connect with a certain audience segment. A brand persona can be a person, character, mascot, or idea.

Many businesses often overlook the importance of having a brand persona. While having aesthetic social media accounts and websites is also something everyone focuses on, they often forget that the image of the brand that will stick with their audience is not the designs or captions, but the feeling and interactions they left their customers with. Consumers buy emotionally, so having a specific brand personality that connects with them is key to its success.

Every big and successful brand has created a “personality” for itself, often one that is compatible with its product or service. It has been proven than having a separate persona for your brand is essential to its positioning and success. A few examples would be Redbull; not the energy drink, but the daredevil living on the edge, Nike, the motivational winner, Coca Cola, the carefree fun-lover, and much more.

Before you even begin to create your brand persona, you must first understand what it is and how to go about it. If your brand was a person, how would it speak? How would it behave? What human traits would be associated with your brand; how would it behave?

One of the most important reasons for having a brand persona is for that same “person” you created to ease all your communication with your customers. It comes down to understanding your audience. 

What type of person would they like? The cool and laid-back friend? The one that pushes them to do better? The funny friend that they can have fun with? It all depends on the type of customer you would like to serve as a brand.

Brand personas can help you immensely in by differentiating your brand from the competition. Adidas for example, presents itself as someone sporty, while Doc Marten, also a shoemaker, presents itself as “the cool kids’ shoes”.

A good example of elevating your brand persona to match your target or new-found audience is Doc Martens. It’s one of the most established shoe brands out there. It started as “the resilient shoe that can withstand all”, targeted towards people who are in physical labour heavy fields. 

Over time, the shoe began getting popular with a younger audience, one that’s into fashion. Recently, almost all of its campaigns showcase “alternative” kids, the same ones who helped keep the popularity of the shoe alive. 

Doc Marten is now a shoe for cool kids, and its persona changed to reflect that, because they now wanted to connect to their completely new target audience, with a new engagement language to reflect that.

Beyond image, your brand persona is also the one that will be speaking to your audience. Community management and engagement can make or break your brand, as customer service is the key to customer retainment.

When I ask Duolingo a question on social media, is it the employee who’s responding, or their fun and quirky owl that likes to crack jokes? The majority of people have linked the brand with that hilarious green owl that we see on social media, and everyone addresses the owl accordingly. 

They feel connected to that mascot, as if it’s the brand coming to life. And with that, they have not only retained their audience, but also attracted a huge number of new customers that are loyal to their brand and communicate with it regularly.

Maintaining a good emotional connection to your audience can make your brand and is the key component to retaining them long-term. So, if you want to create, or even upgrade, your brand persona, here are some questions to ask yourself: 

  • Create a personality image. Is it a person or a mascot?
  • What traits of your brand do you want to highlight?
  • How does this persona speak? Write down a list of copy examples for future use
  • How does it engage with others? Is it serious? Is it inspirational? Is it funny?
  • Come up with a visual style-guide that goes with it (i.e., visuals and fonts and key phrases)

The right persona will not only connect to your audience better but can take your business a long way. Make sure that this persona is the embodiment of what your brand stands for, and what you want people to think of it when they interact. Create a personality that will stay with your customers for decades to come.

Need help with your Brand Persona? Our team of experts at Nfinity8 got you covered!

Talk to us here!

5 Steps to Find Your Business Niche.

Find Your Business Niche

Starting a new business is a dream for many. However, there are many steps to discover and follow to turn the dream into a reality.

One of those steps is finding the best market niche for your new business; we’re here to help with that!

But first, let’s understand what a niche market is!

What is a Niche Market?

“A niche market is the subset of the market on which a specific product is focused.”

A niche market is a part of a larger market that can be defined by its particular needs, interests, or characteristics that distinguish it from the overall market.

Virtually all markets can be finely tuned or partitioned according to the specific needs and preferences of the individuals within the market.

Popular ways to identify a niche are based on:

  • Price.
  • Demographics.
  • Quality level.
  • Psychography.
  • Geography.

Why is it necessary to identify your Niche Market?

Finding your niche is key to building a consistent income flow, developing a loyal audience, and creating a more purposeful business.
Here are some benefits of identifying a niche market:

  • Customer retention: Targeting a smaller audience allows you to focus on the quality of service you provide to your customers and build a lasting relationship.
  • Reduced competition: By establishing yourself in a niche market, you no longer have to compete with large brands targeting the mass market and can focus on providing a uniquely tailored product and service.
  • Lower marketing expenses: by recognizing your specific customer base, you can launch targeted ads and campaigns addressing the needs of your audience rather than spending resources on more extensive marketing initiatives.
  • Increased profits: Starting a business in a minority market can lead to higher prices for those products or services, especially for new early adopters in the sector.

