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COP28: Fostering Climate Knowledge 

October 16, 2023 / / No comments
COP28: Fostering Climate Knowledge 

As we approach COP28, we believe that augmenting Climate Knowledge is of prime importance to get everyone involved in shaping a cleaner future for the UAE and all humankind. Let’s launch into a trip to the climate space together. 

The Essential UNFCCC Secretariat 

The UNFCCC secretariat (UN Climate Change) is a United Nations entity formed in 1992 in Rio De Janeiro, as the main framework for international cooperation in combating climate change. A global assembly that amalgamates all worldwide responses and actions into a global synergy of climate action. 

For the last 30 years, UNFCCC has been a beehive of climate works that kept on increasing its institutional maturity and complexity until it reached an undeniable level of established architecture and hierarchy. It gained the international confidence it now enjoys as the main framework that aligns all global efforts towards achieving the common climate objectives. 

Its comprehensive strive to support the Kyoto Protocol and the Paris Agreement has augmented the scope of climate action into the concepts of increasing resilience and assistance climate programs directed to developing countries. Providing the basis on which all involved parties would play their parts in the global climate action strategy. 

What is the Global Stocktake (GST)? 

GST, Global Stocktake is a crucial mechanism through which the world aims to ensure the accelerated advancement of collective global climate actions to achieve our common goals. 

The primary role of the Global Stocktake is to measure the progress of climate action beyond the national level, as it evaluates the progression the entire world collectively made to achieve the climate goals set and ratified in the Paris Agreement, as well as detecting the gaps which would need to be bridged. 

GST assesses global climate action based on the following main aspects: 

1-     Mitigation 
To evaluate the global efforts of greenhouse gas emissions reduction to keep the global temperature rise below 2°C, or in an ideal world below 1.5°C. 

2-     Adaptation 
To measure each country’s progress to enhance its resilience and reduce vulnerability to adverse climate impacts. 

3-     Implementation 
To assess means of implementation and the alignment of financial flows, technology transfer and capacity building to climate-resilient development and supporting developing nations to achieve emissions reduction objectives and NDCs. 

But this mechanism exceeds the role of assessment, towards the bigger role of providing all concerned parties with the guiding foundation which leads governments and non-state actors towards boosting their climate action plans and Nationally Determined Contributions (NDC), and enhancing international cooperation between all NDCs. 

GST is designed to be conducted quinquennially, which means that every five years all signatory countries of the Paris Agreement, need to be informed about their updated NDCs to ensure that the steps each party takes, is an ambitious and effective contribution in the global drive towards conquering climate change. The stocktake will also establish the basis that enables all signatory countries to update and enhance their NDCs due to be done by 2025. 

This is the direction that each country’s efforts in the world need to be directed towards contributing with the most transformative plans of action across all fields and sectors of their national economies. And now, we will move on to highlighting the two main categories of climate action plans that the UNFCCC framework adopts. 

The Impact and Integration of NDCs and NAPs 

NDCs 

NDC stands for Nationally Determined Contributions, which is the required internal plan of each country that covers all the climate efforts across the sectors of the country’s economy in a comprehensive country plan that gets periodically updated, which eventually acts as a clear benchmark to assess and report the country’s progress. 

Each NDC has to use the most advanced technologies to achieve its climate commitments, define what assistance the country might need to execute the plan and continue to move forward by making each NDC more ambitious than the previously decided one. 

Finally, all the countries’ NDCs will be assembled as a global report of mitigation policies, programmes and actions. In the UNFCCC secretariat’s “NDC Synthesis Report”. 

The Global Stocktake system creates the groundwork for countries to update and improve their NDCs, which 

It is a system of commitments, checks and balances designed to push the boundaries of each country and boost the collaboration and integration of all the global efforts to warrant the best results and elevate our common ambitions to take every measure necessary to conquer the climate change crisis. 

But for these objectives to be reached, all concerned parties need to be as transparent as possible. And HE Dr Sultan Bi Ahmed Al Jaber put it best earlier this year when he announced: “We must be brutally honest about the gaps that need to be filled, the root causes and how we got to this place here today,” 

NAPs 

The UNFCCC was very keen on ensuring that whatever plans have been put in the developing countries’ NDCs, are receiving adequate support to make it easier for developing countries to adapt their planning with their set NDC and with the efforts of other developing and developed countries. 

This is where the importance of National Adaptation Plans (NAP) concept came into the picture since COP16, which was held in Cancun, Mexico. It clearly defines the needs of the Least Developing Countries (LDCs) and ensures that their medium to long-term adaptation needs are fulfilled, with the proper strategies. 

It is a process that helps countries look into their current and future climate risks and footprints and detect their gaps and vulnerabilities to eventually adapt these into their climate strategies. 

And the UNFCCC Secretariat has put in place the UN4NAPs initiative, which acts as an open channel for all countries to request data, technical information and support from other countries and grants them access to all the global climate expertise on climate action. 

These complementary and comprehensive efforts and all the attached local, regional and global initiatives and programs act in unison to advance the climate knowledge base, encourages the local and indigenous communities to take an essential part in their countries’ NDPs and NAPs, which leads to increasing the countries’ resilience by avoiding the loss and damage that might be caused by the adverse effects of climate change on both land and sea so that we can leave a safer and more sustainable future for our youth. 

Youth crucial role in shaping the planet’s future 

The future is for our youth, which is why the young men and women in this generation must be a part of the climate decision-making, as they are the ones who will shape that cleaner, greener and better future we all hope and work for. 

In light of this, our wise government has chosen 100 youth delegates from around the world to actively participate in efforts to protect our planet’s future on the personal, organizational, local and global levels. 

This inspiring decision is designed to enkindle engagement and a sense of responsibility regarding climate-conscious actions, for the youth to be a part of devised climate strategies and to acclimate their careers and lifestyles to the needs of the global movement towards a sustainable life on Earth. 

Even on a personal level, actions like opting to use public transportation or switching to electric vehicles instead of fuel-reliant private vehicles, supporting eco-friendly producers and reducing their carbon footprint and waste, going paperless and even vegan diets and improved cooking equipment are profoundly effective personal actions, if they are collectively adopted by enthusiastic young individuals. 

As we approach the launch of COP28 in the great Emirate of Dubai, various companies in the UAE are launching initiatives to engage the youth in projects and workshops to develop their knowledge and awareness and practical skills in sustainability, renewable energy, climate advocacy and all green practices. 

The most prominent example of this youth-engaging approach in the Youth 4 Sustainability (Y4S) initiative, developed by Abu Dhabi’s Future Energy Company (Masdar). Through this, the company invests in enabling young people and developing their skills to lead the future of sustainability. 

