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How The Blockchain Technology Can Help Your Business To Grow Up?

March 6, 2019 / / No comments
blockchain technology business Dubai

Blockchain will facilitate corporations to keep their Brand Presence and the Brand promise once it involves proving moral and legit sourcing of provides. The blockchain is an opensource technology as well as non-hackable technology in the current world. For Example, When your work with the legacy data transfer methods you will have the chances to get hacked/data changed on the time of data transfer. But when you work with the blockchain its not transferring the data in Normal way but it transfers the blockchain data as Hashes. Hashes are extremely secured by Specific blockchain Cryptography methods, which will produce the data. 

Blockchain will help companies by implementing their data transfers and their important data storage to the blockchain. By following, methods blockchain will help your company to grow with secured manner. Nfinity8 is a Blockchain Company Dubai who provides IT solutions using this technology.

Ensures  Authenticity

With the increasing competition, the exclusivity of things has reduced. Even well-liked things of massive brands and fashion homes within the luxury section area unit simply on the market at lower costs. This has become a serious concern for retailers as they’re ineffectual to trace their product. Incorporating blockchain technology within the retail sector can facilitate them track information right from the sourcing stage to client purchase and can assure originality/authenticity for his or her customers.

Improves Accuracy

Blockchain technology has the potential features to boost up its visibility within the business supply chain. With the implementation of blockchain technology, retailers will simply track the source data/information on their handling products. Blockchain can improve the transparency between retailers and customers and make sure that products are responsibly and ethically sourced with the originality and accuracy. Still curious how blockchain technology applications will facilitate your business? Get in-tuned with our specialists.

Transact Using Cryptocurrency

Ethereum Bitcoin Dubai

Blockchains are helping to develop the cryptocurrency. In the market, cryptocurrencies like bitcoin have made a big revolution for companies in all the sectors and especially in retail sectors. Cryptocurrency payments are helping companies to monitor the records by streamlining the returns and refunds processes digitally. The blockchain based cryptocurrencies reduce the risk of reselling the stolen goods in the market. Also, blockchain based cryptocurrencies create a better market space for retailers in order to keep the business running in cryptocurrency based technology to secure the transactions.

Blockchain Development in Dubai

Dubai is one of the leading and well-developed city in the world. On this day Dubai has everything in the digital world, it is selling digitally, working digitally. The same way companies in Dubai have already started to migrate their business from legacy data to blockchain based data. NFINITY8 in Dubai is working to develop the blockchain applications as well as cryptocurrencies like bitcoin, Ethereum. We are proud to say that we are the best blockchain development company in Dubai, UAE  and we are focusing on international clients to help them to run their business based on blockchain technology. So far we have developed more than 50 projects in blockchain in the government sector and private sectors. To know more, call us at 0426660888 or drop your query to [email protected]

Category: IT Architecture / Tags: ,

Why your business must have a website?

February 25, 2019 / / No comments
man using laptop

For many businesses, it is convenient to believe that a website is not very important for their business and they would still prefer to follow the conventional way of marketing. Especially small business owners might not always consider the idea of investing time and money for a website and would prefer to invest it in some other parts of the business. 

It is worthwhile to invest in a professional website unless you do not want to grow your business. A website is your online reputation where you can reflect your unique selling proposition in a market of homogenous competitors.  It brings you qualified traffic, makes your business reach a wider audience and gives you another marketing channel. If you are still not convinced about why your business must have a website, there are some more reasons:

Your Customers Are Online

The biggest advantage of having a website is to be where your customers are. There are more than 3.5 billion searches per day on Google. Tech-savvy customers of today prefer to research a business online before making any purchase decision. Consider hundreds of moments in a day when somebody in your area is online and looking for your exact service. If you do not have a website, they will go somewhere else.

Proves Legitimacy

You definitely don’t want people to wonder whether your business actually exists or not. A company that looks genuine on social media could be a scam in reality. A business without a website could look sceptical in comparison to a business website having contact information, address, customer support details and client reviews. On social media, customers can’t get a full view of your business as information is presented in a similar format for everyone but with a website, you can create your own identity and make your business stand apart.

