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What Is PPC (Pay-Per-Click) Advertising & How It Works for Dubai Businesses

August 25, 2020 / / 7 comments
Nfinity8 infographics best digital marketing agency

Pay-Per-Click (PPC) advertising is a digital marketing model where advertisers pay a fee each time their ad is clicked. Instead of waiting for organic rankings, PPC allows businesses to appear instantly at the top of search results.

For companies operating in Dubai and across the UAE, PPC is one of the fastest ways to reach high-intent customers who are actively searching for products or services nearby.

If you’re looking to attract ready-to-convert traffic, Advertising Services in Dubai help businesses gain instant visibility and measurable results.

     

    How PPC Advertising Works

    PPC ads appear on platforms such as Google Search, Google Display Network, and social media platforms. Advertisers bid on keywords relevant to their business, and ads are shown based on relevance, quality score, and location targeting.

    For example, when users search for “PPC advertising services in Dubai” or “digital advertising agency in Dubai”, a well-structured PPC campaign ensures your business appears at the top of results — right when users are ready to take action.

    Businesses working with a professional digital advertising agency in Dubai can refine targeting, budgets, and conversions for maximum ROI.

     

    Why PPC Is Important for Businesses in Dubai & UAE

    Dubai is one of the most competitive digital markets in the region. PPC helps local businesses stand out by offering:

    • Immediate visibility on Google search

    • Geo-targeted reach across Dubai, Abu Dhabi, Sharjah & UAE

    • Controlled ad spend with clear performance tracking

    • High-intent traffic actively searching for local services

    This is why many growing brands rely on paid advertising for Dubai businesses to generate consistent leads and enquiries.

     

    Types of PPC Advertising

    Search Advertising

    Appear at the top of Google for keywords like “advertising agency in Dubai”.

    Display Advertising

    Visual banner ads shown across relevant websites to boost brand visibility.

    Remarketing Campaigns

    Reconnect with users who previously visited your website and encourage conversions.

    Paid Social Ads

    All these solutions are part of our Google Ads & paid media services in the UAE, designed to drive real business growth

     

    PPC vs SEO – Which Is Better for Dubai Businesses?

    Both strategies are effective, but they serve different goals:

    • PPC advertising delivers instant traffic and fast results

    • SEO builds long-term visibility and authority

    Most successful brands combine both, using advertising services in Dubai to capture immediate demand while SEO builds sustainable growth.

     

    Is PPC Worth It for Local Businesses in Dubai?

    Yes — especially when campaigns are locally optimized.

    PPC allows businesses to:

    • Target users by location, device, language, and intent

    • Reach customers actively searching in Dubai & UAE

    • Generate calls, leads, and walk-ins quickly

    That’s why many companies partner with a Dubai advertising agency to manage and scale paid campaigns effectively.

     

    Why Choose NFINITY8 for PPC Advertising in Dubai?

    We don’t run generic campaigns. Our PPC strategies are built specifically for Dubai & UAE businesses, focusing on:

    • Local keyword research

    • Geo-targeted ad campaigns

    • Conversion-optimized landing pages

    • Transparent reporting & ROI tracking

    📍 Our Dubai Office

    NFINITY8 – Digital Marketing Agency
    303, Al Aghaadir Building, Mankhool Street
    Dubai, United Arab Emirates
    📞 +971 4 266 0888 | 📞 800-NFINITY

     

    Frequently Asked Questions About PPC Advertising in Dubai

    What is PPC advertising in Dubai?

    PPC (Pay-Per-Click) advertising in Dubai is a paid digital marketing strategy where your business appears on platforms like Google Ads and you pay only when someone clicks your ad. It helps Dubai and UAE businesses reach customers who are actively searching for their products or services.

    How much does PPC advertising cost in Dubai?

    The cost of PPC advertising in Dubai depends on your industry, competition, and targeting. Highly competitive sectors may require higher bids, but budgets are fully controllable. Businesses in Dubai can start with small daily budgets and scale as results improve.

    Is Google Ads worth it for businesses in Dubai?

    Yes, Google Ads is highly effective for Dubai businesses because it targets users with immediate intent. When campaigns are optimized with Dubai- and UAE-specific keywords, PPC can generate high-quality leads and measurable ROI quickly.

    How do you target customers in Dubai using PPC?