What are the steps to finding your Business Niche?

1. Explore your passions and interests:

The business world is not so easy and can be pretty challenging. If you work in a field that doesn’t appeal to you, you can quickly give up.

Therefore, you need to think about what you are most passionate about. What excites you? Is there a hobby or skill you are particularly passionate about or good at?

Write down everything that comes to mind and consider these interests as ideas for your potential niche markets.

2. Discover customer challenges you can solve:

The foundation of any successful business is understanding and combining passion with practicality and offering solutions to your customers.

Once you have some business ideas, you need to find out your audience’s pain points to get an idea of the problems they need to solve.

Research potential customers in your niche to determine their buying behaviors and challenges. Consider how your passion or interest can become a product or service that solves your target audience’s problems.

3. Research your competitors:

Let’s start by clearing up this misconception: finding a niche without competition is not a good sign.

In fact, it’s probably a sign that others have tried and found that particular niche to be unprofitable. Therefore, the presence of competition is a good sign that you have found a successful niche!

The first essential step in creating a well-informed map of your niche is to research and analyze all of your potential competitors’ websites, social media, products, and branding.

Do a complete analysis of your competitors to understand what they are doing and how you can do it differently.

4. Identify the profitability of your niche:

Investing your time and energy in a new business must be profitable.

Your idea could be lucrative if you study the market and discover a range of similar products with few companies selling those products.

Here are some helpful ways to find out if your niche is financially viable and evaluate your competitors’ prices to determine the value of your products and services:

  • Identify the top-selling items on competitors’ sites.
  • Research trending products and their associated prices online, use :

ClickBank to get an idea of the potential revenue you can expect to make in your niche.

Amazon to check for hot products.

G2 to keep up with the software market.

PRICEFY.IO to keep track of prices.

5. Put your idea to the test:

Now you have all the information you need to help you find the right niche, and all you need to do is put your idea to the test.

A popular way to do this is to create a pre-sale landing page for a selected product. You can then direct traffic to this page through an active online presence.

Even if you don’t make pre-sales quickly, it doesn’t automatically mean you’re not in a profitable niche.

Just get started and constantly measure and test your website and social media channels to see how people engage with your offerings.

Need help finding your business niche? Our team of experts at Nfinity8 got you covered!

Talk to us here!

What is business-to-business marketing?

What is business-to-business marketing?

What is B2B marketing?

Business marketing is also known as industrial or business-to-business (B2B) marketing.

It is the meeting point of a company that markets its products and services to other companies. Business-to-business marketing is required when the production of one company is used by the other to sustain or improve its business operations.

Business-to-business marketing is geared toward the needs, special interests, and concerns of the people who make purchases on behalf of their company, therefore turning that organization into a customer.

Here are a few examples of B2B companies:

Salesforce: an integrated CRM platform that includes marketing, sales, commerce, and service in a single, shared customer landscape.

Hootsuite: a social media management platform.

WeWork: A coworking space that rents office space to remote teams and freelancers.

Spotify: A musical platform selling streaming subscriptions.

Marketing strategies for B2B:

Developing a successful B2B marketing strategy requires deliberate planning, implementation, and management.

Here’s a primer on the process B2B companies must follow to set themselves apart in a competitive business environment.

 

1. Do your research:

To develop a solid strategy, you need to thoroughly evaluate your brand and its position in the market.

By conducting the necessary research, you’ll gain insight into how your company’s existing processes work, which areas are performing best, and a better idea of what services you should provide.

Brand and market research will help create an unbiased foundation for your brand marketing and provide essential baseline data for tracking results.

 

2. Define your buyer persona:

For B2B companies, this is a critical step.

B2B products and services are typically marketed to a specific set of customers with unique challenges and needs. The more accurately you can define your audience, the better you will be able to reach them with relevant messages and thus market your services/products.

By determining your target audience, you can create buyer personas and better understand how they make their buying decisions, and learn much more about your potential customers.

 

3. Identify marketing channels:

Once you have created your Buyer Persona, you must determine how and where you plan to reach your potential customers. The answers to the following questions will help you identify your communication channels:

  • Where do they spend most of their time online?
  • What social media platforms do they use?
  • What do they ask the search engines?
  • What are the relevant industry events they participate in?
  • How can you overcome the gaps that your industry competitors leave untouched?

The information you gather from answering these questions should help guide you in the discovery process of your best communication channels.

 

4. Launch, measure, and improve campaigns:

After researching and identifying your audience and top communication channels, it’s time to put your B2B marketing into action.

Keep track of best practices for each channel you include in your strategy. The critical elements of an effective campaign include a creative mindset, useful content, refined targeting, and powerful calls to action.

Once you’ve successfully launched your campaign, let your audience guide you.