Last April, ten young climate activists from six different nationalities, alongside delegates from the United Arab Emirates, officially met at the Dubai Youth Hub as a significant manifestation of youth involvement in COP28, and in the climate action space in general. 

These brilliant young delegates got engaged in extensive discussions on encouraging youth to be involved in the climate conversation, planning their roadmap of collaboration as they move towards COP28, and the 18th UN Climate Change Conference of Youth (COY18) through initiatives such as the Youth Climate Champion, and institutes like the Arab Youth Center and the Federal Youth Authority. 

The UAE’s Ministry of Culture and Youth launched the first UAE Youth Climate Delegates Program in March 2023. A program which aims to act as a hub for youth voices in climate action, to increase their awareness and leverage their energy to empower them to get more involved in leading the way towards achieving a better future for themselves and the world. 

The UAE is actively involved in this youth empowerment model as part of its commitments towards climate action through the energy of youth. 

COP28 inspires the youth in our society and business world to get more involved in combating climate change, and it will indeed represent a significant step forward on our path towards making our planet a sustainable habitat. 

See you in Part 3 as we continue at Nfinity8, to empower the public with the essential climate knowledge. 

Category: Nfinity8 Blog /

Nfinity8: Let’s talk COP28 

September 13, 2023 / / No comments

The 28th Conference of the Parties (COP28) will be hosted at EXPO City in the emirate of Dubai, United Arab Emirates, from the 30th of November till the 12th of December, 2023. Our enlightened leaders acknowledge the significance of climate action by hosting COP28 and leading the headway towards a better future for Earth through integrated strategies and objectives in the public, private and services business sectors. 

Why is this important? 

Why is this important?

Everyone must be involved in grasping what this crucial climate conference is all about, and more importantly for each individual within the UAE and the entire world, to contribute to the collective efforts to make COP28 a success, get in the act of meeting our government’s Net Zero 2050 climate strategy objective, and lend a hand to maintaining a habitable planet for all humanity. 

Climate change is arguably the most pressing issue of our time. For our planet to survive and remain habitable, all possible global efforts must be collectively exerted to reach the stage where we can confidently announce that humanity has a sustainable future. 

But what is COP anyway? 

But what is COP anyway? 

COP is a global decision-making climate change convention where all assembling parties submit their climate statistics, policies and actions to collectively take the necessary informed decisions, leading to assured implementation of these decisions agreed upon during the convention.  

COP is the supreme body that ensures that all the in-country policies and the cross-border administrative and institutional agreements are successfully executed and provided with the necessary scientific, legal, legislative and financial tools for implementation. 

Since the 1st conference (COP1) was initiated in Berlin, Germany in 1995, the agenda and framework have been vigorously deliberated between opposing interests among 117 country representatives and 53 observer states. Nevertheless, we have successfully carved a road to the future through the rocky mountains of conflicting interests, aiming to find common ground that prioritizes humankind’s collective interest: Survival. 

A closer look into COP28 

A closer look into COP28

This year, the decisive COP28 embraced by the UAE, is not a one-session convention of signatory parties that would share some rhetorical speeches of hope. It is a two-week rich assembly of worldwide environmental conversations and efforts that will lead to genuine decisions of tangible policies and a course of action. 

Dubai Expo City – the city built specially to host EXPO 2020 – is the ideal venue for COP28, as both global events share the prime goal of connecting minds from all across the globe to devise innovative, actionable and collective strategies, which enable us to achieve sustainability and build a better future for all Earthlings. 

And this is what every session in COP28 is set to accomplish. The CMA5 session will represent the continuation of the meetings between the nations that ratified the Paris Agreement. At the same time, the CMP18 session would represent the 18th time that the parties who have signed the Kyoto Protocol have met to deliberate and discuss future climate policies worldwide. 

Another crucial session would be the SBSTA59, the Subsidiary Body for Scientific and Technological Advice meeting, designed to ensure all the hi-tech tools are up for grabs to all nations on their path towards achieving carbon neutrality. 

The SBI59 (Subsidiary Body of Implementation) is going to be the 59th meeting under the supervision of the United Nations Framework Convention on Climate Change (UNFCCC) to make sure that the policies agreed upon are being executed adequately and on time to meet our shared global objectives. 

The world is taking serious actions this year in Dubai, because we can no longer procrastinate such serious global issues. 

The UAE Net Zero 2050 Strategy 

3D Digital dashboard of CO2 level gauge percentage drop down to 0. Net Zero Emissions by 2050 policy animation concept illustration, green renewable energy technology for clean future environment

In 2021, the United Arab Emirates was to first Gulf country to unveil its decisive strategic initiative Net Zero 2050. A pathway backed by 600 billion Dirhams, that are committed to investments in renewable energy major projects, aiming to reach the zero emissions objectives within the next three decades. 

Hosting COP28 is another great leap which manifests the UAE’s environmental commitment and dedication of considerable resources to achieving the world’s shared objective of saving our perturbed habitat. 

Our country is in full accordance with the Paris Agreement, and we continue to prove our leadership’s capability of leading the way in developing visionary long-term strategies to curb greenhouse gases and cap the rise of global temperatures to 1.5 °C. 

This paramount strategy is a continuum to our country’s climate actions which started in 1989 when the UAE ratified the Vienna Convention and the Montreal Protocol to protect our planet’s Ozone layer. 

Since then, the UAE never missed a chance to be a part of the unified global efforts to protect the environment. In 1995, we joined the United Nations Framework Convention on Climate Change. One decade later, we ratified the Kyoto Protocol in 2005. 

In 2009, the UAE became the permanent host country of the International Renewable Energy Agency (IRENA). Soon after, we were there to join the Paris Agreement in 2015. 

Two years after we organized the Abu Dhabi Climate Meeting in 2019, we organized the UAE Regional Climate Dialogue, and participated in the requisite Leaders’ Summit on Climate in 2021. Announcing in the same year our bid to host COP28. 

And here we are in 2023, a few steps away from COP28, the most consequential global climate forum. 

Corporate Social Responsibility 

csr uae

Through the CSR UAE Fund, our wise leadership has set an official governance framework for Corporate Social Responsibility to guide and direct the business sector’s efforts towards achieving our national priorities. Our competent government has created a federal CSR portal, making registration compulsory for all registered commercial companies, foreign companies in the UAE, and companies directly or indirectly owned by the federal government. 

We are witnessing an era of elevated social and environmental responsibility of companies across the public, private and services sectors, motivating companies of all sizes to be responsibly conscious about the effects of their operations and business practices on the economy, society and most importantly, the environment. 