It is the First Impression of Your Business

A website is a major part of the online presence of your business and has a critical role in business strategy and overall growth. The content of your website, design and appearance can greatly improve the credibility of your business leaving a positive image of your company in people’s mind. Every customer wants to do research and compare the prices before buying a product. Whether customers buy from you or not, they will visit your website for sure. You have control over how do you want your business information to be presented to the visitors and convince them that your company can meet their requirements. 

24/7 Availability

Does it sound good to turn your customers away as its time to close? There is no such closing restriction with a website. Your website is accessible around the clock and customers can easily access it for information as per their convenience, be it day or night. After a tired working day, people would prefer to come to your website rather than going to your shop simply because it’s more accessible. Just ensure that your website contains all the necessary information for the end user. 

More Affordable and Easier To Keep Up To Date 

It is better to utilize funds by investing in a website with a wider reach rather than investing in traditional advertising. There is a tremendous improvement in web development services these days. You can easily find a digital marketing agency which can help you have a dynamic business website designing and web applications which are very easy to modify at any point in time. You can add or change any text, upload images or modify parts to remove any outdated information. Making updates is easy, that it can be done even via phone.

So You Don’t lose any business

30% of the customers will not consider a business that does not have a website. Consumers expect businesses to have an online presence and a majority of them use websites to find businesses and interact with them. Without a website, you are missing the opportunity for customers to know about you, trust you and decide if they would like to take your services or products. Websites help in the conversion of existing referrals into buyers, as most consumers would still want to do their own research and compare you against your competitors. 

Your Competitors Already Have a Website

Consumers’ journey typically starts with research based on the recommendations from their friends or peers. When they know what they want, they will go online to see the various options available from different brands, compare the quality and prices. Without a website, they have a reason not to buy from you but a different brand. 

Conclusion: Every business must have a website

Your customers expect to see information about your company online. A professional website that contains basic information tailored to their needs and easy to find would be enough for them. A well-thought-out website can provide you with tremendous sales potential and can go a long way to support your marketing efforts. Don’t make the mistake of having a dull and boring website which customers do not find interesting or would not want to visit again.

If you are looking for a marketing agency in Dubai to make a cutting-edge, professional website for you, just go to our contact us page and drop your query. 

Hope you enjoyed reading. We would also like to know your website story. Do share your comments.

Category: Digital Marketing, Nfinity8 Blog /

What is BlockChain?

February 21, 2019 / / No comments
Blockchain development company

A mathematical structure for storing information in an exceedingly manner that’s nearly not possible to faux. It is used for every kind of valuable information. Nfinity8 is a Dubai based Block Chain Development Company.


Where did it come from?

“I’ve been running on a latest electronic money system that’s totally peer-to-peer, with no trusty third party.” These set of words of Satoshi Nakamoto, the mysterious creator of Bitcoin, during a message sent to a cryptography-focused list in October 2008. enclosed was a link to a nine-page study describing a technology that some area unit currently convinced can disrupt the financial set-up.

Nakamoto strip-mined the primary bitcoins in Gregorian calendar month 2009, and therewith, the cryptocurrency era was born. however whereas its origin is shadowy, the technology that created it doable, that we tend to currently decision blockchain, failed to arise out the blue. Nakamoto combined established cryptography tools with strategies derived from decades of technical analysis to modify a public network of participants WHO don’t essentially trust one another to agree, over and over, that a shared accounting ledger reflects the reality. This makes it just about not possible for somebody to pay identical bitcoin double, determination a retardant that had hindered previous makes an attempt to form digital money. And, crucially, it eliminates the requirement for a central authority to mediate the electronic exchange of the currency.

Bitcoin’s quality began to grow quickly in 2011, once a Gawker article exposed trade route, a Bitcoin-powered on-line drug marketplace. Imitators are known as “altcoins” began to emerge, typically victimization Bitcoin’s ASCII text file code. among 2 years, the full worth of bitcoins in circulation had passed $1 billion.