    You can target customers in Dubai by setting precise location targeting, using Dubai-specific keywords, scheduling ads during local peak hours, and optimizing landing pages for local intent. This ensures your ads reach the right audience at the right time.

    What PPC keywords work best in Dubai?

    The most effective PPC keywords in Dubai usually include service-based and location-based terms such as “service name + Dubai” or “service name + UAE.” Long-tail keywords and call-focused phrases often perform well for local lead generation.

    What is the difference between PPC and SEO for Dubai businesses?

    PPC provides immediate visibility and faster leads in Dubai, while SEO focuses on long-term organic rankings. Many UAE businesses use PPC for quick growth and SEO for sustainable traffic over time.

    How long does it take to see results from PPC in Dubai?

    Many PPC campaigns in Dubai start generating clicks and enquiries within a few days. Stronger performance typically develops over the first few weeks as campaigns are optimized for keywords, bidding, and conversions.

    Is PPC suitable for small businesses in Dubai?

    Yes. PPC is suitable for small businesses in Dubai because it allows full control over spending and targeting. Local businesses can focus on specific areas, services, and budgets to compete effectively with larger brands.

    Should Dubai businesses use search ads or social media ads?

    For local lead generation in Dubai, Google search ads usually perform best because they capture high-intent searches. Social media ads work well for brand awareness and remarketing. A combined strategy often delivers the strongest results.

    What makes a PPC landing page effective for Dubai traffic?

    An effective PPC landing page for Dubai traffic includes clear Dubai and UAE service mentions, fast mobile load speed, strong calls-to-action, and trust signals such as reviews, certifications, and easy contact options like click-to-call.

     

    Ready to Launch a High-Converting PPC Campaign?

    If you want more leads, calls, and conversions from search ads in Dubai, our team can help.

    👉 Get a Free PPC Consultation in Dubai & UAE

     

     

    Category: Cyber security, Nfinity8 Blog / Tags: ,

    Security Risk on Social Media | 3 ways to Reduce

    July 1, 2020 / / No comments
    Security Risk for Social media

    Security Risk on Social Media. Social Media is an often overlooked area when it comes to information security. Because sometimes it’s treated like a personal communication tool, rather than a business platform.

    A look into most severe social media security risks:

    1. Leaving an account unmonitored. This became the target of a malicious attack like a virus, you won’t know if it spreads to your followers.
    2. Human error can happen. By clicking on a phishing link, interacting with a fake account, or filling out a spam form with sensitive information.
    3. Vulnerabilities in connected third-party apps
    4. Phishing attacks and scams – Which is the most common phishing scam. Where it involves fake coupons for big brand names.

    Tips on How to prevent Social Media Security Risk:

    1- Train employees on best practices for social media use and other relevant cybersecurity technique

    social media use and other relevant cybersecurity

    According to a recent survey by the Pew Research Center, around 50% of the companies have no briefing for social media use within the company.

    The company needs to craft a social media policy to protect data and avoid legal trouble. Best social network practices could also increase productivity. Pew Research Survey says 40% of employees at a company with no such policy use social platforms to relax a bit.

    2- Practice good password hygiene and enable Two-Factor Authentication (2FA).

    Practice good password hygiene

    What is password hygiene and why is it important?

    The practices important for good password hygiene. Such as, selecting passwords that are not obvious and a different password for each account.

    Troy Hunt say’s “Making good password choices is the single biggest control consumers have over their security posture.”

    What is 2FA? 2FA uses more than one type of information to identify who you are to grant you access to your online account. The first factor in 2FA is usually something that you know, such as a password. while the second factor is usually something you have, such as a one-time password (OTP) from a physical OTP token. OTP is important to prevent your account from unauthorized users access. Here’s how to enable 2FA on your accounts across the web.

    3- Develop a strong security culture

    security culture

    What is Security Culture? It is what happens with security when people are left to their own devices.

    You can hack your security culture so that people consistently choose the path of security. Here is a proven security culture hacks.

    It is important to preserve the integrity of the company’s information. So, businesses are incorporating more cyber security measures.

    Don’t wait for a cyber-attack to happen, start with your network security now. NFINITY8 provides advanced cybersecurity solutions in Dubai UAE. And builds cyber resilience in the system to protect it from any threats. CONTACT US

     

    Category: Cyber security, Nfinity8 Blog / Tags: ,

    Digital Detox: How to disconnect and reconnect

    June 15, 2020 / / No comments
    How to do Digital Detox infographics

    What is “Digital Detox”?

