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Libra new Facebook currency, the new future or the new brank?!!

June 20, 2019 / / No comments
Libra Currency

Last Tuesday Facebook has come up with another big announcement which is its new Facebook currency “Libra”. You probably have heard the name already or seen it on your newsfeeds by now. But what is “Libra” currency? How we can benefit from it? Is it for everyone and safe to use or not?

The reason for this blog is to highlight some of these answers and pop up more questions about the new hit.

Now enough with the small talk and let’s get into the main topic.

What’s “Libra”?!

Libra is the new digital Facebook currency, it is designed in a way to be secure for financial transactions and everyone will be able to use it maybe by the beginning of 2020.

Since the Facebook currency is a digital one, it won’t have any physical shape like national currencies meaning you can’t carry it in your pocket, but definitely, you will be able to carry it on your phone instead. “Libra” will be run by a computer network instead of banks or institutions and the actual standards for the currency will be managed by a nonprofit association in Switzerland called the Libra Association.

“Libra” is built on a blockchain which we have covered before in our blog, we recommend you to have a quick look at it for a refresh. The idea of electronic currency isn’t new at all, actually, it has been there for a long time and we mean long before 2009 when the “Bitcoin” came to life.

Some would say that it is similar to “Bitcoin”, but what makes “Libra” different than “Bitcoin” is that Facebook has developed it based on real assists which make it a stable coin and less volatility. But no one knows how much of equivalent asset “Libra” will be!

New Facebook currency - “Libra” association

“Libra” association includes 28 powerful companies like for example Paypal, Mastercard, Visa, Uber, Vodafone, Thrive Capital and Spotify. All the companies will contribute and run a part of the currency network. Facebook is hoping this will grow to 100 companies by the time of launching the new currency in the first half of 2020. The founding members of the “Libra” association will earn invest in the money users cash that is held in reverse to keep the value of “Libra” stable.

What a minute, won’t that create a conflict of interest?! We think it will. In fact, we think that this will be one of the challenges that the new currency might face.

Now that we have covered what is “Libra”, how actually the currency will run?

“Libra” the Facebook currency will be run by Calibra which is a subsidiary company of Facebook and it will be the one who handles all the crypto dealings & protects users’ privacy. It will offer its digital wallet called “Calibra Wallet” which can be connected to other applications such as Facebook Messenger and WhatsApp aside from its own standalone application.

New Facebook currency - Calibra Wallet

Of course to be able to use the app and start with your payments your name and identity will have to be there, but you won’t have to add them each time you make any payment; however, it will be public. Regardless of the fact that Calibra is a subsidiary of Facebook, Calibra will keep all your financial data away from Facebook.

Each time you cash a dollar, for example, the money will go to a big bank called the Libra reserve which creates and send your Libra tokens. The reserve isn’t just made of US dollar currency, it is made of a collection of the most stable currencies in the world, to remain the value of the “Libra” even with the changes that any of these currencies may face.

A question might pop up to your mind now, will I need a Facebook account to be able to use “Calibra Wallet”? Calibra has stated that no you won’t, the wallet is there for everyone to use 

How we can benefit from “Libra”?

With the new currency, they say your life will be easier. You will be able to buy things or send money to people with nearly no benefits at all since you won’t have to pay for any bank or transaction fees any more adding to that the transfer will happen in no time not in three to four working days. And in the future, they are hoping that you can cash out your “Libra” currency into actual banknotes whether in your bank account or handed to you from the nearest local store.

It is not just intended for Facebook, but you can use it as well offline meaning that you can buy your favorite food or coffee with your “Libra” balance. You can even get offers, discounts, and rewards when using “Libra” currency.

Is “Libra” secure or not?

Now, do you remember the big buzz that happened around Facebook privacy violations a while back? Sure this has must get you wondering about your data privacy since “Libra” is developed by Facebook after all, right? We know we did, but if you are worried about your data privacy like us, Calibra has announced that it won’t share any customers’ data with Facebook without users’ agreements which means that the application won’t use your financial data to target you with specific ads on your newsfeed or sell your info to marketers.

What about the challenges?

Just like any new thing, the new currency has some challenges to pass. We all know that governments always try to control the money supply for economic and political reasons and we think this is better for everyone since such openness isn’t always good, now if “Libra” started to become more real currency than just a digital one, will it still be run by Facebook or government will take over?

Another challenge “Libra” might face is organizing the payments; payments and transfers require a lot of security regulations, are Facebook and Calibra able to handle such regulations. What will happen if some of the users were able to crack the system and steal the users’ balance?