Soon, technologists completed that blockchains might be accustomed track different things besides cash. In 2013, 19-year-old Vitalik Buterin projected Ethereum, which might record not solely currency transactions however conjointly the standing of pc programs known as sensible contracts. Launched in 2015, Ethereum—and currently a number of competitors and imitators—promises to create doable a brand new generation of applications that look and desire today’s net apps however square measure supercharged by redistributed cryptocurrency networks rather than a company’s servers.


1. How blockchains do a transaction?

In Bitcoin, a single transaction is transferring of cryptocurrency from one person (John) to another person(Saddie). In Ethereum, which has an inbuilt programming technology(programming language) that which will be used to automatize data transactions, multiple methods available on that. John will send cryptocurrency to Saddie. Or somebody will produce the initial transaction that places a line of code, known as a sensible contract, on the blockchain. John and Saddie will transfer Digital Money to an account this program controls, to trigger it to run if some specific conditions encoded within the contract are mad. a sensible contract can even send transactions to the blockchain during which it’s embedded.


2. The peer-to-peer broadcasted transaction

Let’s say John needs to send some digital money to Saddie. To do so, John creates an online transaction on his laptop that has got to reference a past digital transaction on the blockchain within which he received enough funds, moreover as his digital private key to the funds and Saddie’s address. That group action is then sent resolute different computers, or “nodes,” within the network. The nodes can validate the digital transaction as long because it has followed the suitable rules. Then mining nodes (more on those in step 3) can settle for it, and it’ll become a part of a newer block.


3. The new block creation in a race

A set of nodes, referred to as miners, organize valid transactions into lists referred to as blocks. A block ongoing contains a listing of recent valid transactions and cryptographic regard to the previous block. In blockchain systems like Bitcoin and Ethereum, miners race to completing (fulfilling) new blocks, a method that needs resolution a labor-intensive mathematical puzzle, that is exclusive to every new block. the primary data miner to unravel the puzzle can earn some cryptocurrency as a gift. the mathematics puzzle involves arbitrarily shot at variety referred to as a digital nonce. The digital nonce is combined with the opposite information within the block to form an associate degree of encrypted digital fingerprint, referred to as a hash.


4. The new block completion

The hash should meet bound conditions; if it doesn’t, the data miner tries another random digital nonce and calculates the hash once more. It takes a colossal variety of tries to seek out a legitimate hash. This method deters hackers by creating it onerous to change the ledger. whereas some blockchain entities use different systems to secure their chains, this approach, known as proof of labor, is that the most totally battle-tested.


5. The new block insertion into the chain

This is the ultimate step in securing the ledger. once a mining node becomes the primary to unravel a brand new block’s crypto-puzzle, it sends the block to the remainder of the network for approval, earning digital tokens in reward. The digital Mining difficulty is encoded within the digital blockchain’s protocol; Bitcoin(Blockchain based digital money) and Ethereum(Blockchain based Digital money) are designed to form it more and more arduous to unravel a block over time. Since every block conjointly contains relevancy the previous one, the digital hash blocks are mathematically in chains along. change of state with an earlier block would need repetition the proof of labor for all the following blocks within the chain.

Category: IT Architecture /

How to Build a Successful Digital Marketing Campaign

January 9, 2019 / / No comments
Digital-Marketing-Campaign Dubai

Are you looking to turn up your marketing strategy and planning to have a digital marketing campaign but not sure how to start? Ideally, every business has a marketing plan which outlines the marketing efforts, objectives and strategies for the year. A campaign is a part of the marketing plan. Designing a successful digital marketing campaign needs an understanding of your overall marketing plan and objectives, followed by strong planning and the right execution to reach your goal.



Here are a few important steps that you can follow and keep you on track while building the digital marketing campaign!



Know Your Goal

Planning and defining marketing goals and objectives is the most important step that can lead to the success or the failure of a campaign. Focus on the main reason why you want to run a digital marketing campaign. What is your marketing goal and objectives? What strategies will you use to meet this goal? Your marketing goal could be to create awareness about a new service, to have more followers on Instagram, building your brand name on social media or get more leads from email marketing but it should be supported by an effective strategy and measurable objectives that will lead to the achievement of this goal.