    “Digital detox” is a period of time during which you do not use mobile phones, computers, etc. because you usually use these devices too much. It is an opportunity to reduce stress and focus more on interaction with others. “We all need a digital detox,” says clinical psychologist Lisa Strohman, Ph.D., founder of Digital Citizen Academy”. Amid the current crisis, how can you cut phone time when hours with your devices are a necessity?

    What is the reason why we need Digital Detox?

    While people often feel that they can’t imagine life without their tech devices, research and surveys have found that technology use can also contribute to stress. Spending lots of time staring at screens can be harmful to your physical and mental health. If you think you’re using devices a bit too much, here’s what you can do to keep things healthy:

    1. Take at least 15-minutes screen time break

    Although there is no fixed time between breaks or length of breaks. Take 15 minutes to be spent away from your screen. Try our suggestions:

    • Track and limit your social media time – Set a time limit for yourself and detach from these platforms at the end of the set time.
    • Turn off the notifications – Try turning off all the social media notifications so that you don’t feel triggered to check your Instagram or Facebook.
    • Have a Phone-Free day – In your off day try to switch off your mobile so it won’t affect your official communication during this work-from-home phase

    2. Plan your screen time

    Give yourself a time which you won’t even touch a screen. Structuring your day can be incredibly helpful in keeping track of how much time you spend online.

    Digital Detox: Plan your screen time

    Try to do “NO” Digital Devise Usage when eating meals, just woke up or going to bed, spending time with friends and families, and doing physical activities.

    3. Do physical activities without screens

    Instead of sitting at your screen all day, try an indoor workout. There are lots of indoor workouts you can do without a screen, like cardio, yoga, weightlifting, and jumping rope. Try substituting activities that you would normally do online physical activities.

    Dgital detox: do physical activities

    Many of us seem to be struggling to moderate and balance technology use. So how do you know when you need to detox?

    A digital detox is a way to disconnect to reconnect. Anne Lammott’s quote says “Almost everything will work again if you unplug it for a few minutes, including you.”

    Do you need help with your Digital Marketing? SIGN UP HERE

    Category: Digital Marketing, Nfinity8 Blog, Social Media / Tags: , ,

    Remote working: 7 Security tips working from home

    May 20, 2020 / / No comments
    security tips working from home

    Security Tips Working from Home.

    The coronavirus outbreak has forced many office employees to remain at home. Unfortunately, cyber threats are not on a pause. In fact, Coronavirus email attacks evolving as outbreak spreads. Working from home might be new to you so here are security tips working from home you need to keep in mind so that both you and the company stay protected.

    7 Security tips working from home:

    1 . Maintain good password hygiene

    Passwords are the first line of defense against unwanted access to your computer or accounts. Creating a strong password is one of the easiest ways you can safeguard your clients’ data and protect your livelihood. Employees should use complex passwords and multifactor authentication where possible and change these passwords frequently.

    Here are tips for ensuring your passwords are as strong as possible

    2 . Keep your software up to date

    Software updates are important to your digital safety and cybersecurity. Make a habit of regularly updating all installed software on any device that you use. Skipping updates may mean ignoring an important fix for a while means you’ll miss out on improved functionality and not knowing it.

    Why are software updates so important? There are a lot of reasons. Here are 5 that show why it’s important to update software regularly. 

    3 . Make sure your Wi-Fi connection is encrypted

    Encryption is one of the most important steps in securing your Wi-Fi network, so it’s not something to skip over. Check our recommended steps on How to encrypt your Wireless Network.

    4 . Protect your Computers from Malware

    Malware is an umbrella term describing every piece of malicious software on the web. We’re talking everything from ‘spyware,’ to, ‘bots,’ ‘trojans’, ‘ransomware’, ‘worms’, and more. Using Anti-virus (AV) protection software has been the most prevalent solution to fight malicious attacks.

    Cyber-attacks are one of the most serious threats that modern businesses have to face.

    Here are 10 reasons why you need a reliable antivirus for business. 