This is a guide to us all in the business world to fulfil our duty towards preserving our habitat, keeping in mind that even the small climate-conscious actions we do, make a difference in the bigger picture of the worldwide collective efforts. 

The CSR movement has impacted several aspects of businesses and corporations and how they carry out their business processes. 

We are observing the effects of the UAE CSR programmes and initiatives on various aspects of government and corporate businesses. As companies across the seven Emirates step forward to boost their lighting options, launch recycling initiatives, reduce their industrial waste, build effective transport systems, make their supply chains performance more eco-friendly, adopt Eco-conscious construction, minimize water consumption and invest more resources in renewable energy. 

Our role as a growth agency 

As a growth agency, we at Nfinity8 take pride in being the marketers, visualizers and conveyors of our clients’ messages as they showcase their environmental and natural resources conservation achievements. As we align our efforts with that facet of their brand identities, to highlight their efforts in reducing their Carbon Footprint and spread the inspiration of their social responsibility to wider audiences, as we move forward together towards building a greener future and endowing a sustainable blooming habitat to the succeeding generations. 

Our role as a growth agency

We had the honor to be a part of executing various marketing projects and event productions throughout our journey with clients who inspire us with their unrelenting CSR and give us a chance to participate in the integrated climate efforts within the UAE and beyond. 

And through our designs, writings, editing and productions, we are given a rare opportunity to participate in climate action beyond our team’s eco-friendly efforts. In projects and clients as crucial as Mubadala Energy, the Ministry of Energy & Infrastructure or the Ministry of Industry & Advanced Technology, on environmental projects such as Expo Water Week and ADIPEC. 

We choose the most environmentally-safe materials while creating the deliverables for our responsible clients. Not to forget our own Nfinity8 paperless approach in our offices, our reliance on motion-sensor smart lighting, and our adoption of bio-degradable office appliances, as we persist in doing our part in achieving the enlightened vision of the UAE leadership to meet the most ambitious sustainable development goals., together. 

Our confidence is robust that we are on the correct path and that we will witness a pivotal COP28 as our country leads the way towards brighter horizons for our offspring. 

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Leveraging AI: Detecting Local User Intent with AI (3)

August 15, 2023 / / No comments

In the previous two parts of the Leveraging AI series, we have covered many unfrequented aspects of Artificial Intelligence’s role in marketing local businesses. Now, we wish to navigate with you to another location on the smart marketing map of the future. Let’s go ahead and showcase through examples, why you need to shift your focus towards: 

User Intent 

User Intent (AKA: Search Intent), is the metric that detects the intention an internet user holds when typing a search term in a search engine. And this ranking factor is steadily transcending the more familiar keyword metrics, such as Difficulty, Weight or Density. And if you are able to leverage AI capabilities to detect the search intent of the user, you will be able to tailor your content so that it appears on top of Search Engine Results Pages (SERP). 

Let’s directly start with examples: 

If an internet user types the term “Football Shoes” in Google’s search box, it is elementary for any algorithm to understand that they are interested in purchasing. 

But how about this search term: “Social Media in the UAE”? Sounds a bit vague, isn’t it? 

Ok, now let’s complicate it even more for clarification purposes. What about a user who uses this search term: “Competition Analysis in the UAE”. Now we reach a level where we do not know what the user is looking for. Is it insights, information, or a service? Is he looking for an agency to perform the mentioned task for him, or is he looking for general information regarding competition analysis, or an online SaaS which can analyze competition for his business, and if this is the case, what competition? On what level, local or international, etc? 

And it can get way more complex than that. This is where the importance of understanding user intent comes in. So, let’s delve into some details: 

What is User Intent anyway? 

User intent is simply the intention behind the search, which defines the goal of the internet user when entering a search term. The importance of user intent is a crucial aspect of optimizing content for search engines, and its dominance has been increasingly superseding the importance of mere keywords. 

Because it holds a higher efficiency and accuracy in revealing the user’s intention. You can consider it a close cousin of long-tail keywords. 

In short, User Intent can be one of the following four categories: 

  1. Informational:    The user is looking to get answers to his queries. 
  1. Navigational:      The user is trying to find a website or an online page. 
  1. Commercial:       The user is looking for information about a service, product or brand. 
  1. Transactional:     The user intends to make a purchasing decision. 

Artificial intelligence can be of considerable help in enabling businesses to detect what their prospective online clients are looking for in their searches. 

The supreme analytical capabilities of AI-empowered business intelligence can give any business that is smart enough to leverage AI technologies, a magnified depth of insights and digital audience measurement. 

Decreasing the amount of time and employees toil wasted on doing what AI can perform in minutes or even seconds, can be the X-Factor that your company has over the local competitors. 

Your company would miss out on great opportunities and prospects if you do not leverage the technological advancements made in Automated Data Analytics to benefit your business. And Nfinity8, as a growth agency, offers that cutting-edge solution through our AI patent GAMMA. 

Why not to obsess over website ranking? 

Knowing that around 75% of searchers do not even browse beyond the first page of Google search results, it is understandable why every online-bound business would seek to rank on the 1st SERP. 

But there are a couple of points worth noting here: 

  1. Anybody can use an intelligent keyword bidding strategy and bid higher on every keyword related to their business niche. No matter their content’s bad or good quality or the quality of their services/products, they will still rank higher. 
  1. Nobody could miss seeing the letters “Ad” beside the first results above the organic search results, which basically means the same: Anybody can pay to rank. 
  1. Ranking is a fundamental way people will reach your business online, but it does not guarantee that it will appear in front of the eyes of the correct audiences or the suitable search terms. 

A client who provides FinTech services might approach a marketing agency and ask to rank for the keyword “GITEX”, because they think it will help them appear on the top search results page during the period the global event is being held. Thinking that it would necessarily mean acquiring new clients and sales for their product. 

But an honest marketing agency needs to give this client the simple truths: 

  1. You can rank for a while before GITEX GLOBAL begins in Dubai. But, once the news and product advertisers start to join the competition, there is no way for that client’s website to rank, especially if the approach is only using the popular keyword for the sake of ranking. 
  1. The client needs to be informed that their website might rank for the keyword “GITEX”, but they need to understand that a user searching with the generic/popular keyword “GITEX” does not necessarily mean the user has a purchasing intent, aside from the fact that it is a highly competitive keyword that everyone would be reaching for in all cases. 

Do you see the point now? Ranking higher on the SERP does not mean you are closer to your target audience. Which means you need to rank smartly. 

Why shift focus from Keywords to Search Queries? 

Most businesses, especially on the local level, do not give the concept of Search Query its due emphasis. They keep their full focus on the semi-outdated focus “Keywords”.  