Also what if users decided that they don’t want to use “Libra” anymore, can they sell it? If yes, then to whom they can sell it. If not, then what can they do it?! And since Facebook didn’t announce the actual equivalent asset of “Libra” how will users be able to sell it, in fact, how will they be sure that what they are getting for the “Libra” exchange is actually what it is really cost?!

Now that you have a good idea about “Libra” the new Facebook currency, do you think it will really work and succeed or it is just another one of those Facebook announcements that we heard about them once and didn’t hear about them again – We don’t actually remember them to give an example, but we are sure there were a few!

So tell us what do you think about this big change? Will you be comfortable using the new currency or not?! Share with us your thoughts.

Category: News /

The New Facebook Videos New Ranking System

June 10, 2019 / / No comments
Facebook Videos New Ranking System

As per a recent announcement from Facebook, there are new changes in the algorithms that will affect video ranking on Facebook, it is to help the talented video creators and the media companies who are working hard to publish the original content and producing videos with longer average watch time and more repeated views to get more audience and have a profitable video business on Facebook. Pages with re-purposed or unoriginal video content are going to be penalized with limited distribution and monetization. The updates of Facebook videos new ranking system will start rolling out over the next few months.

In this post, we will talk about the prime 3 Factors that will impact the video ranking on Facebook. There are other multiple factors that affect video distribution, however, these 3 will have the greatest influence.

Loyalty and Intent:

The focus will be more on the video content that can keep the audience engaged over time and keep them coming back for more. It means videos that the user seeks out via search or return to will be prioritized.

Video and Viewing Duration:

Facebook also said that videos that capture viewers’ attention for at least 1 minute will be given more weight or that can keep users engaged for a longer period, especially 3 minutes long videos.

The Originality of the Content:

Facebook will limit distribution of any repurposed content from other sources or unoriginal content with limited value – also demoting video content from pages with sharing schemes. Examples of unoriginal content:

  • When your page has no role in creating or editing that content.
  • A content which is minimally edited, without meaningfully altering its source
  • Compiling third party videos
  • Content that was actually uploaded somewhere else and your page had no role in the creation

There are several other factors that affect video distribution on Facebook, but these new algorithms will benefit video distribution for content creators that are creating original content for people. It is important to value original content and improve its ranking to reach more people.

Read more to know what Facebook has to tell you about the four most important signals to focus on videos that thrive on Facebook and the ways to increase the effectiveness of monetization for videos.

Are you looking for a Facebook marketing strategy for your business, contact Nfinity8 now!

Category: Digital Marketing, News, Nfinity8 Blog, Social Media /

SEO Best Practices to Drive Organic Traffic

May 22, 2019 / / No comments
Best SEO Solution in Dubai


Creating your website using SEO best practices is very important as it helps you get valuable traffic. SEO does not involve any single task or a single strategy. For effective search engine optimization, a combination of SEO best practices must be followed that will definitely help in ranking your website.

As an expert SEO company in Dubai, we would like to share 6 SEO best practices that you can implement in your website. Let’s get started. 


Dwell Time Is an Important Factor in SEO

Dwell time refers to the total length of time spent by users at a webpage when they click a link on a SERP page. No matter how much effort you put in creating the content of your website, dwell time can tell if your content is good enough to capture the interest of the user. It is a very important factor for search engines to determine the level of searcher satisfaction, and evaluate if the page is satisfying user needs.

Websites with higher dwell time will be ranked on top by Google. Make sure that your website looks beautiful with clutter free and readable content. Use high-quality images which are well optimized as it will affect the page speed as well. Adding videos will give a more interactive experience to the users. When users spend longer time on your site, it lowers bounce rates as well.


The Mobile Version of Your Website Should be Prioritized for Indexing

Hope you are aware that Google predominantly uses the mobile version of your content for indexing and ranking first rather than desktop version site. The reason for mobile first indexing is simple, as users access Google more via a mobile device now. You may not have to do anything if your desktop and mobile versions are identical however if you have separate content for mobile and desktop, some of the best practices where you must focus are:

Content – In case the content on the mobile site is less than the desktop site, update it. Mobile version of the site must contain the same high-quality and valuable content as is present on your desktop site.

Structured Data – Make sure that the data is structured on both the versions.

Metadata – Both the versions must have metadata. You might include shorter versions of titles and meta descriptions for mobile-optimized content, however, ensure to capture the equivalent information and all relevant keywords.