Review the metrics to identify the channels and content that resonate the most, then ramp up your efforts, and in the meantime, remove or change anything that isn’t working.

Need help with Marketing? Our team of experts at Nfinity8 got you covered!
Talk to us here!

 

Must-Have Website Pages

Must-Have Website Pages

Every business is unique, and an outstanding website is needed to showcase its individuality.

However, there is a core set of pages that all businesses must have when creating content for a freshly designed website.

Here are the must-have pages your website should contain!

Homepage:

home-page

The content of your homepage should be a brief, intriguing presentation of who you are and what you do, as well as a short explanation of your services and products.

Since this page will be seen first by most people, it should be sufficiently different and unique to grab your visitors’ attention in a matter of seconds. Your homepage should be well-designed, quick-loading, and professional-looking.

About:

about-us-page

The “About” page is frequently one of the most viewed pages on a website, as visitors usually want to know a little more about the company. This page should recap the story or idea behind your business, introduce the founder and team, and highlight any notable milestones.

Contact:

contact-us-page

Your contact page tells your customers/website visitors how to connect with you. It should include your social media accounts, mailing address, phone number, email address, and hours of operation.

You may also consider using a contact form instead of your email address to avoid unsolicited messages.

Services/Product:

services-product-page

The Products/Services page is where you can detail the services you provide and/or the products you sell.

If your services/products are very diverse, make sure to break them down into sections, as well as add a link to a product page/landing page, where visitors can learn more about the different types of service/products.

Here’s what you should include on these pages:

Products:

-An overview of available products.

-Product description.

-Links to product pages with more information.

Services:

-An overview of the services offered.

-Services description.

-Links to a comprehensive description of the services.

Blog:

blog--page

This is the section of the site where the collection of all blog posts can be found.

Blogs are your most powerful and least expensive marketing tool, as they generate traffic and leads, and allow you to share your company’s unique story, demonstrate your expertise and connect with your customers.

Check out our tips and tricks for writing the perfect blog!

Privacy Policy:

privacy-policy-page-design

A privacy policy page is where your website visitors find out what you will do with the personal information they provide.

This page should indicate what type of data you collect, how that information will be used (ads, cookies, emails…), how it is collected, how users can get a hold of the data you collect, and whether that content will be shared with third parties, as well as with whom it will be shared.

Page not found:

404-page

“A page not found” or a “404” error page is where your visitors are directed when a web page no longer exists, has been displaced, or has timed out.

This page should contain a warning to your visitors that the page they are looking for cannot be found. You may also want to include a link to your home page or a search box.

Need help with Your Website? Our team of experts at Nfinity8 got you covered!

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Influencer marketing: All you need to know.

Influencer marketing: All you need to know.

You might think that influencer marketing is a new concept that has only recently gained popularity. In reality, influencer marketing started 16 years ago with PayPerPost, the first platform to pay bloggers for branded content.

Sixteen years later, the tables have turned, and influencer marketing has become a massive business.

Today, you can hardly scroll through social media without seeing influencers showing off their latest food products, outfits, makeup, and all sorts of money-making products anywhere, anytime, and in any way, in posts, stories, reels, or TikToks.

Influencer marketing is growing by the day and can be very beneficial to your business; with that being said, let’s find out what influencer marketing is and how to create an influencer marketing strategy.

What is Influencer Marketing?

what-is-influencer-marketing

Influencer marketing is a common component of brand awareness campaigns, as well as one that can lead to many sales and leads.

Influencer marketing is a medium for brands to promote their products through referrals or recommendations from influencers and content creators on the cloud. Most influencers can be found on social media platforms, blogs, podcasts, and television!

In their early days, influencers were primarily bloggers who shared stories about their lives and promoted products they used on a daily basis.

Today’s influencers have vastly more options available to them than the early influencers. They have the choice of multiple social media platforms and content types; the ones who like video platforms, YouTube or TikTok, are both excellent destinations. Then there are traditional blogs or even Facebook for those who want to share written, lengthy articles. And for the influencers out there who are after a smattering of everything, Instagram is the place to be.

How to Develop an Influencer Marketing Strategy:

how-to-develop-an-influencer-marketing-strategy

When it comes to influencer marketing, there is no one size fits all approach, but with proper planning and research, almost any business can benefit. Let’s take a look at how to create an influencer marketing strategy.

1. Set your goals:

set-goals

The main objective of any brand using influencer marketing is to reach the influencer’s followers and, in doing so, attract a new target audience.

Mind you, the goal is to reach new customers, not necessarily to make a sale in the first place.

2. Define your target audience:

target-audience

The next step is to determine who your audience will be for that specific campaign.

A great way to ensure you understand who you are trying to reach is to develop audience personas.