Understanding search query analysis is essential to detect user intent. Let’s use some examples for clarification. What can the search engine algorithm understand if a user types this search term: 

“Video games fans”. 

It can be interpreted in multiple ways, as the user might be searching for international fan clubs of Video gamers online. Or maybe he wants to look for events that video game fans might gather to enjoy together locally. Or perhaps a behavioral analysis of the gamers’ experience and the effect of games on their behavior, or worse yet, the user might not have been able to express clearly what he’s searching for. Hence, the user intent is not so clear, is it? 

But if the same user doesn’t find what he is looking for upon the first trial, he will need to add more keywords to his search term, such as: 

  • Video games fan clubs in the UAE 
  • Video game fans behavioral analysis 
  • Video games fan gathering in Dubai 

This is why the users’ focus shifts towards long-tail keywords, and it is the same reason that every business needs to shift its focus from Keywords to Search Queries. Remember when we discussed the Q&A approach in the first part of the “Leveraging AI” series? 

Those longer search terms are more important for searchers to use and marketers to understand. And AI can significantly help in understanding the user intent more precisely. 

How can AI help detect User Intent more efficiently?

Keeping with the examples approach, let’s assume that a searcher types: “The best prices for sunglasses in Dubai” in Google’s search box. This would show more user intent, hence, more probability that this user is looking to purchase sunglasses online from a local provider. 

Another user who typed: “Ray-Ban Sunglasses” clearly shows more of a generic search than the previous user, and AI is becoming all the more capable of analyzing and detecting these subtle differences to provide your local business with the most precise keyword analytics and data analysis as well as audience data, which better identifies user intent, leading to higher conversion rates of turning users to clients, by converting interactions into transactions. 

These objectives can be achieved through various AI-smart applications of Machine Learning and Task-automation. These AI applications can be standalone tools that can be used locally like any other executable software with an interface. Or in the form of integrated apps, plugins or mere algorithms that can be attached to your marketing platform, Ad Buyer, DSP, CRM, Email-automation tools, or e-commerce platform. 

AI can be the decisive factor that enables your business to create smarter content, that answers users’ queries and targets the most precise target audiences with higher probabilities of benefiting your local or global enterprise. It can empower your media buyer and marketing platform with more intelligent advertising campaigns through Predictive Customer Analytics that achieves more lead generations, higher conversion rates, and much more. 

Nfinity8’s GAMMA AI Patent can provide all these capabilities through one tool and an ingenious algorithm. Paired with our human capital creativity, AI marketing can push your business ahead of the competitors’ pack in the increasingly competitive digital world of today and tomorrow. 

Follow Nfinity8’s blog to stay up-to-date with the latest and most advanced marketing trends. 

Category: Information Security, Nfinity8 Blog /

Leveraging AI: Smarter Local Ads that Overtake Competitors – 2

July 13, 2023 / / No comments

In Part One of the “Leveraging AI” article series, we have discussed some unvisited AI concepts and how to incorporate them into your local business web content optimization as part of the SEO strategy you must implement for your business. 

Moving ahead while maintaining the content course into the world of Advertisement Writing. You can find an infinite number of online resources that roam around the vicinity of types of Ads, Google Ads, effective CTAs and advertisement writing formats. 

But today, we would like to visit some of these aspects that are yet to be fully explored to their full potential, but their presence will undoubtedly be felt in the near future, if not nearer. 

So, let’s delve into our focal point of the day: 

Online Advertising & AI 

Let’s jump directly to the first question concerning the written side of ads: 

How can AI help improve your Ad Copies?

The most common term you will hear regarding Advertisement Writing is “Ad Copy”. Ad copies, by definition, are a form of short and catchy content, created to incite the reader to take the action he is called to do. That’s why It always contains an integral part named Call to Action (CTA). 

It is vital to understand that an Ad Copy would greatly vary, depending on the Ad type, be it social media advertising, Paid search advertising, Native advertising, or Display advertising.  

To take it to the basics, it depends if it is a text-only ad, video ad, animated banner, still image ad, outdoor banner, TV or Radio ad or any other variable. 

To achieve the targeted objective, the reader needs to be intrigued enough by the copy, most importantly, finds it matching to his/her need. 

Also, AI’s machine learning and natural language processing capabilities will bless your local business with the benefit of contextual ad placement, which means you can be guaranteed that your ads will be displayed on the correct web pages based on the context-targeting approach of these pages. This means it gets you closer to your target audiences, that are more likely to convert into clients. 

How to find the perfect AI/HI Balance? 

While it is vital to keep a human touch embedded into your creative content, especially for local businesses, AI can have more of a role in content creation when it comes to Ad copies. Let’s face it, while the quality and appeal of your ad copy retain their import, at the end of the day, what ads aim for is to lead to an action (Register, Purchase, Hiring, Booking, etc.) by the potential or existing clients. 

And here, AI can push ads performance beyond the human limit, avoid burning your Ad Spend to no result, and achieve the highest ROI possible for your online marketing budget through more intelligent A/B Testing and Feature Importance analysis. 

You can spend days and days monitoring your ads’ performances, exerting a lot of effort and consuming valuable time in trying to humanly assess which ad has the better performance. AI can be the factor that turns these days into minutes and give a higher tempo for your business advertising plan. 

An AI-empowered media buyer or online marketing platform can make your job easier and your investments more profitable every step of the way, from Autonomous Marketing & Ad Management to finding the most accurate demographics and interest-based segmentation and geographic locations of your target audiences in the local market, to producing more converting display ads by constantly alternating the products/services or the design of the ad’s creatives, and generating more effective ad copies. 

The steps we would recommend here are: 

1-     Define clear advertising goals for your local business and local target audience 
2-     Do not imitate your competitors in the ad ideas and ad copies 
3-     Choose the most suitable AI media buyer for your local business goals 
4-     Feed the AI tool with as many options and information that you think achieves your goals 
5-     Choose the most effective ad types that suit your local business needs 

How can AI help me build and manage my online advertising strategy? 

To perform the above steps with success, we would need to illuminate some points that can make your road to leveraging AI in local advertising less bumpy: 

Ad types 

A crucial aspect of an online advertising campaign is the phase during which any local business defines its marketing objectives and then chooses the ad types suitable to reach these objectives. 