Focus Equally on Local SEO Optimization

Do you know that nearly half of the Google searches done for your business are local? With Local SEO you can optimize your online presence so you attract more traffic from relevant local searches which are not limited to Google only but other relevant search engines as well. The latest trend of search is – users want to know about the best products and services available near them. Your business website must be well optimized for traditional and potential keyword searches so it can show up exactly when a local user is looking for similar products and services.  

Learn more about why local SEO is important and tactics that will help you improve your Local SEO. 


Try Featured Snippets to Gain More Traffic

Featured snippets – text boxes that appear with an answer to your query in a very convenient and easy way to read are becoming more and more popular to boost conversions and drive traffic to a website. Many of us also refer to them as “answer boxes” simply because answers to our queries are given inside a box. However, the featured snippet term is more appropriate when there is a URL present in the box giving chances of higher click-through rate.

SEO best practices - Featured Snippets

The position that content is given in a featured snippet in terms as ‘position zero’ and Google can pull the answer from a content already ranking on page 1 or even from lower ranking SERPs. Any content can earn the position Zero provided you make your content ‘snippable’ with good keyword research and identify search queries which are top performing. Optimize your content once you have this information and include those keywords and topics which most of the queries are related to. 

Want to know how to optimize your website for Google featured snippets? – Contact Us.


User Experience Plays a Key Role in SEO

Well, there is an important link between user experience and SEO. When search engines like Google look for the best results for your search queries, they not only consider the keywords or search phrases if they are mentioned on your website but the page layout of your website and navigational elements as well making it important for you to optimize the website for both SEO and user experience.

For the better user experience and SEO, structuring your website is very important.

  • Plan out the structure of your website. Make it
    logically with main categories on top and then the subcategories to follow.
    Make a simple hierarchy and not complicated.
  • Focus on a structured page layout that provides
    users with a clear view of the organization of content and easily guides them
    on the actions they wish to take.  
  • Make your website easily accessible. Easy navigation
    with search bars and popular content highlighted for quick access.
  • Keep on reviewing your website on a daily basis,
    if required do the necessary alterations to remove any outdated content or
    designs. Identify your zombie pages, that are providing no real value to your
    traffic.

Great user experience is the key and a great website structure positively impacts the user experience. Don’t overlook the importance of a user-friendly website, as it helps in getting the best results in search engine results listings and rankings.


Keep Your URLs Short and Simple

Web addresses or URLs show up in several places for the user as a reference of your website pages, simple yet descriptive URLs immediately gives an understanding of the page, it allows users to predict the content without actually visiting the page. An Example,  https://nfinity8.com/web-design-and-development-page/ .

URLs help in describing a page to search engines, they should be well structured and accurate to help your website rank higher. Keep short URLs with relevant keywords as it is more convenient to share in emails or messages. It is also important not to use too many keywords but optimize one web page around one keyword only. Overuse of keywords is easily recognized by search engines and your website could be penalized for such actions. To separate multiple words, use hyphens (-) instead of underscore (_).  These tips will help you have more SEO-friendly URLs.


We hope that you found these SEO best practices easy to understand and follow. Though we try to remembers all SEO best practices, but the implementation could be challenging. NFINITY8 is an SEO agency in Dubai having a team of SEO experts who are dedicated to improving your online visibility. We are a digital marketing agency in Dubai offering online marketing solutions to businesses.

We would be happy to give you a FREE consultation on SEO or any other marketing solution that you want us to choose for your business.

Call us on 042660888 or write us at [email protected]

Category: Nfinity8 Blog, Search Engine Optimization /

Social Media or SEO – What would you choose?

April 8, 2019 / / No comments
seo expert dubai

Social media and SEO, both are inbound channels yet very different from each other. Search Engine Optimisation is all about receiving traffic through search engine rankings while social media is more about building relationships, connecting with the audience and getting traffic through social media channels. The efforts and outcome in both are very different from each other. Many times, a company might decide to hire a social media agency to grow their social media audience without considering the power of SEO or the company might decide to work on ranking the website while completely ignoring the power of social media.

If you are finding it difficult to make a choice, let’s go through a quick comparison between both the strategies.  

Intent & the Mindset of the Audience

There is a difference in the intent of the audience of social media and the audience of a search engine. SEO audience has a specific purpose or a need to go to a search engine and look for information that they want to know. They are more likely to buy your product or service, but unlike social media audience, there is a minimal chance that they will share this information with others. Your business knows what this audience is thinking but you are not sure about who these people are. In social media marketing, you can easily target the audience as you know who these people are, but you don’t know what they are thinking. They were just browsing when they saw you, they do not have a strong intent to buy but they are more likely to share the information.