Fix Your Objectives

Once goals are defined, you need to think about the strategy that will achieve these goals while considering all the aspects of a campaign – from budget and audience to digital marketing channels and timelines. The very first component or outcome of a campaign strategy is an objective – a measurable step that gives direction to your marketing efforts. Your objectives must be “SMART” – Specific, Measurable, Achievable, Relevant and Time-specific. Once the goals and objectives are well understood, the next step is to choose effective KPIs (Key performance indicators) that precisely defines the criteria for the success of your campaigns. Measuring KPIs helps in determining if your campaign is going in the right direction and giving the desired results or you need to change your strategy.



Define the Target Market

Your work will be easy if you already have analytics to run and check who is just visiting your website and who is actually buying your products. If you are new, you need to do some research. Try to find a niche market that your competitors might have missed. The success of a marketing campaign depends on a well-defined audience who is more likely to benefit from your services or products. There are some other elements that you should consider – geographic, psychographic or demographic (gender, age, city, lifestyles etc.).



Select the Right Channels

There are several online marketing tools available and you might want to deliver your message across all of them. More is not always better here. What is best for your campaign will largely depend on the nature of your business, goals and the kind of customers you want to target. If you want to create more brand awareness, you can go for channels that promote visual content like Facebook, Instagram, Pinterest or YouTube. If the purpose of your campaign is to generate leads or sales, you can use SEO, Pay-Per-Click, Email marketing or display advertising. You might want to evaluate results and measure ROI to understand which marketing channels are giving the best results.



Fix Budget

Now when you have selected the marketing channels you wish to promote your campaign on, it is important to assess your budget as well. Be realistic about how much money can you spend rather than feeling overwhelmed and investing in resources or channels that are not bringing the best results. An assessment of the most cost-effective digital channels that brought you quality leads can help you segregate portions of the budget or decide which channels would you like to invest more.

Use Videos

A video is the best way to engage your audience and is an absolute must for the success of your digital marketing campaign. If you are not convinced, have a look at The State of Video Marketing in 2018. Incorporating a quality video to your marketing strategy with a call to action for viewers can contribute greatly to increase engagement, social shares and comments, thus higher return on investment.



Measure Results

Go back to your marketing objectives and measure the performance of your digital marketing campaign against the KPIs to determine if the campaign was successful or not. Suppose your marketing goal was to improve sales by 15% however there is an improvement of 4% only. You can make a decision to either repeat the same campaign or tweaking the strategy. Gather sufficient data for substantial analytics before making any decision. Not every data is actionable.



Wrap Up

While including the above steps in your campaign planning do not give an assurance of success but would lead to more probability of having a better ROI out of your campaign. Hope you find this information useful to get started with your marketing strategy and plan.



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Category: Digital Marketing, Nfinity8 Blog / Tags:

Online Reputation Management: Why is it important?

December 22, 2018 / / No comments
online reputation management

Online Reputation Management (ORM) is the process of monitoring and addressing a brand on the SearchEngine Result Page (online media and Web content). Perception of a person or company is based on their presence on the internet, such as websites, blogs, forums, and even social media. Everyone is under constant scrutiny and are open to all and any comments all around the world.

Online media that can be monitored include:

  • Traditional or mainstream websites
  • Social Networks
  • Consumer Review Websites
  • Sites which allow reviews of individuals
  • Collaborative sites such as Wikis
  • Article submission directories
  • Bookmarking sites
  • Collaborative research sites
  • User-generated content
  • Blogs, communities & discussion forums

Why is it important?

1.  Niche Market Product Management – Better targeting can be done for products and services that cater to niche markets which helps in quicker and better enhancement of the product or service offered

2.  Real-time Feedback – “You know what theysay when they say it”. An impression reaches us the moment it is posted. This helps in better market research with the minimum resources, saves time and also initiates a better and more efficient customer service procedure.

Real time feedback

3.  Customer Trust – We provide them with a platform that doesn’t editor censor their opinion. All responses to their negative and positive comments help to educate them about the company strategy on the topic and also give reassurance that it has not fallen on deaf ears.

4.  Online Endorsements – maximized engagements lead to endorsements from different websites which generate website traffic which initiates or enhances lead generation.