The next step is to determine who your audience will be for that specific campaign.

A great way to ensure you understand who you are trying to reach is to develop audience personas.

3. Think of the Three R’s of influence:

three-rs-of-influence

The 3 R’s of influence you should consider are:

Relevance:

A relevant influencer is one who shares content that is relevant to your business and sector. They should have an audience that closely matches your target audience

Reach:

Reach is the potential number of people you can reach through the influencer’s follower base. Keep in mind that a small audience can be effective if aligned with your goals and target audience.

Resonance:

This is the level of possible engagement the influencer can build with an addressable audience for your brand.

4. Research:

research

To start, check out the accounts of your potential influencers. What are they posting? How often? Are their posts paid or organic?

If they’re constantly bombarding their followers with tons of paid posts, their engagement rate might not endure. Look for influencers with lots of organic, unpaid content to keep your followers interested, excited, and engaged.

Another element to look for when searching for your influencer is trust; this means that your audience truly believes in the influencers you will be teaming up with. Without trust, the results will be shallow, and you’ll have difficulty seeing a real tangible impact.

To know if your potential influencer is trustworthy, you need to see engagement, such as a large number of views, likes, comments, and shares, coming specifically from the followers you are trying to reach.

5. Connect with them privately, and individually:

connect-with-them-privately

Once you’ve done your research, chosen your ideal influencer, and are ready to start a partnership, gently begin your communication with your potential new partner by interacting naturally with their posts.

A direct message or email is a terrific starting point. Don’t send a bulk email or general message, but a personalized one providing as much information as you can about your brand, what you hope to accomplish with your campaign, and explaining how they will benefit as well.

6. Track your results:

track-your-results

To measure the performance and success of your campaign, don’t rely on comments and likes as metrics but instead focus on ROI.

For instance, UTM Parameters are an excellent way to track the number of visitors sent to your website by each influencer. If you’re working with multiple influencers, give everyone unique links with UTM codes, then you’ll get a solid look at the results and calculated impact.

Need help with Influencer Marketing? Our team of experts at Nfinity8 got you covered!

Talk to us here!

Event Management: The 5 C’s you need to know.

Event Management: The 5 C’s you need to know.

What is it:

“Event management is the application of project management to the creation and development of small and/or large-scale personal or corporate events”

Wikipedia.

Event management is all about planning an event, whether it is virtual or physical. It entails the oversight of all logistics before, during, and after the event. Event management can be complex and challenging, requiring special skills and expertise.

But not to worry, we’re here to help you understand everything you need to know about event management, so let’s hop to the 5 C’s of planning a successful and memorable event!

1. Concept:

concept-event-management-dubai

The first step in planning a memorable event is conceptualization, the core idea of the event.

A clearly defined concept should be established based on the objective, target audience, brand persona, budget, and other factors.

During this phase of event management, you should start with the 5 W’s, which are five critical questions to consider:

  1. When will the event take place?
  2. Where will the event take place?
  3. Why is the event taking place?
  4. Who is the target audience?
  5. What do you hope to accomplish?

Answer the above questions carefully, as their respective answers will define the whole concept of the event!

2. Coordination:

event-management-coordination

After a concept is chosen, you can begin the planning process.

This phase includes developing a theme, setting a budget, selecting and booking venues, planning food, organizing equipment and facilities, coordinating transportation, etc.

Coordination involves taking notes and paying attention to every detail that makes up the event. Be sure to work step-by-step, taking note of the small details and ensuring all needs are met!

3. Control:

control-event-management-dubai

Once you have defined the scope of your event at this stage, it is essential to put control measures in place.

Event monitoring gauges the event’s progress against the actual plan, evaluates resources relative to planned work, and makes adjustments to what needs to be done to avoid slip-ups and ensure that the entire event is delivered on time and on budget.

You may face last-minute changes, vendor issues, and schedule adherence. So keep your focus; plan your event first, and always be prepared for the most unlikely scenario to keep your event under control.

4. Culmination:

check-list-on-event-management

This is the essential part of any event; it’s the moment when the event takes place, and you witness the results of all the previous planning.

Events culminating activities include managing the event team, coordinating vendors and suppliers, crowd control, security, and communication. You must develop an itinerary for everyone involved in the event, and as the event unfolds, you must ensure that the itinerary is consistently followed.

Events can take unexpected turns, so be vigilant. What counts is how well you plan and execute under pressure and how promptly you are made aware when a problem arises.

5. Closeout:

closeout-event-management-nfinity8-dubai

After a successful event and client satisfaction, there is still work to be done.

Certain post-event activities are required to optimize the event process further. These activities include review and evaluation, reporting, payments, and termination of contracts with vendors, caterers, speakers…

Finally, take stock of the event, evaluate whether it met your goals, and list strengths and weaknesses to improve future events.