Type of Content

Content is the key in both social media marketing and SEO. Posts for social media marketing like Facebook, Instagram or YouTube will be smaller in length as compared to research-based content used for search engine optimization. One of the main objectives of social media is to bring customer engagement so the content will be less technical and capable of evoking emotions such as happiness, anger or any surprise. For search engines, long form of content works better or detailed instructional posts that answer queries. So search engines and social media depend on different types of content and at the same time, they can depend on each other as well. Eg. An infographic on social media linking to a detailed post is a key to drive traffic to your website and optimizing it for SEO.

Reach and Success Limit

Designing a strategy and achieving goals in social media marketing is not as straight forward as it is for SEO. For search optimization, a business will pick the relevant keywords and starts on getting top ranking. Thought it is not an easy process, but the path is clear. But with social media, a business will use a different strategy for each campaign, will try different platforms and innovative ways to engage the audience.

SEO is primarily based on the information search and social media is for engagement. With SEO, traffic coming to your website will not exceed the number of searches done for that phrase that particular day. But, with social media, there is no limit to the number of audiences your page can get. A content that goes viral can quickly spread the information in a very short span of time.

Required Efforts

There is a difference in the kind of efforts and the amount of effort required in social media marketing and SEO. For social media, you need a proper plan, great content, consistency in posting the content, apps and monitoring tools to schedule calendars, posts them and track the performance. Since the life of a social media post is short, it is important to be consistent and responsive. With the useful tools, though it is easy to manage the social media however it still needs more efforts. SEO is a slow process and it might take a long time to rank your website. SEO involves its own kind of efforts but unlike social media, the consistent stress of managing audience, brand and services is not there.

SEO if done in the right way, could involve fewer efforts and may return more conversions. Social media may involve more time and efforts but the opportunity it gives to connect with your customers and its contribution to creating brand awareness is immense.

NFINITY8 is a digital marketing company and SEO consultation agency in Dubai. We provide search engine optimization consultation services whether you are seeking help to resolve a particular issue in your website or you want a dedicated service for long-term. There is no overnight success in any kind of marketing, NFINITY8 being an SEO expert in Dubai, helps businesses to keep their websites up to date with the SEO trends. We do a full SEO audit of the website and then create a plan, unique for every business.

We also offer advanced social media solutions to increase your brand recognition and improve your social media presence. Some of our key services are:

•    PPC
•    YouTube Marketing
•    Facebook Marketing
•    Instagram Marketing
•    Google AdWords

Want to know more about these services? You can call us on 042660888 or mail us at [email protected].

Category: Digital Marketing, Nfinity8 Blog, Search Engine Optimization, Social Media /

Benefits of Newspaper Advertising

March 21, 2019 / / No comments
Cooling glass on Newspaper

With digital marketing technology, there is a big change in how the information is delivered and consumed. This also brings a constant challenge for the advertisers how they should best reach and engage their customers. It might be surprising to learn that in this digital age businesses still select newspaper advertising from a variety of other options as it provides a number of significant benefits as compared to other Digital marketing services like SEO, Social media marketing, Email Marketing, instagram marketing and SMS Marketing. Let’s talk about a few of them.

Wider Reach
 Newspaper insert is a separate advertisement put in the newspaper. It could be any promotional offer, useful information, announcements of an upcoming sale, event information or any product launch. In this digital age with digital media consumption higher than ever, newspapers still remains an influential medium reaching millions of people on a daily basis. With newspaper advertising, you can reach out to specific demographics which are difficult to target with other mediums.

Customer’s Trust
 An advertisement printed in the newspaper will be most trusted by the reader. Despite extensive use of digital media, readers under the age of 35 trust advertisements in newspapers. Avid readers or savvy shoppers tend to scrutinize their favorite sections and pages not to miss on any such information updates or good offers. Such advertisement inserts greatly help in driving consumers to take the required action.

More Engaging
 For the newspaper audiences, this media proves more engaging as there are very few distractions for the reader as compared to watching advertisements on other mediums for the simple reason that readers will go this medium when they have time for themselves unlike scrolling through their social media accounts whilst they are already be engaged in some other activity. Eg. Checking messages while watching television.

More affordable
 As compared to other media like radio, television or direct mail advertising, newspaper advertisements typically cost less per thousand readers. The staff members of the newspaper company work directly with advertisers for ads creation with no extra costs. The ads can be customized as per the budget. Less budget means fewer digital or printed advertisements included in a circulation, which is a significant benefit as your business will have less competition for customers and ad space than other mediums. Any increased frequency and ad coverage can get you discounts.