    5 . Use a VPN if connecting to Public Wi-Fi networks

    A VPN encrypts your Internet connection to secure it and protect your privacy.
    VPNs can help create a trusted connection between employees and their organizations and ensure ongoing access to corporate tools.

    Why You Should Use a VPN on Public WiFi? Accessing your company files while working remotely or using an open network at your local coffee shop, regardless of the scenario, using a public WiFi can potentially put the data you’re sending over the internet at risk.

    6 . If you’re about to go somewhere else, lock the screen

    If you walk away from your device, you should lock it. It’s recommended to enable automatic locking to protect our unattended devices.

    Use corporate services for e-mail, messaging, and all other work. Corporate mail usually has less spam and none of your correspondence, which adds up to less risk of missing an important e-mail or forwarding something to the wrong address

    Don’t wait for a cyber-attack to happen, start with your network security now. NFINITY8 provides advanced cybersecurity solutions in Dubai UAE and build cyber resilience in the system to protect information against any event of internal failure or external cyber-attacks. CONTACT US

    Category: Cyber security, Nfinity8 Blog / Tags: ,

    Maintaining Your Digital Marketing during a Crisis like COVID-19

    May 7, 2020 / / No comments
    Maintaining Your Digital Marketing during a Crisis like COVID-19

    How do you maintain your Digital Marketing this time of crisis?

    We have put together some Digital Marketing tips you can do to maintain your digital strategy and stay connected with your customers online over the coming months.

    3 Effective Digital Strategies for your Struggling Business

    It is important to keep your customers up to date. You can do this through:


    1. Your Website


    Website Development
    • A good website reflects your business brand, offers high-quality content, and is easy-to-navigate.
    • By having an online presence through your website, you can reach more consumers
    • Websites play a vital role in Digital selling. The primary factor to start Digital selling is to form a web site

    Emmanuel Raheb in his Instore blog explains The Importance of a Website During COVID-19.

    Tips for Updating Your Website shared in this link are a few ways we recommend updating your website during the COVID-19 Pandemic. 

    2. Social Media Channels

    Social Media Marketing

    Create or update your Facebook, Twitter, Instagram, and LinkedIn with your message. Utilize social media platforms to gain traffic and attract the targeted audience.

    Why Is Social Media Important in a Crisis Like COVID-19? Let’s look at some point of data:

    3. Email

    Email Marketing

    What is the importance of Email Marketing in the Time of COVID-19. Email marketing is an excellent way to get up-to-date messages in front of leads who have already subscribed to your business. Check out Elements of Successful Email Marketing Strategy to understand Email Marketing better.

    Build an email marketing plan that:

    • Captures new leads and customers
    • Doubles your returning customers
    • Brings back visitors who abandon cart
    • Gets automated feedback from customers

    Simon Bressier discussed in his blog on business2community the Emailing Best Practices in Times of Crisis.

    Your website and social media channels are some of the most important ways to market your brand and is the best way for you to communicate with current and potential customers and employees.

    With everyone being forced in-doors and online, it’s vital to maintain all the tips we shared, to ensure your marketing strategy can recover after this crisis has passed.

    Do you need help with your Digital Marketing strategy? SIGN UP HERE

    Category: Digital Marketing, Nfinity8 Blog, Search Engine Optimization / Tags: , ,

    How to Do Keyword Research for a Website

    October 1, 2019 / / No comments
    Nfinity8-SEO-Dubai-keywords-Research

    If you want your website to be optimized for search engines, using the right keywords becomes very important. Having the right keywords is similar to telling your customers that you offer them exactly what they are looking for. We will talk in detail about how you can do keyword research for a website, if you need any help, NFINITY8, SEO agency in Dubai can help you with its SEO services.

    Why Keywords are important?

    Your website pages get crawled by search engine’s bots to see if the information requested by a user is present on your page basis the words mentioned on a page. Usage of particular keywords can make your page appear for particular user queries and drive more targeted traffic towards your website. Keywords are one of the main elements of SEO and having a list of keywords is the first and most important step while implementing SEO.

    What is Keyword Research?

    Keyword research for a website includes analysis of valuable keywords for search engines and including them strategically into your content to rank your content higher on a SERP. It is fundamental practice in SEO that makes keywords a guiding factor for your marketing strategy and direction of your content. The process involves selecting a topic for content and then focusing on targeted keywords that you want to rank higher.