Need help with Events Management? Our team of experts at Nfinity8 got you covered!

Talk to us here!

How to Build Your Brand Authority on Instagram: 5 Key Steps.

How to Build Your Brand Authority on Instagram: 5 Key Steps.

Brand authority is a term used to describe the trust a brand has built with customers and how they perceive it as an expert in the field.

Numerous factors can impact your brand’s authority, such as a consistent online presence, engaging and compelling content, and even the platform you use the most. Instagram is one of the favorite social media platforms for many brands to build authority, so let’s discover the critical steps to building authority on Instagram.

1. Find Your Audience and Get to Know Them:

your-audience-and-get-to-know-them-blog

Finding and knowing your target audience is integral to building your brand’s authority. Instagram’s audience is vast and multi-layered, so it’s necessary to identify it.

If you are new to Instagram and want to find your target audience, take a look at your competitors’ followers, your target audience is right there.

You can also use social listening tools to see where conversations about your brand are at and monitor your Instagram insights to see what types of content are getting the most number of interactions.

Get to know your audience using the Live and Instagram Polls functions; it will take a little bit of trial and error to figure out what type of content generates the most conversions and brand awareness and, therefore, authority.

2. Develop A Strategy:

develop-a-strategy-blog

Content is king, and the first step to establishing your brand’s authority on Instagram is to formulate a content strategy.

Your brand’s content strategy should consist of various high-value, engaging content types such as informative, aspirational, Inspirational, and user-generated content (UGC).

This strategy must be unique to your brand and resonate with the latest trends on Instagram. Having a pre-planned strategy helps you keep tabs on the work you are doing and make sure that you make the most of the social media platform.

Keep an eye on your Instagram Insights to ensure your content is landing with your target audience and keeping followers engaged.

3. Get Inspired:

get-inspired-blog

Instagram is all about creating a lifestyle feel and is full of thriving brands that know how to sell that sense of lifestyle and, in turn, sell themselves. Get inspired by their content, strategy, and footprint, and use it for inspiration.

In the world of Instagram, one of the most powerful things is its range of features and aesthetics. Draw inspiration from creative brands and pay attention to the types of content they post and how they use Stories, Reels, IGTV, and posts for guidance in developing your brand’s Instagram design aesthetic and the kind of content that will make you stand out from the crowd and build your brand authority.

4. Collaborate with Instagrammers:

collaborate-with-instagrammers-blog

In this crowded digital world, all brands are trying to communicate their brand message through consumer advertising. However, the more they try, the more likely audiences are to develop brand blindness; in other words, users ignore brand messages and voluntarily choose not to hear or see them.

To make your brand authority, you need to find a trusted voice on Instagram and collaborate with them.

That trusted voice is Instagram influencers; they are real people who have built a loyal following over a long period, and their audience has developed a trust in them. Instagram influencers can give you immediate access to their fan base and promote your services and products, amplifying your brand’s message and gaining authority on the platform.

5. Be Consistent:

n8-be-consistent-blog

If you want to stand out on any social media platform, you need to post regularly; the same is true for Instagram; consistency, frequency, and stability generate brand trust and authority.

On Instagram, frequency is the key to strong brand loyalty, not only in terms of posts but also in brand style and theme. To build brand authority on Instagram (or any other social media platform), you must maintain a consistent brand voice, style, and theme to create a unique personality and brand identity that users can trust on the platform.

To convey your messages, you need to post quality content regularly with proper captions (using minimal words) that can leave a lasting impact. You can set up a posting schedule and plan it well ahead of time; social media experts recommend posting one post per day and preparing at least two weeks of content in advance.

Need help with Building Brand Authority? Our team of experts at Nfinity8 got you covered!

Talk to us here!

Visual Identity: What it is and why it is Important to your Brand.

what-is-visual-identity

One of the most beautiful mysteries of human existence is that we love to capture artistry with our eyes and react to and otherwise process visual data better than other forms of data.

Your brand is your work of art, and as an artist, you need to understand the significance of your masterpiece and the critical elements of its creation. So, let’s find out what brand identity is, why it’s essential, and the vital components of a standout brand visual identity.

1 – What is Visual Identity?

visual-brand-identity

“Your visual identity comprises your logo, imagery, typography, colors, and creative design”

Adobe Experience Cloud

Visual Brand Identity is a set of optical components designed to represent and distinguish your brand. It comprises all visible elements, such as logo, fonts, colors, and creative design that facilitate customers’ identification of the brand.

Visual identity elements can be applied similarly and consistently to all communication media, such as websites, social media platforms, product packaging, company vehicles, notebooks, envelopes, uniforms, and advertising…and that’s where its importance lies.