Quality Customers
 Newspaper readers generally come from a background of higher education, upper income and managerial occupational and even include influencers who have an impact on other people as well. So your advertisement is not only just reach the reader but other people around him who will also benefit from your advertisement. Your best prospects are already newsreaders!    

While it’s true that with technology advertising mediums are continuing to expand, newspaper advertising is still seen as the most flexible, trusted and affordable medium for reaching out to customers provided the advertisements are properly planned. If you are also looking for newspaper advertisements for your business and would like to speak to somebody to know more about it, contact us now.

Category: Digital Marketing, News, Nfinity8 Blog /

How The Blockchain Technology Can Help Your Business To Grow Up?

March 6, 2019 / / No comments
blockchain technology business Dubai

Blockchain will facilitate corporations to keep their Brand Presence and the Brand promise once it involves proving moral and legit sourcing of provides. The blockchain is an opensource technology as well as non-hackable technology in the current world. For Example, When your work with the legacy data transfer methods you will have the chances to get hacked/data changed on the time of data transfer. But when you work with the blockchain its not transferring the data in Normal way but it transfers the blockchain data as Hashes. Hashes are extremely secured by Specific blockchain Cryptography methods, which will produce the data. 

Blockchain will help companies by implementing their data transfers and their important data storage to the blockchain. By following, methods blockchain will help your company to grow with secured manner. Nfinity8 is a Blockchain Company Dubai who provides IT solutions using this technology.

Ensures  Authenticity

With the increasing competition, the exclusivity of things has reduced. Even well-liked things of massive brands and fashion homes within the luxury section area unit simply on the market at lower costs. This has become a serious concern for retailers as they’re ineffectual to trace their product. Incorporating blockchain technology within the retail sector can facilitate them track information right from the sourcing stage to client purchase and can assure originality/authenticity for his or her customers.

Improves Accuracy

Blockchain technology has the potential features to boost up its visibility within the business supply chain. With the implementation of blockchain technology, retailers will simply track the source data/information on their handling products. Blockchain can improve the transparency between retailers and customers and make sure that products are responsibly and ethically sourced with the originality and accuracy. Still curious how blockchain technology applications will facilitate your business? Get in-tuned with our specialists.

Transact Using Cryptocurrency

Ethereum Bitcoin Dubai

Blockchains are helping to develop the cryptocurrency. In the market, cryptocurrencies like bitcoin have made a big revolution for companies in all the sectors and especially in retail sectors. Cryptocurrency payments are helping companies to monitor the records by streamlining the returns and refunds processes digitally. The blockchain based cryptocurrencies reduce the risk of reselling the stolen goods in the market. Also, blockchain based cryptocurrencies create a better market space for retailers in order to keep the business running in cryptocurrency based technology to secure the transactions.

Blockchain Development in Dubai

Dubai is one of the leading and well-developed city in the world. On this day Dubai has everything in the digital world, it is selling digitally, working digitally. The same way companies in Dubai have already started to migrate their business from legacy data to blockchain based data. NFINITY8 in Dubai is working to develop the blockchain applications as well as cryptocurrencies like bitcoin, Ethereum. We are proud to say that we are the best blockchain development company in Dubai, UAE  and we are focusing on international clients to help them to run their business based on blockchain technology. So far we have developed more than 50 projects in blockchain in the government sector and private sectors. To know more, call us at 0426660888 or drop your query to [email protected]

Category: IT Architecture / Tags: ,

Why your business must have a website?

February 25, 2019 / / No comments
man using laptop

For many businesses, it is convenient to believe that a website is not very important for their business and they would still prefer to follow the conventional way of marketing. Especially small business owners might not always consider the idea of investing time and money for a website and would prefer to invest it in some other parts of the business. 

It is worthwhile to invest in a professional website unless you do not want to grow your business. A website is your online reputation where you can reflect your unique selling proposition in a market of homogenous competitors.  It brings you qualified traffic, makes your business reach a wider audience and gives you another marketing channel. If you are still not convinced about why your business must have a website, there are some more reasons:

Your Customers Are Online

The biggest advantage of having a website is to be where your customers are. There are more than 3.5 billion searches per day on Google. Tech-savvy customers of today prefer to research a business online before making any purchase decision. Consider hundreds of moments in a day when somebody in your area is online and looking for your exact service. If you do not have a website, they will go somewhere else.

Proves Legitimacy

You definitely don’t want people to wonder whether your business actually exists or not. A company that looks genuine on social media could be a scam in reality. A business without a website could look sceptical in comparison to a business website having contact information, address, customer support details and client reviews. On social media, customers can’t get a full view of your business as information is presented in a similar format for everyone but with a website, you can create your own identity and make your business stand apart.