    Things you should consider for Keyword research

    You cannot start including keywords in your website randomly, because you think they might work. It’s better to do some research yourself or you can reach out to an external agency.

    Some common mistakes that must be avoided:

    • Doing keyword research only once
    • Not trying to research and expand the keyword list
    • Targeting too popular keywords

    Keyword research should be an ongoing process. Reevaluating old keywords and replacing high volume or competitive keywords with more specific phrases to bring in the ‘right visitors’ and not just visitors is very important. It is advisable to have some diversity in the keywords as using the same keywords as your competitors, is not going to make you stand out. Let’s go through some of the online tools that can help you in keyword research.

    Online Tools for Keyword Research

     Google Keyword Planner

    Google Keyword planner-Nfinity8-SEO-Agency-Dubai

    With the help of this free research tool, you can look into your competitor’s keywords, find how a list of keywords might perform and make your AdWords campaigns easily. Whether you want to research keywords for your new campaign or want to add keywords to an existing campaign, Google keyword planner is of great help. You can even discover new keywords, search volume trends and historical data of different keywords.

     SEMRush

    SEMrush Keyword planner-Nfinity8-SEO-Agency-Dubai

    It’s a paid tool but it’s one of the most accurate keyword research tools with millions of keywords and phrases to help driving traffic to your website. SEMRush will let you perform not only the basic keyword research but to find out your competitors keywords that are ranking high and their overall strength. Another feature “Related Keywords” in SEMRush identifies new keywords for you in your niche that you never knew existed.

    Some of the benefits that SEMRush offers:

    • Backlink analysis
    • Keyword research and ranking
    • Website audit
    • Long-Tail keywords
    • SEO metrics
    • PPC research
    • Social media monitoring
    • Compare various SEO metrics

     Ahref’s Keyword Explorer

    Ahref Keyword planner-Nfinity8-SEO-Agency-Dubai

    It is one of the complete research tools that can give you thousands of great keyword ideas, can analyze ranking difficulties and know the traffic potential of a keyword. The tool has a huge database with more than 7 billion keywords and features to find the keyword difficulty (KD) score to tell you how hard it will be for your keyword to rank based on the current top-ranking pages. It is the only tool that provides an estimated number of clicks for a keyword. You can enter multiple keywords and get keyword ideas for 10 different search engines, not only for Google and the tool will also show you accurate search volumes for these keywords.

    Benefits it offers:

    • Advanced metrics for deeper insights
    • “Keyword Difficulty” score
    • SERP overview report & ranking history
    • True traffic potential of a keyword
    • Parent topic for a target keyword
    • Finding and prioritizing the best keywords
    • Keyword ideas for 10 different search engines

     Long Tail Pro

    Long tail Pro - Keyword planner-Nfinity8-SEO-Agency-Dubai

    It is a powerful software for keyword research, allowing a user to have thousands of unique “long tail” keywords in a few minutes based on multiple root keywords or single root keywords at once. It focuses on keyword competitiveness and keyword profitability as keyword selection is the foundation of an SEO strategy.

    There is more to know!!

    There are different ways to do keyword research, and we have covered some of the important online tools above. Keyword research can also be done manually, however, either approach whether manual or with online tools, a proper and thorough keyword research will involve some important steps that you must take to meet your goals.

    Learn more about your niche

    The best way to start is by learning a bit more about your niche. You can ask your existing customers what terms they would use to for your brand, product or service. Be more involved in forums or social media networks related to your niche and try to find out any important information. Consider the perspective of a potential customer, how you would want to talk about your brand’s offering.

    Have clear goals

    Be very specific about your brand’s objectives, what is your website all about and what makes your business special. What do you want to achieve or if you have defined any targets by any specific date? Goals are important to provide a direction for your SEO strategy. The purpose of your SEO writing and content should be aligned with your goals.

    Pick all the relevant topics

    Look for some relevant topics which are important for your business. The topics that your target audience would be searching for on Google. The topics can be further broken down into keywords related to these topics.

    Have the list of your Seed Keywords

    Make a list of keywords related to all the relevant topics you have picked for your business. Carefully think about the terms that the target audience might be searching for on Google as these will become the foundation of your keyword research.

    Use of keyword research tools

    It is not necessary to start your search directly with a keyword search tool as identifying your niche, your goals and seed keywords will let you have a wider perspective for your SEO strategy and then with the use of keyword research tools you can further refine your search terms.