And here, AI can be of significant help, not only when it comes to choosing the suitable ad types and marketing channels, but in allocating the budget according to what achieves the best results. However, an AI media buyer cannot make all the decisions on its own, so make sure to pick your ad types carefully from the usual suspects’ list: 

–         Search advertising 
–         Pay-per-click 
–         Pop-up ads 
–         Digital display Advertising 
–         Web banners 
–         Video advertising 
–         Social network advertising 

Then, after giving your AI-empowered marketing tool all the information it needs about your business, objectives, creatives and ad copies, you can rely on the AI powers to smartly boost the results of your advertising campaign, save your budget from needless Ad Spend, monitor your ads’ performances, and allocate spend intelligently. This perfectly leads us into the next focus point. 

Budget Allocation 

The human element here needs to precede Artificial intelligence, as you, the local business owner or marketing manager, are the most suitable candidates to define your objectives, facing the two classic options: 

–         Increasing sales 
–         Increasing brand awareness 

Then, the time comes for artificial intelligence to help you adjust your allocated online marketing budget, to achieve what it finds that your business now needs, based on its algorithmic data analysis. On the buyer side of the river, it can allocate your ads budget depending on what needs enhancements, whether it is improving conversion rate, boosting website traffic, or retargeting bouncing visitors. 

On the brand awareness side of the river, it can prioritize growing social media followers, increasing ad impressions, getting more shares, etc. 

These tasks can be time-consuming and exhausting for the HI (Human Intelligence). But isn’t this exactly why we have created AI? 

Audience targeting 

Targeting is undoubtedly an area where AI can be a defining factor in its success for obvious reasons, as artificial intelligence can beat the human brain’s processing speed and capacity any day. 

This is why leveraging an AI media buyer -AKA: Demand-Side Platform (DSP)- to perform the tedious tasks of analyzing and discovering interests, launching multiple audiences, detecting and covering blind spots in your local ad campaign, testing multiple bid approaches, and taking control over live ad monitoring and bid testing to achieve the highest conversion level. 

What can Nfinity8’s GAMMA offer your local business? 

We at NFINITY8, have an AI patent called GAMMA, through which we leverage the previously detailed AI capabilities above and beyond the human capacity, across our digital advertising campaigns & media buying processes, which enables us to reach the optimum ROI levels for our clients. 

We lead the region with this innovative AI digital marketing tool as we take analytics, forecasting and targeting to the next level, to give local and international brands the furthest reach, the best return on ad investment, and the best ad campaign results. 

Nfinity8’s GAMMA offers the most comprehensive digital media packages, and it is more than capable of aggregating enormous sums of targeted audience data from multiple online sources, which enables us after meticulous market research, to target and activate the most valuable audiences, clients and prospects who mesh perfectly with the online objectives of your local business. 

Synopsis: 

Don’t get your expectations so high, as it will take a long time for AI to create “original” catchy taglines and ad copies, or build and design an entire marketing campaign on its own, if at all it reaches that level. Because remember when we told you that any neural network needs to be fed a dataset of previously created “human-written” content, for any AI application to be able to read, tokenize, learn, understand, assess and then create, but will its creation ever be 100% as original as a “human” creative copy? 

We leave this answer for the future, but until we find it, Advertising remains a collaborative process between human creativity and data-driven AI technology. And that’s how we do it, fusing Nfinity8’s creative expertise with the power of AI-empowered GAMMA to provide our clients with the most effective marketing solutions and results to overtake their local competitors. 

See you in Part 3 of our “Leveraging AI” series. 

Category: Uncategorized /

Leveraging AI: Going BERT to Win at Local SEO

June 15, 2023 / / No comments

Over the past decade, Artificial Intelligence (AI) has been gradually permeating our daily lives, becoming ever more invasive in its omnipresence, even if we don’t realize this fact. AI applications were incorporated into a variety of crucial industries, including finance, security, intelligence, navigation, healthcare and more. Our primary focus here is the integration and benefits of AI to the online presence of local businesses.

Let’s discover some nuances of this cutting-edge technology and determine the best ways to leverage AI to assist your local business in finding its online positioning to stay ahead of the pack in such a highly-competitive market.

Let’s begin with our first focus point:

Natural Language Processing

Natural Language Processing (NLP) is the most unvisited AI technology to date, while it is supposed to be understood by every business that has a web presence to benefit from the machine learning abilities and leverage and enhance their written content, whether it is web content, metadata, marketing copies, emailers, video scripts or even XML. 

While most marketers look at SEO as the end-all-be-all approach of any successful content optimization process and SEO strategy, Google et al. have taken steps towards relying on more artificially intelligent algorithms, Enter:(BERT). You need to familiarize yourself with that new subtle language processor for the sake of your local business. 

Without going too technical, the best way to picture BERT is to imagine the web of nerve tracts which connect the human brain to the central nervous system, this is exactly what a Neural Network is.

Basically, BERT is a digital web of nerve tracts capable of learning and reading content, through the Machine Learning technology. This algorithm goes back and forth countless times to keep reading and identifying letters, words, meanings, sentences and even references, simply by repeating and revisiting the corpus of textual data (Dataset) it was initially fed. 

Give it some learning time, and BERT will become able to not only read content, but to assess the quality of content on any website Google crawls to set its pages’ ranking on the SERP. 

As content creation is a key aspect of your local business web presence, branding, positioning and marketing strategy, let us introduce you to some uncharted territories on the map of content optimization for AI: 

What is Tokenization? 

Tokenization is a known data encryption mechanism that secures data by turning sensitive values and information into non-sensitive identifiers called “Tokens”. 

In the world of content and NLP, tokenization is used to identify words and even syllables, not to secure them, but to be able to understand them, and eventually evaluate the quality of the provided text. 

Keeping your copies as simple and direct as possible would be the best advice to offer while maintaining the essential SEO keywords in the most straightforward sentences. Approach your content writing, purposefully being informative and adding value with every sentence and paragraph. Give AI-smart BERT the key identifiers, not only to read your content, but to give the main nervous system of the web (aka: Google), a good ranking of your website or social media pages because of the content quality and value. 

To understand this approach further, we need to discuss Hops. 

Why Hops are important to know? 

No sentence written in any language can make sense without the adequate interdependency between its words, and “Hops” represent this interdependency. In BERT’s world, words are “tokenized”, and the mutual dependency between the tokens in any given sentence are identified as hops. 

And the algorithm identifies and counts these hops in both directions, not just forward. As BERT reads your text bidirectionally, not only as a Left-to-Right/Right-to-Left script as other language models do. 

By the way, BERT’s full name is: “Bidirectional Encoder Representations from Transformers”, got it? 

Now let’s hop to the next logical question. 

How to make content more accessible? 

When creating content for your local business, you ought to find the correct balance between creativity and simplicity. Keep the sentences/paragraphs as simple as possible, with the least hops possible. 

Here are some simplified examples to catch the idea of BERT-friendliness: 

1-     James Earl Carter Jr. (D) served as the 39th president of the United States. 