It is the First Impression of Your Business

A website is a major part of the online presence of your business and has a critical role in business strategy and overall growth. The content of your website, design and appearance can greatly improve the credibility of your business leaving a positive image of your company in people’s mind. Every customer wants to do research and compare the prices before buying a product. Whether customers buy from you or not, they will visit your website for sure. You have control over how do you want your business information to be presented to the visitors and convince them that your company can meet their requirements. 

24/7 Availability

Does it sound good to turn your customers away as its time to close? There is no such closing restriction with a website. Your website is accessible around the clock and customers can easily access it for information as per their convenience, be it day or night. After a tired working day, people would prefer to come to your website rather than going to your shop simply because it’s more accessible. Just ensure that your website contains all the necessary information for the end user. 

More Affordable and Easier To Keep Up To Date 

It is better to utilize funds by investing in a website with a wider reach rather than investing in traditional advertising. There is a tremendous improvement in web development services these days. You can easily find a digital marketing agency which can help you have a dynamic business website designing and web applications which are very easy to modify at any point in time. You can add or change any text, upload images or modify parts to remove any outdated information. Making updates is easy, that it can be done even via phone.

So You Don’t lose any business

30% of the customers will not consider a business that does not have a website. Consumers expect businesses to have an online presence and a majority of them use websites to find businesses and interact with them. Without a website, you are missing the opportunity for customers to know about you, trust you and decide if they would like to take your services or products. Websites help in the conversion of existing referrals into buyers, as most consumers would still want to do their own research and compare you against your competitors. 

Your Competitors Already Have a Website

Consumers’ journey typically starts with research based on the recommendations from their friends or peers. When they know what they want, they will go online to see the various options available from different brands, compare the quality and prices. Without a website, they have a reason not to buy from you but a different brand. 

Conclusion: Every business must have a website

Your customers expect to see information about your company online. A professional website that contains basic information tailored to their needs and easy to find would be enough for them. A well-thought-out website can provide you with tremendous sales potential and can go a long way to support your marketing efforts. Don’t make the mistake of having a dull and boring website which customers do not find interesting or would not want to visit again.

If you are looking for a marketing agency in Dubai to make a cutting-edge, professional website for you, just go to our contact us page and drop your query. 

Hope you enjoyed reading. We would also like to know your website story. Do share your comments.

Category: Digital Marketing, Nfinity8 Blog, Search Engine Optimization, Social Media /

What is BlockChain?

February 21, 2019 / / No comments
Blockchain development company

A mathematical structure for storing information in an exceedingly manner that’s nearly not possible to faux. It is used for every kind of valuable information. Nfinity8 is a Dubai based Block Chain Development Company.

Where did it come from?

“I’ve been running on a latest electronic money system that’s totally peer-to-peer, with no trusty third party.” These set of words of Satoshi Nakamoto, the mysterious creator of Bitcoin, during a message sent to a cryptography-focused list in October 2008. enclosed was a link to a nine-page study describing a technology that some area unit currently convinced can disrupt the financial set-up.

Nakamoto strip-mined the primary bitcoins in Gregorian calendar month 2009, and therewith, the cryptocurrency era was born. however whereas its origin is shadowy, the technology that created it doable, that we tend to currently decision blockchain, failed to arise out the blue. Nakamoto combined established cryptography tools with strategies derived from decades of technical analysis to modify a public network of participants WHO don’t essentially trust one another to agree, over and over, that a shared accounting ledger reflects the reality. This makes it just about not possible for somebody to pay identical bitcoin double, determination a retardant that had hindered previous makes an attempt to form digital money. And, crucially, it eliminates the requirement for a central authority to mediate the electronic exchange of the currency.

Bitcoin’s quality began to grow quickly in 2011, once a Gawker article exposed trade route, a Bitcoin-powered on-line drug marketplace. Imitators are known as “altcoins” began to emerge, typically victimization Bitcoin’s ASCII text file code. among 2 years, the full worth of bitcoins in circulation had passed $1 billion.

Soon, technologists completed that blockchains might be accustomed track different things besides cash. In 2013, 19-year-old Vitalik Buterin projected Ethereum, which might record not solely currency transactions however conjointly the standing of pc programs known as sensible contracts. Launched in 2015, Ethereum—and currently a number of competitors and imitators—promises to create doable a brand new generation of applications that look and desire today’s net apps however square measure supercharged by redistributed cryptocurrency networks rather than a company’s servers.