5.  Constant Reminder – Of course your name will be mentioned all the time you are seen online and that acts as better and more cost effective way of advertising.

Brand names are likely to parasite on customer reviews. And a ruffed customer can leave a scathing impression which could be hard to dissolve. Good content helps to get more traffic online. Everyone is looking for more viable information on the web. Strategists who succeed in the same helps to build a promising reputation online.

Category: Nfinity8 Blog / Tags: , ,

Elements of Successful Email Marketing Strategy

October 22, 2018 / / No comments
successful email marketing strategy infographics

Has your business explored email marketing strategy for promotions or you believe, ‘who reads marketing emails’ as they reside in the junk folder only?

In this day and age, there is one ubiquitous thing about emails – they are sent and read everywhere! According to Google Statistics show nearly 4.1 billion active accounts worldwide in 2014 which is expected to increase to almost 5.6 billion towards the end of the decade. Technology has enabled users to have instant access to their email accounts to send and receive emails. For a business, e-mail is still the most preferred way of communication and very cost effective for marketing purpose.

If you could not make email marketing work for your business and it only cost your money and time, there could be several reasons for it. A marketing email has very few seconds to capture the attention of the reader, make sure you do the necessary homework and design a perfect e-mail message with a catchy subject line and an attractive design that actually gets opened by your audience and produce results for you.

Next time when you plan an email marketing strategy for your business, do consider below 4 key elements:

Target Audience

Think about your business and devote time to identify your target audience who are most likely to buy from you. You may use demographic information to refine potential users who will be interested in your services. Your campaign can’t be successful if your e-mails have not reached the right audience. Contemplate about every message that you will convey to the audience in your email, what will be the objective of your email, how is it going to show them an added value and entice them to buy.

Frequency

Setting the right frequency of marketing emails can have a significant impact on how users perceive your messages. Sending too many emails does not ensure engagement and conversion rather it may lead to people unsubscribing from your messages. Likewise, not sending adequate emails could lead to missed opportunities especially when customer engagement is improving and then suddenly you disappear. You can ask for audience preferences, how often they would like to receive a newsletter or updates from you. Having a close watch on the metrics can help you know the optimum frequency that is working for your business.

Content

You have a few seconds to grab the attention of a reader. It is beneficial to have more images than text as viewers do not want to read much. Super quality content backed with an attractive image will be primarily responsible to make viewers like your email and take some action on it. Paying attention to small but important details like the length of the content, readable fonts, highlighting keywords to make it visually interesting and headlines to help the readers understand what exactly the content is about and highlighting any sections which are most relevant for them can go a long way with providing a good user experience.

Mobile Optimized

Optimizing your marketing email for mobile devices is very important and if you still believe that mobiles and emails are two separate marketing channels, have a look at the mobile statistics overview. It is clear that an increase in the number of mobile users, accounts for more email opens on mobiles. Emails which are not displayed properly on mobile are very likely to be deleted and the viewers can even unsubscribe from brand’s promotional emails. Your efforts to grow the list of subscribers, designing a template with excellent content will go in vain if the mail is not displayed well on their smartphones. So if you have been ignoring the need for optimization, start preparing to give your viewers a better experience next time!

email devices

Emails are not going to get replaced and Email marketing is still an effective way of generating leads and delivering higher ROI than other marketing tools. It’s worth investing time in email marketing strategy. Just ensure that your email is personalized and relevant for the viewer and the subject line is not too long. Select a font in which your business message can be best conveyed to have a positive impact on the readers. So get started and provide your users with an email they will enjoy reading!

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Category: Email Marketing /

Trend of Social Media Stories

July 23, 2018 / / No comments
Social-MediaStories

Social media is continuously evolving at a rapid pace. There is not just a single but many new social media features which catch the interest of users past year. Ephemeral content is one of the latest trends which made a big wave in 2017 and it continues to be a popular trend in 2018. Ephemeral content is the content which is short-lived and stays for a while or let’s just say for 24 hours (as in many social media platforms) before it disappears. Their temporary nature creates a sense of imperativeness or FOMO (fear of missing out) for users to check them out before they disappear.