2-     James Earl Carter Jr. is a Democrat politician who previously served as the 39th US of A President. 

Explanation: 

This first sentence is more BERT-friendly, with a smaller number of hops. While the second sentence is not badly written, it did not offer anything new by adding the word “Politician”, and it needlessly increased the number of words/tokens, hence, interdependencies/hops to no benefit. 

Worth-noting as well, are the abbreviation “Jr.”  the identifier “(D)” for Democrat, and the initials “US.”, do not worry, BERT can contextually identify what you mean by these letters. But because creativity got an extra dose in the second sentence in “US of A”, this might confuse BERT, especially if you apply it to more localized copies, long-form content or more technical explanations. 

So, we recommend heightening the creativity level when it comes to slogans and text-on-visuals and Calls-to-action. However, when it comes to detailed information, service descriptions, niche-related copies, how to apply, offer details, etc., we advise you to infuse simplicity into your creative writing. 

Why use the Q&A Approach?

What each user is looking for while browsing the local market online is a service/product. And for this user to make an action of contact/purchase/booking, etc, logically, he needs to find clear answers to his queries. 

And this is exactly what every search engine ranks websites based upon, and here is where the importance of Q&A stands out. 

So, create content for your web and social pages that answers questions. This step is as important as keyword research which would require studying your local target audience, making a list of their top queries and long-tail keywords, and ensuring that your content answers them directly and clearly. 

As a matter of fact, this is why millions of businesses around the world make sure to include a “Frequently Asked Questions/FAQs section on their website. And include a question somewhere in their social media captions, E-mail subject lines or Google SERP Snippets. 

We certainly urge every local business, to make sure they know the top searched questions of their prospective clients and more importantly, answer them in a BERT-friendly manner. 

How to avoid spammy content? 

Spam usually relates to emailers, newsletters and email marketing campaigns, but it actually encompasses all types of web content. The ones who remember the conniving approaches of Keyword Stuffing, Black Hat SEO or Spamdexing would understand that content can be marked as spam outside of the E-mail world as well. 

This is why we prescribe giving up on keyword density within your content, you cannot trick BERT like that. Sometimes when you overreach with creativity, especially when using pop culture references, word blends or hyphenated compound words, the content might be BERT-unfriendly for three reasons:  

1-     Creativity may ambiguate information that need to be clear for the algorithm and the reader. 
2-     It may render your content spammy, and decrease its value compared to your local competitors. 
3-     It might make it hard for BERT to detect the sentiment of content. 

To summarize, we will help you answer the most critical question: 

How can your local business create AI-friendly content? 

If you ask people who are knowledgeable about this AI algorithm: Can I optimize content for BERT? Their initial answer might be No. However, this answer actually means that you cannot keep using the same outdated SEO techniques to satisfy BERT, because while it did not reach its full hi-tech potential yet, it is still way smarter than you think. 

BERT can evaluate the quality of your content inside and out, figure out the contextual relations between the words, classify it into a business niche, detect the locale, analyze the sentiment, and even check if it answers the reader’s questions adequately and clearly. More importantly, BERT reads your text bi-directionally, not only as a Left-to-Right/Right-to-Left script as other language models do. 

So, make sure while localizing your content to: 

–         Keep it simple and direct. 
–         Find the appropriate creativity/simplicity balance. 
–         Think like BERT, so fewer hops and less confusing tokens. 

Grasping the mechanisms of these disruptive AI technologies and algorithms and leveraging AI for the benefit of your local business, can be the ranking factor that gives your business the edge over local competitors. 

See you in Part 2 of our “Leveraging AI” series. 

Category: Digital Marketing, IT Architecture, Nfinity8 Blog /

Does AI Have the Potential to Replace Creative Departments? 

May 11, 2023 / / No comments
artificial intelligence

We have always heard and watched movies depicting machines taking over our jobs and replacing us, but did it start happening already?

The creative job market remained unfazed whilst it was being threatened by AI previously. However, AI has upped the ante and has shown that it can produce art, photos, paintings, illustrations or whatever it is asked to generate with striking realism.

The art previously brushed off as comical and simple just a few years ago is now producing plausible art faster than creative professionals, all with the help of a few prompts inserted to direct the AI on what kind of image is expected from it.

The debate on whether creatives should fear for their jobs because of these tools or them being excited that their job can now be done easier is now more animated than ever.

David Raichman, an Executive Creative Director of Social and Digital creation at Ogilvy Paris and a user of this technology as well, agrees that these tools are gaining a lot of traction, and it is getting harder and harder every day to distinguish between what is real work and what is generated by artificial intelligence.

David claims that he enjoyed experiencing what seemed like travelling the world and taking street photographs in many different cities using AI. The exciting part for him was the ability to use different techniques that real photographers would use, such as angles, lens aperture, type of film, etc.

Since different prompts lead to different results, AI-generated art and visuals have a lot of personality in them, depending on the approach of the person using them, so there is more control in it than one might guess.

The most important thing these tools have going for them is their accessibility. They are available everywhere on the internet. Raichman recalls creating visuals on his phone while being out and about on the street. Since these tools are open-source and available to everyone to install, AIs can be used anywhere at any moment to achieve astonishing results. The only setback in using AIs is the cost, which is still reasonable to date, and will probably go down in time.

However, nothing is perfect. AI does come with some constraints, the first being ethical. Some AI applications don’t allow certain words in their prompts to avoid images that could hold hatred, while others don’t have the same constraints as they are more allowing and permissive.

AI could be directed and given artistic references when asked to curate an image which could be seen as problematic. However, mixing styles could also be exciting and result in birthing your own unique style.

You can also feed AI initial images to help you get a result that is closer to what you have in mind; while it gives AI more to work with, it simultaneously constrains the results.

Beyond art, there have been writing tools that generate copy in recent years. While the concept is great in general, the reality is that these AI tools simply produce unedited content that’s missing the creative touch, it’s mostly factual to the point.

But even with that, not every company truly realizes the importance of written content, nor do they even care that the copy might be a bit dry or lacking the spark.

We believe that with tools like Chat GPT and Maker.ai, creative work can be done more efficiently but not entirely replaced. Much of the work produced by these tools still requires a lot of human editing, as we’ve seen with translation AI tools like Google Translate.

However, that doesn’t diminish their value. As creatives, we should look at these tools as the assistants we need when we experience creative blocks, as they can “kickstart” the process for us by generating ideas or even just sparking a thought train through one of their generated copies.

Need help with your Brand? Our team of experts at Nfinity8 got you covered!