1. How blockchains do a transaction?

In Bitcoin, a single transaction is transferring of cryptocurrency from one person (John) to another person(Saddie). In Ethereum, which has an inbuilt programming technology(programming language) that which will be used to automatize data transactions, multiple methods available on that. John will send cryptocurrency to Saddie. Or somebody will produce the initial transaction that places a line of code, known as a sensible contract, on the blockchain. John and Saddie will transfer Digital Money to an account this program controls, to trigger it to run if some specific conditions encoded within the contract are mad. a sensible contract can even send transactions to the blockchain during which it’s embedded.

2. The peer-to-peer broadcasted transaction

Let’s say John needs to send some digital money to Saddie. To do so, John creates an online transaction on his laptop that has got to reference a past digital transaction on the blockchain within which he received enough funds, moreover as his digital private key to the funds and Saddie’s address. That group action is then sent resolute different computers, or “nodes,” within the network. The nodes can validate the digital transaction as long because it has followed the suitable rules. Then mining nodes (more on those in step 3) can settle for it, and it’ll become a part of a newer block.

3. The new block creation in a race

A set of nodes, referred to as miners, organize valid transactions into lists referred to as blocks. A block ongoing contains a listing of recent valid transactions and cryptographic regard to the previous block. In blockchain systems like Bitcoin and Ethereum, miners race to completing (fulfilling) new blocks, a method that needs resolution a labor-intensive mathematical puzzle, that is exclusive to every new block. the primary data miner to unravel the puzzle can earn some cryptocurrency as a gift. the mathematics puzzle involves arbitrarily shot at variety referred to as a digital nonce. The digital nonce is combined with the opposite information within the block to form an associate degree of encrypted digital fingerprint, referred to as a hash.

4. The new block completion

The hash should meet bound conditions; if it doesn’t, the data miner tries another random digital nonce and calculates the hash once more. It takes a colossal variety of tries to seek out a legitimate hash. This method deters hackers by creating it onerous to change the ledger. whereas some blockchain entities use different systems to secure their chains, this approach, known as proof of labor, is that the most totally battle-tested.

5. The new block insertion into the chain

This is the ultimate step in securing the ledger. once a mining node becomes the primary to unravel a brand new block’s crypto-puzzle, it sends the block to the remainder of the network for approval, earning digital tokens in reward. The digital Mining difficulty is encoded within the digital blockchain’s protocol; Bitcoin(Blockchain based digital money) and Ethereum(Blockchain based Digital money) are designed to form it more and more arduous to unravel a block over time. Since every block conjointly contains relevancy the previous one, the digital hash blocks are mathematically in chains along. change of state with an earlier block would need repetition the proof of labor for all the following blocks within the chain.

Category: IT Architecture /

How to Build a Successful Digital Marketing Campaign in Dubai & UAE

January 9, 2019 / / No comments
Digital-Marketing-Campaign Dubai

Are you looking to turn up your marketing strategy and planning to run a digital marketing campaign in Dubai or the UAE, but not sure how to start? Every successful business in the UAE needs a clear digital marketing plan that outlines objectives, strategies, and channels. A campaign is a focused execution within that plan.

Designing a successful digital marketing campaign in the UAE requires a strong understanding of your business goals, your target market, and the right mix of digital marketing channels, backed by smart planning and flawless execution to achieve measurable results.

Know YouHere are a few important steps to help you stay on track while building a high-performing digital marketing campaign in Dubai.r Digital Marketing Goal

Know Your Digital Marketing Goal

Planning and defining marketing goals is the most critical step in creating a successful digital marketing strategy in Dubai. Start by asking:

  • Why do you want to run this digital marketing campaign?
  • What business outcome are you targeting?
  • How will success be measured?

Your goals could include increasing brand awareness in the UAE, growing Instagram followers, improving search engine visibility through SEO in Dubai, generating leads via Google Ads UAE, or boosting conversions through email marketing. Each goal should be supported by a clear strategy and measurable outcomes.

Fix Your Objectives and KPIs

Once your goals are defined, identify the SMART objectives that will guide your campaign—Specific, Measurable, Achievable, Relevant, and Time-bound.

For example:

  • Increase website traffic from UAE searches by 30%
  • Generate qualified leads through PPC advertising in Dubai
  • Improve social media engagement by 20%

Choose relevant KPIs such as cost per lead, conversion rate, ROI, or engagement rate to evaluate campaign performance and optimize continuously.

Define Your UAE Target Market

A well-defined target audience is essential for digital marketing success in the UAE. If you already have analytics data, analyze who is visiting your website and converting. If not, conduct market research.