2 – Why is it important?

why-is-visual-identity-important

“A study gauging the brain’s response to product branding has found that strong brands elicit strong activity in our brains.”

Science Daily

Visual identity is the foundation of your communication strategy. It is an essential and influential element to help your company stand out and increase its recognition. It reflects your brand’s activities and objectives, its personality, and the values it wishes to convey while defining and strengthening your brand image.

Contrary to popular belief, a company’s visual identity does not stop at the logo but is displayed through a combination of shapes, colors, typography, and various graphic elements that must be used on all your communication tools. It is your brand’s ticket to the consumer’s subconscious and is a significant contributor to the visibility and promotion of your brand.

An effective visual identity will allow your company to attract the attention of potential customers and will also ensure its reliability and popularity with its competitors and customers.

The Impact of Color on Marketing Study reveals that people can form an opinion about a product in 90 seconds and that color affects their decision up to 90% of the time!

3 – The Four main components of Visual Brand Identity:

Logos:

logo-design

The logo is the symbol of the brand; it must be unique and explicit to be easily recognizable by consumers; here are the five main types of logos:

  • Wordmarks or logotypes: Composed solely of text, usually the name or initials of a brand (Coca-Cola, Facebook).
  • Logo symbol or Pictogram logo: Composed of just a drawing or a representation without directly mentioning the brand name (Twitter, Apple).
  • Combination marks: combines a drawing/image and text (Puma, Red Bull).
  • Mascot logo: features a character as a brand ambassador (Uncle Ben’s, Mr. Clean).
  • Emblems or badge logos: combines a symbol and a text (Burger King, Starbucks).

Colors:

Colors are one of the first elements noticed by the consumer; they can reinforce your visual identity when adequately chosen.

Colors should not be chosen based on personal taste but on their symbolism and the emotions they represent, and they should be compatible with your company’s mission and values.

Colors have different meanings in different cultures, so if you consider going international, consider checking their symbolism in different cultures. In addition, don’t choose the same colors as your competitors; otherwise, you risk losing credibility.

Typography:

typography

Typography is a family of fonts that emphasize your text and visual image.

Different fonts are available, including serif, sans serif, cursive and fancy fonts.

Just like colors, typography carries a unique symbolism, and it is your call to select the font that represents the emotion you want your visual identity to elicit in your consumers.

Photography And Imagery:

photography-and-imagery

Brand photography is a variety of images that represent your business, such as images of your products, team members, workspace, and anything relevant to your brand.

Photography should be consistent with the rest of your brand’s colors and messaging to add an extra dimension to its visual identity, making it more appealing and maximizing potential first impressions for consumers.

Need help with Visual Brand Identity? Our team of experts at Nfinity8 got you covered!

Talk to us here!

Content Marketing Explained.

content-is-the-king-nfinity8

On a wintry day in January 1996, more than 20 years ago, the software king relinquished his title and announced to the world that he had developed the past while the future was out of his hands. That night, Bill Gates declared that “Content is [THE] King.”

Bill Gates predicted that the age of content had begun over two decades ago, and he was never wrong. Today, your business needs content marketing to reach its target audience; it is the most effective low-cost marketing technique to retain your existing customers and attract potential ones.

Let’s dive deep and better understand what content marketing is, why it’s important, and what the best content marketing strategies are.

What is Content Marketing?

what-is-content-marketing

The year was 1996 (a big year for content, apparently!) when a spur-of-the-moment discussion between John F. Oppedahl and journalists at the American Society for Newspaper Editors led to the birth of one of the most important terms in marketing, the famous “Content Marketing.”

That’s when the term was coined, but the act of producing content marketing dates back to 1895, when John Deere began printing its quarterly magazine “The Furrow,” which signaled the early days of connecting the brand with customers. Before that, almost all advertising was focused on selling a product rather than connecting with clients.

The Furrow was the first piece of corporate content that wasn’t a catalog or product sales-oriented but had pages filled with articles and tips offered to the reader, mixed in with a few ads for John Deere products. It was so successful that it reached a readership of four million by 1912 and eventually made many companies embrace the idea of using marketing to create brand awareness and bond with customers.

“In short, instead of pitching your products or services, you are delivering information that makes your buyer more intelligent.” 

Content Marketing Institute.

Content marketing is the creative process of creating and sharing valuable and meaningful content to attract, acquire and engage your target audience.

This marketing strategy builds brand expertise, increases brand awareness, and keeps your business high in the forefront of your customers’ minds.

Content marketing comes in the form of articles, videos, podcasts, blog posts, newsletters, white papers, social media posts, and emails. At its most effective, this content builds and maintains relationships with potential and existing customers and transmits your company’s identity and values.

Why Content Marketing?

why-content-marketing

“Content is where I expect much of the real money will be made on the internet, just as it was in broadcasting.”

