July 29, 2025

How to develop a content strategy in 9 steps?

Crafting an effective content strategy is crucial for online success. Here’s a refined nine-step process to guide you: 1.    Set Clear Goals: Define specific objectives for your content strategy, such as increasing brand visibility, attracting potential customers, or boosting sales. Clear goals will shape your

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May 5, 2022

Content Marketing Explained.

On a wintry day in January 1996, more than 20 years ago, the software king relinquished his title and announced to the world that he had developed the past while the future was out of his hands. That night, Bill Gates declared that “Content is

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April 25, 2022

10 tips to help you write your perfect blog!

It’s no secret that blogging is the second most used form of digital content marketing and that blogs can help your website attract up to 55% more visitors. However, the big secret is how to create your blog flawlessly, structure it correctly, and the optimal

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February 7, 2022

Digital Marketing Explained

If you’re part of the digital community, you’ve probably heard the magic word: Digital Marketing, which everyone in the online world is talking about. But what is digital marketing? What is SEO? And, Is it beneficial to your business? We know the questions are endless

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January 11, 2021

Emojis and Digital Marketing!

If a picture is worth a thousand words, then emojis just might be worth a million! ? Welcome to the world of emojis in digital marketing. So, what purpose do emojis serve, aside from being a lot of fun? With the beginning of digital communication,

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May 7, 2020

Maintaining Your Digital Marketing during a Crisis like COVID-19

How do you maintain your Digital Marketing this time of crisis? We have put together some Digital Marketing tips you can do to maintain your digital strategy and stay connected with your customers online over the coming months. 3 Effective Digital Strategies for your Struggling

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October 1, 2019

How to Do Keyword Research for a Website

If you want your website to be optimized for search engines, using the right keywords becomes very important. Having the right keywords is similar to telling your customers that you offer them exactly what they are looking for. We will talk in detail about how

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July 22, 2019

YouTube Recommendation Updates

A lot of YouTube users have been complaining about YouTube recommendation algorithm explaining that it is promoting conspiracy theories, fake news-type content, and too many similar recommendations. And this caused YouTube to be on a hot seat at some point. As known, Google keeps on

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May 22, 2019

SEO Best Practices to Drive Organic Traffic

Creating your website using SEO best practices is very important as it helps you get valuable traffic. SEO does not involve any single task or a single strategy. For effective search engine optimization, a combination of SEO best practices must be followed that will definitely

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April 8, 2019

Social Media or SEO – What would you choose?

Social media and SEO, both are inbound channels yet very different from each other. Search Engine Optimisation is all about receiving traffic through search engine rankings while social media is more about building relationships, connecting with the audience and getting traffic through social media channels.

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