Consider:

  • Geographic targeting: Dubai, Abu Dhabi, Sharjah
  • Demographics: age, gender, income
  • Psychographics: interests, lifestyle, buying behavior
  • Language preferences: English or Arabic

Understanding your audience allows you to personalize content, improve targeting, and maximize campaign ROI.

Select the Right Digital Marketing Channels

Choosing the right channels is key to building an effective digital marketing campaign in Dubai. More platforms don’t always mean better results.

Common digital marketing channels in the UAE include:

  • Social Media Marketing (Instagram, Facebook, TikTok, LinkedIn)
  • Search Engine Optimization (SEO Dubai)
  • Google Ads and PPC campaigns in the UAE
  • Email Marketing
  • Display Advertising and Retargeting

For brand awareness, visual platforms like Instagram and YouTube work well. For lead generation and sales, SEO, PPC, and email marketing deliver strong results when optimized correctly.

Fix Your Digital Marketing Budget

Once your channels are finalized, define a realistic digital marketing budget for the UAE market. Focus your investment on channels that generate quality leads and measurable ROI instead of spreading your budget too thin.

Analyze:

  • Cost per lead
  • Conversion rates
  • Channel performance

This ensures better allocation and long-term campaign scalability.

Use Video Marketing to Increase Engagement

Video marketing plays a major role in digital marketing success in Dubai, where social media consumption is high. Videos help boost engagement, brand recall, and conversions.

Use videos for:

  • Brand awareness campaigns
  • Product or service explainers
  • Social media ads
  • Landing pages

Adding a strong call-to-action significantly improves engagement and ROI.

Measure Results and Optimize Performance

To determine whether your digital marketing campaign in the UAE is successful, compare results against your KPIs.

If your goal was a 15% increase in sales but achieved only 5%, review:

  • Targeting accuracy
  • Channel performance
  • Ad creatives or messaging

Collect enough data before making decisions—optimize strategy based on actionable insights, not assumptions.

Wrap Up

While including the above steps in your campaign planning do not give an assurance of success but would lead to more probability of having a better ROI out of your campaign. Hope you find this information useful to get started with your marketing strategy and plan.

Wrap Up

While no strategy guarantees instant success, following these steps significantly increases the chances of running a successful digital marketing campaign in Dubai and the UAE. Strategic planning, audience understanding, channel optimization, and performance tracking are the foundations of sustainable growth and better ROI.

Need Help with Your Digital Marketing Campaign in Dubai?

If you’re looking for expert support with digital marketing strategy, SEO, PPC, or social media marketing in Dubai and the UAE, our team can help you plan, execute, and scale high-performing campaigns.

👉 Sign up today and grow your business with a results-driven digital marketing strategy.

Category: Digital Marketing, Nfinity8 Blog, Search Engine Optimization / Tags:

Online Reputation Management: Why is it important?

December 22, 2018 / / No comments
online reputation management

Online Reputation Management (ORM) is the process of monitoring and addressing a brand on the SearchEngine Result Page (online media and Web content). Perception of a person or company is based on their presence on the internet, such as websites, blogs, forums, and even social media. Everyone is under constant scrutiny and are open to all and any comments all around the world.

Online media that can be monitored include:

  • Traditional or mainstream websites
  • Social Networks
  • Consumer Review Websites
  • Sites which allow reviews of individuals
  • Collaborative sites such as Wikis
  • Article submission directories
  • Bookmarking sites
  • Collaborative research sites
  • User-generated content
  • Blogs, communities & discussion forums

Why is it important?

1.  Niche Market Product Management – Better targeting can be done for products and services that cater to niche markets which helps in quicker and better enhancement of the product or service offered

2.  Real-time Feedback – “You know what theysay when they say it”. An impression reaches us the moment it is posted. This helps in better market research with the minimum resources, saves time and also initiates a better and more efficient customer service procedure.

Real time feedback

3.  Customer Trust – We provide them with a platform that doesn’t editor censor their opinion. All responses to their negative and positive comments help to educate them about the company strategy on the topic and also give reassurance that it has not fallen on deaf ears.

4.  Online Endorsements – maximized engagements lead to endorsements from different websites which generate website traffic which initiates or enhances lead generation.

5.  Constant Reminder – Of course your name will be mentioned all the time you are seen online and that acts as better and more cost effective way of advertising.

Brand names are likely to parasite on customer reviews. And a ruffed customer can leave a scathing impression which could be hard to dissolve. Good content helps to get more traffic online. Everyone is looking for more viable information on the web. Strategists who succeed in the same helps to build a promising reputation online.

Category: Digital Marketing, News, Nfinity8 Blog, Social Media / Tags: , ,
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