Bill Gates

Content marketing is the best possible strategy for any business, whether it is a business-to-business (B2B) or a business-to-consumer (B2C) company, to improve its search engine optimization page (SERP) ranking and reach its target audience.

This marketing strategy will help you attract and retain potential customers, build a relationship and connection with them, and provide information about the benefits of your products and services, which will create a loyal community for your brand and ultimately drive sales.

Statistics show that 88% of B2B companies and 90% of B2C companies have implemented content marketing as part of their marketing strategy and that on average, content marketing costs 62% less than traditional marketing and brings in 3 times more leads!

Best Content Marketing Strategies:

best-content-marketing-strategies

It is commonly acknowledged that any content marketing strategy is divided into three distinct stages with different types of content:

1 – Build brand awareness

  • through social media posts, advertisements, blogs and Vlogs, press releases, and informative web pages.

2 – Educate and attract attention

  •  through eBooks, email campaigns, newsletters, webinars, and infographics.

3 – Convert

  • through testimonials, case studies, reviews, and email campaigns.

“The essence of this content strategy is the belief that if we, as businesses, deliver consistent, ongoing valuable information to buyers, they ultimately reward us with their business and loyalty” 

Content Marketing Institute.

With that being mentioned, let’s take a look at the top three content marketing strategies.

Social Media Marketing Strategy:

social-media-marketing-strategy

This is most likely the leading form of content marketing. It is very popular and commonly used by all ages, making it the best place to connect with your target audience and provide the most tailored and relevant content.

Email Marketing Strategy:

email-marketing-strategy

With 333 billion emails sent and received every day in 2022, email marketing is indeed one of the most effective and least expensive marketing strategies, allowing you to reach your target audience in a highly customized way, improve engagement and drive sales.

Video Marketing Strategy:

video-marketing-strategy

TikTok, Reels, Stories, Shorts, and all forms of video on the web are a great and very powerful tool to increase your audience engagement dramatically, attract potential customers, and communicate your brand values; for example, video landing pages can significantly raise conversion rates by up to 80%.

Need help with Content Marketing? Our team of experts at Nfinity8 got you covered!

Talk to us here!

10 tips to help you write your perfect blog!

10 tips to help you write your perfect blog!

It’s no secret that blogging is the second most used form of digital content marketing and that blogs can help your website attract up to 55% more visitors.

However, the big secret is how to create your blog flawlessly, structure it correctly, and the optimal blogging tips.

Here is the best blogging routine to save you time and energy and avoid some writing pitfalls from one blogger to a fellow blogger.

Just keep reading to find out the necessary steps and tricks to help you write an excellent blog post.

1. Find your idea:

Steps:

There are many ways to generate ideas for your blog. You can always start with a traditional marketing research technique; conducting a survey asking your customers what they want to learn or a poll on a suggested topic and then email it to your subscriber list; you can also find ideas by keeping an eye on questions and comments on social media and forums, as well as feedback and reviews on websites, or by staying on top of industry trends.

Our personal favourite: you can easily find inspiration for your next blog topic when you are doing your research for your current blog or other content.

Tricks:

  • Use Google’s autosuggestion: perform a Google search on the topics you’re interested in, and Google will automatically suggest keywords that people are already searching for.
  • Create a “blog folder” on your phone: every time you browse your Instagram, LinkedIn, or any other social media platform and notice a good blog idea, take a screenshot and keep it in this folder; you’ll always be ready for your next blog with multiple ideas.

2. Research, Research & Research:

Steps:

Now that you have your blog post idea start researching the topic thoroughly.

Research is the most effective brain exercise for any writer. It is an excellent source of inspiration, educates you on various topics, and keeps you open-minded and up to date on what’s going on in your industry and the world.

Extensive research will also give you insight into the opinions and thoughts of experts in the field, enrich your vocabulary and improve your terminology while stimulating your curiosity and creativity.

Tricks:

  • When researching a specific topic, check out the first three websites listed organically on Google, browse through them, and you’ll discover the top ideas, questions, and keywords that people are currently looking for on that topic.

3. Compose a Headline:

Steps:

Choose a catchy, brief, and descriptive title in line with your blog’s content.

The headline is essentially the gateway to your blog post, so make it clear, direct, and relevant to your readers’ needs and what they are looking for.

Tricks:

  • In your headline, include numbers and questions and ensure the title is speaking straight to the reader; for example: instead of writing “ways to write the perfect blog”, use “10 ways to help you write the perfect blog”.

4. Set out the Main Points and Subheadings:

Steps:

Let’s recap! Okay, you’ve got your idea, done your research, and came up with a catchy, punchy title; what’s the next step?