    Go for longer tail keywords

    Seed keywords are short search terms as compared to more descriptive long-tail keywords. It is far easier to match your audiences search intent to long-tail keywords than to seed keywords. Long-tail keywords might give you lesser clicks, but they get a higher conversion rate as they are focused on a specific topic or product.

    You can perform a keyword search on your competitors

    It is never enough to do keyword research on your brand alone. You should also try to understand what your competitors are doing. Understanding the competitiveness of different keywords, you will be able to identify the keyword opportunity gaps.

    Whether you are a small business or a famous brand keyword research is integral for your content and marketing activities. Hope the blog helped you have enough insights to keyword research for a website and how you can do it.

    Hope you liked the blog, don’t forget to share your comments.

    Category: Digital Marketing, Nfinity8 Blog, Search Engine Optimization /

    Web Hosting Company Hostinger Suffers Data Breach

    September 17, 2019 / / No comments
    Nfinity8-Cyber-Security-Solutions-Dubai

     

    In a data breach security incident, Hostinger, a popular web hosting provider was hit by cybercrime attackers, gaining unauthorized access to their servers, hashed passwords and non-financial data of their huge number of customers. As a precautionary measure, the company reset passwords for all their customers. On 23rd August 2019, the hackers were able to find an authorization token on company’s server and without requiring any username and password, they were able to get access to an internal system API. Hostinger contacted the respective authorities for an investigation immediately after the breach incident was discovered and the system was restricted making it no longer available for any more attacks.

    Hostinger received information alerts on 23rd August 2019 that an unauthorized third party has accessed one of their servers. Further access to this server was restricted by an authorization token as the server had all the details about their clients and their accounts. The hackers had access to their database which contains information like emails, usernames, first names, hashed passwords and IP addresses for almost 14 million of their customers. It was easier for attackers to crack passwords as the company used the weak SHA-1 hashing algorithm to scramble the client passwords. From over 29 million users of Hostinger, breach affected half of their customers. The company later reset all Hostinger Client login passwords with stronger SHA-2 algorithm and password recovery emails were sent to the customers who were affected.

    The company is planning to have two-factor authentication (2FA) for its Customer’s accounts in the near future. The customers are reassured of no financial data breach as the sensitive financial data is never saved on its servers and a third party is involved in handling payments for the services they provide. More assurance is provided after a thorough internal investigation that client account and the related data including hosted emails, domains and websites were untouched and unaffected.

    More assurance is provided after a thorough internal investigation that client account and the related data including hosted emails, domains and websites were untouched and unaffected. The investigation with a team of internal and external forensics experts and data scientists is still going on to find the origin of the data breach and to have increased security measures for entire operations of the company. With the password reset, the customers have also been requested to set unique and strong passwords for their Hostinger accounts. The users also must not answer any suspicious emails that ask to download attachments or click on any links or is attempting to know personal information.

    If any customer wishes to delete his details from Hostinger servers under GDPR rules, you may contact [email protected].

    NFINITY8, a marketing agency in Dubai, provides web hosting services to help you achieve your website goals. Unlike normal web hosting, here we are using clustered servers, RAID enabled SSD Storage, High-Level Buffered Memory and 10x Faster CPU than the normal Normal Web hosting CPUs. Do contact us if you would like to have any more information on our web hosting services.

    Hope you liked the blog, don’t forget to share your comments.

    Category: Information Security /

    Encryption and Data Shredder

    August 14, 2019 / / No comments
    Encryption and Data Shredder

    Encryption

    Encryption is the process of encoding a message that can access only by authorized parties. It will be used majorly in Military & Government for secure communication. We can protect our data by encrypting the Hard-disk.  PCI DSS ask merchants to encrypt the payment card data.

    Types:

    1.     Symmetric

    2.     Asymmetric

    The above figure which explains about the Encryption process takes places using its Encrypting & decrypting algorithm.

    Symmetric:

    This algorithm uses the same key for both encrypting & decrypting the data.

    Asymmetric:

    It uses a unique key for Encryption & different key for decryption.