 

Snapchat started the concept of ephemeral content. Instagram soon followed and launched Stories in August 2016 to compete with the Snapchat. In Stories, you can add photos and video with filters, stickers, hashtags, and text. You can also tag Instagram users or even create simple polls to ask questions and collect valuable data on your audience.

 

Instagram Stories is the top trend in social media in 2018 due to the high engagement numbers it produces. For example “According to Statista, the app had 400 million daily active Stories users worldwide, up from 300 million global DAU in October 2017.” Facebook, YouTube, and WhatsApp have also joined the fray of this trend. With the growing popularity of Stories and its potential in providing high engagement rate, it will be impossible for marketers to ignore it. It’s time to start thinking about stories as a key part of your social marketing strategy.

 

Instagram Stories users stats

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Category: Nfinity8 Blog /

6 Factor an SEO Agency can help your Business

June 11, 2018 / / No comments
SEO-Process Infographics

How can SEO Agency help grow your business? Will SEO be beneficial for your business and do you need to look for an SEO Agent or not?

When users search the internet or searches on Google, websites with a related keyword are ranked and they are presented to the users in the manner of their required search. Their rank is governed by a term known as SEO or Search Engine Optimization.

Search engine optimazation

The prime reason for a Search Engine is to rank related content is to make sure that traffic is diverted to right websites and a user has access to the information they are searching for. For this process Search Engines (Google) already has keywords for the user’s search to give exactly what was searched for.
So this is a clear implication that strategies are needed to assist you to attain high ranks in Google search results and boost your business revenue. SEO is not just about making websites search engine friendly but for making your website better for users too.

Benefits of SEO and how SEO agency help grows your business:

1. Internet Penetration

Google searches are a very important part of people’s daily activities. Almost all of the people’s decisions start with the Google searches.

An SEO agent can assist with getting the best possible results for both advertiser and the consumer. It’s all about the right information in the least possible time spent searching.

2. Better leads with a high conversion rate

Search Engines like Google are created to divert the specific search to the right websites.

A proper SEO strategy and practice will filter the search to your website.

3. SEO receives more visits than paid searches

Many users look for more organic results and these figures are higher than the paid searches.

Yes, SEO gets more clicks than paid search results. SEO takes websites to the top, therefore, assurance that the SEO Agent you choose has the ability to pick right keywords.

4. Cut through the competition

Larger companies have larger budgets and it’s not feasible for small or mid-sized companies to compete with large organizations.

In this case, SEO is the tool that smaller companies opt for to make sure that their name gets featured on the first page of search results. High statistics show that users click on the first page of search results.

5. Smart Investment

Opting for an SEO Agency is a smart investment that can be made to yield results for years to come. Your customer base will keep increasing without making cold calls, sales visits or any other form of advertisement.

6. SEO can be outsourced

Outsourcing to an SEO Agency who will work 24/7 with SEO, all year long. The concepts, strategies and the latest algorithms are implemented for your business needs. Dedicated teams work on each element in a coordinated manner to ensure maximum exposure to your target market.

SEO is a continuous, improving, changing process that needs regular tweaks, reviews, and strategies to keep it moving in the right direction so as to make sure you gain the results you want to achieve.

Do you need help with your SEO strategy? SIGN UP HERE

Category: Nfinity8 Blog /

The Future of Instagram Marketing in UAE

May 19, 2018 / / No comments
future-of-instagram-in-uae

Instagram Marketing in UAE is more competitive than in other parts of the “MENA” region, this is because UAE is rich in digital marketing opportunities.

Instagram Marketing is becoming more popular in growing brand awareness. Not only has millions of users, but it has also a high engagement rate for branded content.

Instagram’s user base in the UAE is growing faster than most countries. It has risen by 60 percent from last year as against a worldwide increase of 40 percent.”

uae social media stats
Source: globalmediainsight

As of January 2017, Instagram users in the Arab countries reaches 7.1 million where 17% of the users are from UAE.

active instagram users in arab words
Image: stepfeed

Local business became, even more, engage on Instagram especially when the Arabic language became available on Instagram early last year, this gives an opportunity for businesses to connect with the Arabic-speaking consumer. As Khaleejtimes say 50 percent of the community follow a brand when they hear in a local language.