Category: News, Nfinity8 Blog /

NFINITY8 ON: A Look At 2023’s Influencer Trends

April 17, 2023 / / No comments
Influencer Trends

Influencer marketing is becoming a key trend in the world of marketing, especially in 2023.

Why? Because it works!

But what makes influencer marketing so powerful?

The answer is simple: humans are social creatures, and when we see something that resonates with us, we want to share it with others. Influencer marketing taps into this natural human desire, by harnessing the power of influential people who have a loyal following on various social media outlets. These influencers help you reach new audiences, drive sales and conversions, and create brand awareness.

Consumers are more connected than ever before, and they trust their peers more than they trust brands. This is the main reason that brands need to focus on how they can use influencers to reach their target audience.

Marketing teams used to brush off influencer marketing as a secondary tool to be used after traditional marketing campaigns. However, that is all in the past. Especially as the size of influencer marketing keeps expanding globally. Just from 2016-2022, influencer marketing saw an 10x increase from $1.7 billion to $16.4 billion.

The catalyst behind this growth is non-other than TikTok. What started as an app for teenagers to showcase their short talent or funny videos, is now the third-largest platform in the world and still growing. Also worth noting, is that while the majority of TikTokers are young, 36% of them are over the age of 30.

TikTok is hands down the most influential cultural force in the world today. The rabbit hole known as scrolling down non-stop on TikTok, is how around 1 billion users of the app, discover the world, without even leaving their bedroom, and that includes, scrolling through what E-Commerce channels has to showcase on this omnipresent app.

As an example, an account called TikTokMadeMeBuyIt alone has 29.3 billion views. This is just one example of how logical is it for TikTok, to encourage more E-Commerce presence on the platform.

Simultaneously, subscription services such as Patreon, are becoming mainstream. And the only way to go from here is up. This model is expected to grow next year, opening new revenue streams for creators, which can expand the profitability prospect, way beyond the limits of paid advertising.

Another key trend this year, which might be a double-edged sword, is AI-generated marketing.

AI has become so advanced that it can generate fake human characters to appear in videos, including in branding & marketing campaigns.

With this technology, companies can create an army of virtual spokespeople, who can help them promote their products or services with little effort.

The only problem is, if someone finds out that they are a fake person, they may lose trust in the brand and its products or services, which can cost them a huge customer base (Gen Z and younger Millennials) that are drawn to authenticity.

The main point to be taken into consideration from these trends, is that influence is a key player in the game now.

The simple yet powerful reason behind its success, is that people trust other people more than they trust brands. Influencer marketing has the ability to connect brands with their audience through authenticity, and it’s something other forms of marketing simply can’t do.

Living in a time where people are glued to their phones, constantly being fed a huge amount of content, and real people telling their real experiences is the type of vulnerability that is needed capable of influencing and persuading people.

Ultimately, it’s the people who build culture, “Real” people!

Need help with your Brand? Our team of experts at Nfinity8 got you covered!

Category: Social Media /

Taking on the Metaverse: The Infinite Growth Potential for Brands

March 13, 2023 / / No comments
The Infinite Growth Potential for Brands

Welcome to the world of the Metaverse – a place where virtual reality and artificial intelligence come together to create a parallel universe. This new digital frontier opens up endless possibilities for brands looking to engage with customers in fresh, exciting ways.

You may have heard the buzz around the Metaverse and thought, “What exactly is it?” 

Simply put, the Metaverse refers to a shared virtual space where people can interact with each other, digital objects, and even AI-powered entities. It’s like a vast, digital playground where anything is possible, and brands have the opportunity to create experiences that are out of this world.

Imagine stepping into a virtual environment where you can browse products and engage with brand representatives as if you were in a physical store. Or, picture yourself exploring an immersive world created just for you, tailored to your interests and preferences. 

These are just a few examples of the kind of interactions that brands can facilitate in the Metaverse.

So, why should brands care about the Metaverse? There are several compelling reasons:

  1. Reach a wider audience: With more people spending time in virtual environments; the Metaverse provides a new platform for brands to connect with consumers. Brands can reach a younger, tech-savvy audience more effectively than traditional advertising methods. 
  1. Create memorable experiences: The Metaverse offers a unique opportunity for brands to create unforgettable experiences that engage and excite customers. Whether through gamification, virtual product demonstrations, or other interactive elements, brands can make a lasting impression on customers.
  1. Build brand loyalty: By creating engaging and personalized experiences, brands can foster strong customer relationships and build loyalty. The Metaverse provides an opportunity to develop deeper connections with customers, creating a sense of community and fostering long-term relationships.
  1. Drive sales: The Metaverse can also be a powerful tool for driving sales. Brands can use virtual product demonstrations, interactive displays, and other techniques to encourage customers to purchase. Plus, with the ability to track customer behavior, brands can gain valuable insights into consumer buying patterns and use that information to improve sales strategies.
  1. Stay ahead of the competition: Brands embracing the Metaverse now will be ahead of the curve and have a competitive edge over those who wait. In addition, as virtual reality becomes increasingly mainstream, being early adopters of the technology will give brands a significant advantage in the marketplace.

Of course, like any new technology, there are challenges to overcome in the Metaverse. 

One of the biggest is ensuring that experiences are accessible and inclusive for all. Brands must also think carefully about how they present themselves and their products in this virtual world, ensuring that they are culturally sensitive and respectful of all users.

However, despite these challenges, the potential for brands in the Metaverse is immense. By embracing this new digital frontier, brands have the chance to create truly innovative and engaging experiences for customers. 

With the Metaverse set becoming an increasingly important part of the digital landscape,  it is time for brands to take the leap and start exploring the endless possibilities it offers.

In conclusion, the Metaverse represents a new world of opportunity for brands looking to connect with customers in unique and meaningful ways. The potential for success is vast, from building brand loyalty to driving sales. So, what are you waiting for? Get ready to take on the Metaverse and start creating experiences that are out of this world!

Need help with your Brand? Our team of experts at Nfinity8 got you covered!

Category: Digital Marketing, Nfinity8 Blog /

What is a Brand Persona and Why Is It Important?

November 22, 2022 / / No comments
What is a Brand Persona and Why Is It Important

By definition, a brand persona is the sum of personality traits, attitudes, and values that your brand showcases on a regular basis to help connect with a certain audience segment. A brand persona can be a person, character, mascot, or idea.

Many businesses often overlook the importance of having a brand persona. While having aesthetic social media accounts and websites is also something everyone focuses on, they often forget that the image of the brand that will stick with their audience is not the designs or captions, but the feeling and interactions they left their customers with. Consumers buy emotionally, so having a specific brand personality that connects with them is key to its success.

