April 18, 2024

The Rise of Virtual Influencers: Unveiling Their Impact on Social Media Marketing

In recent years, virtual influencers have emerged as a groundbreaking social media marketing trend, revolutionising how brands engage with their audiences. In this blog post, we’ll explore the rise of virtual influencers, their impact on social media marketing strategies, and how brands can leverage this

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April 17, 2023

NFINITY8 ON: A Look At 2023’s Influencer Trends

Influencer marketing is becoming a key trend in the world of marketing, especially in 2023. Why? Because it works! But what makes influencer marketing so powerful? The answer is simple: humans are social creatures, and when we see something that resonates with us, we want

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July 6, 2022

Influencer marketing: All you need to know.

You might think that influencer marketing is a new concept that has only recently gained popularity. In reality, influencer marketing started 16 years ago with PayPerPost, the first platform to pay bloggers for branded content. Sixteen years later, the tables have turned, and influencer marketing

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June 16, 2022

Event Management: The 5 C’s you need to know.

What is it: “Event management is the application of project management to the creation and development of small and/or large-scale personal or corporate events”  Wikipedia. Event management is all about planning an event, whether it is virtual or physical. It entails the oversight of all

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June 6, 2022

How to Build Your Brand Authority on Instagram: 5 Key Steps.

Brand authority is a term used to describe the trust a brand has built with customers and how they perceive it as an expert in the field. Numerous factors can impact your brand’s authority, such as a consistent online presence, engaging and compelling content, and

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April 7, 2022

Managing your social media during Ramadan.

Ramadan is the world’s most prominent religious event, a month-long holiday celebrated by more than two billion Muslims worldwide. It is not only known as the month of fasting, worship, and reunion but also as the month of excessive shopping and spending, which is a

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March 30, 2022

The Art of Copywriting: 9 key types

With the rapid rise of digital marketing and social media, many functions – traditionally reserved for insiders – have surfaced and are now widely known to the public, including copywriting. In light of this, let’s explore copywriting further, what it really is, what a copywriter

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March 11, 2022

TikTok for business: everything you need to know.

Tick Tock, Tick Tock! The clock is ticking and it’s time to start using TikTok for your business. But first, let’s get to know the platform, its importance, and how to use it to your brand’s advantage. What (is) TikTok? “The mobile video destination,” also

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January 13, 2022

Go BIG on Instagram in 2022

Happy New Year to all the Instagrammers out there 🥳! The past few years have been a boom for online businesses, and here’s a new year to make it a big hit! While it’s great that everyone on the internet is telling you what to

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December 8, 2021

What is missing from your Social Media Accounts?

Social Media Marketing Strategy Today, all businesses, large and small, use social media to promote their brands. However, some seem to be making very effective use of their platforms and others are not. If you fall into the latter category, what is missing from your

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