What will be the prospective market?

The National reported, 78% of Emiratis use Instagram. This is good news for businesses in UAE as it will expand opportunity to reach new potential customers.

In addition, the balance of the population in UAE is made up of migrant workers, foreign expatriates, and short or long-term immigrants from other MENA nations.

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Category: Nfinity8 Blog /

Social Media Marketing as a Customer Engagement Tool

May 6, 2018 / / No comments
social media marketing in uae

Image by: pixabay

 

Social Media Marketing can play a crucial role in improving customer engagement.

 

Hope you enjoyed reading our blog on Top Ways to Use Social Media Marketing for Your Business. Social media is an integral part of the marketing strategy for any business and its sole purpose is not just to drive sales and generate leads but more to build a stronger relationship with the customers as well.  It paves the way for a business to share and strengthen the bond with its audience and understand them better.

 

On 11th January, Mark Zuckerberg announced that Facebook would be changing its news feed algorithm to prioritize content from “friends, family, and groups.” As he says there will be less public content like posts from businesses, brands and media and businesses will have to work harder than ever to gain their customer’s attention on the platform. It is evident for businesses to post content that will encourage meaningful interactions between people.” We are yet to see the results of new algorithm however it is going to challenge businesses more than ever before to come up with content that really focuses on providing great user experience, is more relevant to the users and triggers them to respond to it rather than just getting likes from the audience.

 

Now there is a stronger need for businesses to emphasize more on customer engagement and establish more trust with existing or potential customers. Companies which will be able to think differently to utilize the power of social media for building meaningful engagement with the customers will not only succeed but thrive. A fully engaged customer will always remain loyal and emotionally attached to their favourite business brands and will never opt for any alternatives. It is proven that level of customer engagement can be directly linked to crucial business results.

 

Now the question comes; what type of content will lead to more engagement! There is a plethora of content that gets generated and put on the social media every day. There is no limit to the amount and the kind of content that can be produced. There can’t be one single strategy that will give results for every business. There are content writing strategies that can help acquire more organic traffic but there are certain fundamentals of creating engaging content.

 

content marketing strategy

 

1. Quality and relevance

You need to know who your customers are! With your goals and target audiences in mind, try to find out what can you offer them or what they would like to hear from you. Think about content that will generate a response from viewers and give them reasons to return to your page. It is easy to create just any content; more effort and time is required for creating a good quality content which is relevant to the users as they are following your page for a reason.

 

2. Your content must be original

Originality confirms uniqueness in your content. What will set apart your view or creation from the content present on other websites on similar topics is originality. Of course, it is not at all easy to come up with new ideas for every piece of content however you can make efforts to present an already existing information or thought from your standpoint and Google will just love you for it! Content need not necessarily be a blog or article; an image, infographic or video is also a content. To preserve individuality don’t stick to creating just one type of content.

 

3. More visual content

The human brain processes images faster than text, this is the reason your audience will always prefer and find easier to engage with a visual content rather than plain text. Select from multiple creative options like sharing a simple image, infographics, GIFs, videos or any graphics tutorial giving information about your product or services. What makes visuals indispensable part of every content strategy is that they are always less time-consuming, are more enjoyable therefore easy to remember. They stimulate a prompt and stronger reaction so more likely to get shared!

 

Visual content strategy

4. Engagement must be two-way!

Think if your content is giving a chance to your audience to share their opinions and feelings. You are creating content for them but if your company is doing all the talking; narrates your business products, viewers will soon start to lose interest as they are not getting any chance to converse. If your content is only meant for reading or viewing and is not provoking users to take any actions, you will never to come to understand your audience, their likes or dislikes, do they feel your content is useful or not! Think of some ideas how you can turn a tedious post into an interactive one.

 

Be there to connect with your customers, engage in conversations and enhance your relationship with them! Please do share your ideas to optimize social media for customer engagement!

 

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Category: Nfinity8 Blog /
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