Many would say that the ideal immediate next step is to write your introduction. We disagree for a straightforward reason: have you ever witnessed the construction of walls, a front door, or any other part of a building without a detailed floor plan? We hope not.

So, if you wouldn’t build part of your house without first having a complete house plan, why would you build part of your blog without having a clear structure?

We believe your best next step is to make a list of the main points you want to cover in your blog, these points will structure your entire blog, and they will be your main subheadings.

Tricks:

“If you want something stuck in someone’s head, put it in a sequence of three” Brian Clark.
  • The Magic of Three: Let’s go back in time, when we were in school, precisely in a literature or language class. Are you there yet?

Great, now do you remember Miss Smith telling you to divide your essay into 5 paragraphs? The introduction, the 3 body paragraphs, and the conclusion? Exactly, that’s the tricolon rule our writing teachers taught us in school, and it’s the “magic of 3” trick we’re referring to in this particular section.

Using the magic of 3 in your blog makes it readable, understandable, and memorable. This applies not only to main points and paragraphs but also to word selection and phrase structure.

So do your best to apply it in your blog whenever possible.

5. Write Introduction:

Steps:

Intro time!

After structuring your blog and getting your subheadings, it’s time to turn those subheads into introductory questions and sentences based on the keywords you found on the first three sites that came up on Google when searching for your idea. It’s as simple as that.

Tricks:

  • The trick is to use the tricks you already learned in steps two and four!

6. Research, Research & Research 2.0:

Steps:

Yes, more research!

At first, you did some basic research on the topic of your blog post, but now with your main points defined, you’re going to research your specific points one by one to find more comprehensive and articulate sources that touch on the particular areas you want to cover, which will help you uncover additional details, citations, and statistics.

Tricks:

  • Open as many research tabs as you need. This will make it easier for you to copy and paste expert quotes and valuable statistics and keep all the necessary information at your fingertips.

7. Know your Audience:

Steps:

This is an essential step that you should never overlook.

You must know your target audience and speak their language before writing to them.

Would you use complicated terminology if you were writing for children? No.

Would you use slang, gaming terms, or meme vocabulary if you’re writing a science blog or a blog for older generations? Most likely not.

That’s why you need to understand your audience correctly, talk their lingo, and mimic their generational hook phrases – it’s almost as if you’re impersonating them.

Tricks:

  • Let’s say you’re a millennial blogger and you’re writing a blog post for Gen Z or Gen X.

To make sure your writing is relevant, reach out to your older or younger family members and ask them what their favourite social media accounts are, their top website for information, or just watch their most liked show with them. This will help you spend quality time with your loved ones and learn the best language and terms you might need when blogging for any of them!

8. Fill in the blanks:

Steps:

Let’s review what we have got so far: We came up with the idea, the title, the sections, the intro, the correct language, and lots of search tabs.

So as mentioned in the subtitle, all you have to do now is fill in the blanks of these attractive sections with the appropriate content using the proper wording.

Tricks:

  • Sometimes, when you are researching your blog, you get unwittingly impressed with the knowledge and information that experts offer and forget about the expert in you 😎.

Always consider your own approach and thoughts when writing!

9. Use Storytelling:

“Storytelling is the process of using fact and narrative to communicate something to your audience” HubSpot.

Steps:

Have you ever had the opportunity to explain something complicated to a child? If you were lucky enough, then congratulations, that’s the best and easiest way to get the storytelling skill!

When you write your blog, try not to throw away soulless facts and dry phrases; instead, envision yourself presenting this content to someone face to face and notice how you would do it.

Would you be reciting icy words without any personal touch? Would you be narrating a lifeless text without any emotion? I suppose not.

Apply this method when you create your artworks, ask questions, explain the complications, and add some emotions.

Tricks:

  • Never had the chance to explain things to a little kid? No worries, look in the mirror and explain all you want to your inner child; the most effective way to do it is by learning something beyond your understanding and then self-explaining it. You’re welcome 😉.

10. Add visuals, Statistics, and Quotes:

“All primates, including humans, are highly visual creatures.” National Library of Medicine.

Steps:

Humans are visual beings by design. About half of the human brain is directly or indirectly devoted to visual processing information, so why not give your readers’ brains the visual delight they deserve?

Add images, videos, and graphics to your blog; it will make it easier for your readers to grasp your content and help you tell a story. Add quotes from experts and statistical figures to make your blog meaningful and credible.

Tricks:

  • Canva is an excellent tool for creating images that convey the story you want your readers to experience and contribute to your blog’s aesthetic. It’s also beginner-friendly and straightforward to use.
  • Bonus: Add bonus material and conclude your blog post with a question and a call-to-action 👇

Need help writing a blog? Our team of experts at Nfinity8 got you covered!

Talk to us here!