Every big and successful brand has created a “personality” for itself, often one that is compatible with its product or service. It has been proven than having a separate persona for your brand is essential to its positioning and success. A few examples would be Redbull; not the energy drink, but the daredevil living on the edge, Nike, the motivational winner, Coca Cola, the carefree fun-lover, and much more.

Before you even begin to create your brand persona, you must first understand what it is and how to go about it. If your brand was a person, how would it speak? How would it behave? What human traits would be associated with your brand; how would it behave?

One of the most important reasons for having a brand persona is for that same “person” you created to ease all your communication with your customers. It comes down to understanding your audience. 

What type of person would they like? The cool and laid-back friend? The one that pushes them to do better? The funny friend that they can have fun with? It all depends on the type of customer you would like to serve as a brand.

Brand personas can help you immensely in by differentiating your brand from the competition. Adidas for example, presents itself as someone sporty, while Doc Marten, also a shoemaker, presents itself as “the cool kids’ shoes”.

A good example of elevating your brand persona to match your target or new-found audience is Doc Martens. It’s one of the most established shoe brands out there. It started as “the resilient shoe that can withstand all”, targeted towards people who are in physical labour heavy fields. 

Over time, the shoe began getting popular with a younger audience, one that’s into fashion. Recently, almost all of its campaigns showcase “alternative” kids, the same ones who helped keep the popularity of the shoe alive. 

Doc Marten is now a shoe for cool kids, and its persona changed to reflect that, because they now wanted to connect to their completely new target audience, with a new engagement language to reflect that.

Beyond image, your brand persona is also the one that will be speaking to your audience. Community management and engagement can make or break your brand, as customer service is the key to customer retainment.

When I ask Duolingo a question on social media, is it the employee who’s responding, or their fun and quirky owl that likes to crack jokes? The majority of people have linked the brand with that hilarious green owl that we see on social media, and everyone addresses the owl accordingly. 

They feel connected to that mascot, as if it’s the brand coming to life. And with that, they have not only retained their audience, but also attracted a huge number of new customers that are loyal to their brand and communicate with it regularly.

Maintaining a good emotional connection to your audience can make your brand and is the key component to retaining them long-term. So, if you want to create, or even upgrade, your brand persona, here are some questions to ask yourself: 

  • Create a personality image. Is it a person or a mascot?
  • What traits of your brand do you want to highlight?
  • How does this persona speak? Write down a list of copy examples for future use
  • How does it engage with others? Is it serious? Is it inspirational? Is it funny?
  • Come up with a visual style-guide that goes with it (i.e., visuals and fonts and key phrases)

The right persona will not only connect to your audience better but can take your business a long way. Make sure that this persona is the embodiment of what your brand stands for, and what you want people to think of it when they interact. Create a personality that will stay with your customers for decades to come.

Need help with your Brand Persona? Our team of experts at Nfinity8 got you covered!

Talk to us here!

Category: Nfinity8 Blog /

5 Steps to Find Your Business Niche.

August 12, 2022 / / No comments
Find Your Business Niche

Starting a new business is a dream for many. However, there are many steps to discover and follow to turn the dream into a reality. 

One of those steps is finding the best market niche for your new business; we’re here to help with that!

But first, let’s understand what a niche market is!

What is a Niche Market?

“A niche market is the subset of the market on which a specific product is focused.”

A niche market is a part of a larger market that can be defined by its particular needs, interests, or characteristics that distinguish it from the overall market.

Virtually all markets can be finely tuned or partitioned according to the specific needs and preferences of the individuals within the market.

Popular ways to identify a niche are based on:

  • Price.
  • Demographics.
  • Quality level.
  • Psychography.
  • Geography.

Why is it necessary to identify your Niche Market?

Finding your niche is key to building a consistent income flow, developing a loyal audience, and creating a more purposeful business.
Here are some benefits of identifying a niche market:

  • Customer retention: Targeting a smaller audience allows you to focus on the quality of service you provide to your customers and build a lasting relationship.
  • Reduced competition: By establishing yourself in a niche market, you no longer have to compete with large brands targeting the mass market and can focus on providing a uniquely tailored product and service.
  • Lower marketing expenses: by recognizing your specific customer base, you can launch targeted ads and campaigns addressing the needs of your audience rather than spending resources on more extensive marketing initiatives.
  • Increased profits: Starting a business in a minority market can lead to higher prices for those products or services, especially for new early adopters in the sector.

What are the steps to finding your Business Niche?

1. Explore your passions and interests:

The business world is not so easy and can be pretty challenging. If you work in a field that doesn’t appeal to you, you can quickly give up.

Therefore, you need to think about what you are most passionate about. What excites you? Is there a hobby or skill you are particularly passionate about or good at?

Write down everything that comes to mind and consider these interests as ideas for your potential niche markets.

2. Discover customer challenges you can solve:

The foundation of any successful business is understanding and combining passion with practicality and offering solutions to your customers.

Once you have some business ideas, you need to find out your audience’s pain points to get an idea of the problems they need to solve.

Research potential customers in your niche to determine their buying behaviors and challenges. Consider how your passion or interest can become a product or service that solves your target audience’s problems.

3. Research your competitors:

Let’s start by clearing up this misconception: finding a niche without competition is not a good sign.

In fact, it’s probably a sign that others have tried and found that particular niche to be unprofitable. Therefore, the presence of competition is a good sign that you have found a successful niche!

The first essential step in creating a well-informed map of your niche is to research and analyze all of your potential competitors’ websites, social media, products, and branding.

Do a complete analysis of your competitors to understand what they are doing and how you can do it differently.

4. Identify the profitability of your niche:

Investing your time and energy in a new business must be profitable.

Your idea could be lucrative if you study the market and discover a range of similar products with few companies selling those products.

Here are some helpful ways to find out if your niche is financially viable and evaluate your competitors’ prices to determine the value of your products and services:

  • Identify the top-selling items on competitors’ sites.
  • Research trending products and their associated prices online, use :

ClickBank to get an idea of the potential revenue you can expect to make in your niche.

Amazon to check for hot products.

G2 to keep up with the software market.

PRICEFY.IO to keep track of prices.

5. Put your idea to the test:

Now you have all the information you need to help you find the right niche, and all you need to do is put your idea to the test.

A popular way to do this is to create a pre-sale landing page for a selected product. You can then direct traffic to this page through an active online presence.

Even if you don’t make pre-sales quickly, it doesn’t automatically mean you’re not in a profitable niche.

Just get started and constantly measure and test your website and social media channels to see how people engage with your offerings.

Need help finding your business niche? Our team of experts at Nfinity8 got you covered!

Talk to us here!

Category: Nfinity8 Blog /
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