    There are several encryptions software’s available in the market. Most common software is listed below:

    Encryption Software:

    1.     Bit locker used in Windows.

    2.     7Zip

    3.     Folder lock etc..,

    We can protect our files & folders by installing this software. Bit locker comes with windows operating system. We have to enable these features for encrypting our files & Hard disk.

    PGP Encryption & MacAfee drive encryption can do hard disk encryption are mostly used by the corporate companies to protect their confidential data. Even Client want to outsource the company who has implemented those security features. If a laptop is stolen or missed, our data will be protected. No one can decrypt it. We can enable it in the removable devices such as pen drive & external hard disk & set the password for more security

    Symantec PGP Encryption

    Once Encryption is done, it will ask for a restart. It will show as below:

    Data Shredder :

    We can use wipe tools to erase the data permanently. No one can recover the data once data shredder is done. It will wipe the hard disk into 0’s & 1’s.

    In that above figure, the software which used for wiping the hard disk & the data will be erased permanently. There are a lot of tools available in the market for wiping hard drives.

    It is highly recommended that we should wipe the hard disk before we sent to E-waste. Because anyone can use our confidential data & they can use recovery software to get those valuable information’s. Most corporate companies follow these data wiping technique to erase their data.

    Hope that this blog will help you to know about data security, encryption types & wiping or Shredder the data permanently.

    Category: Information Security /

    Instagram likes expected soon to be hidden

    August 7, 2019 / / No comments
    Instagram Hides Likes

    Instagram is one of the hugely grown applications over the past few years and since the Facebook acquisition, Instagram is constantly updating itself and adding new features to stay on top of all the social media applications and one of the big tests that are running currently is hiding the public like counts on the Instagram posts.

    Continue reading to find out the reason behind hiding Instagram post likes, how it will look like, and the impact it could have on influencers and businesses:

    What is really happening?!

    Lately, Instagram has decided to hide the public likes of the post giving the reason, that they want the users to focus more on the quality of the content that is being shared, not just the number of likes. For you as a user, you will still be able to see how many likes your post has received, but your friends won’t.

    “We want people to be less interested in how many likes a post gets, and focus more on connecting with other people.” Said Zuckerberg

    For a while now the Canadian Instagram users have been like-free as the test was initially started in Canada, but now the test is expanding across 7 countries; Canada, Australia, Brazil, Ireland, Italy, Japan, and New Zealand.

    7 countries where Instagram tests hiding likes

    When you come to think about it, it is a good idea to encourage the fans to focus more on the content quality, instead of focusing on the number of likes only.

    According to studies, the number of likes is reflecting badly on the mental health of the users, since it drives them to do almost anything for the sake of likes and when the posts aren’t performing well, they start to stress out.

    As usual, some fans like the idea and some don’t, explaining that this update won’t affect the content quality in any way and won’t stop users from posting nonsense content.

    Users feedback regarding Instagram Likes hiding test

    Another reason behind this idea is to reduce the competition on the platform, especially within young users. However, now a lot of young users are considering changing their personal profiles to business profiles to get more insights about the performance of their posts which is raising a high privacy concern now because they share their personal information publicly in the bio.

    But how my Instagram will look like?!

    When it comes to the user interface of the application, you can say that almost nothing changed, the only thing that you won’t be seeing anymore is the likes’ count under the post. Here is how it will look like for those who have been selected for the test.

    Instagram user interface after hiding the likes

    If you have been selected for this test, a banner will pop up on your home feed explaining what is happening and why you can’t see the number of likes that the post has received. The only thing that Instagram didn’t explain or announce is how the selection of the test works or how big it is which means that anytime this could happen to you.

    For you as a user, you will still be able to see how many likes you have received for your post, but it won’t appear automatically under the post as before, to be able to see how many likes you have received, you will have to tap “others” under your post to go through to the total number of likes as below:

    How you will see Instagram likes as a user

    What about influencers and brands?!

    If you have a look at Instagram stories, they don’t have a metric as well and that didn’t stop Instagram users from using it, on the contrary, Instagram stories have gone viral between business owners, normal users, and influencers.

    We all know that currently, the influencers marketing is counting on the total number of the likes and followers so the big question now, is how this will affect Instagram influencers?

    Some say that with removing the likes, the pressure will be much less on the influencers as no one will be able to see the performance of their posts especially their competitors. But on the other hand, this will give the influencers the luxury of posting anything they like without worrying about how much this will affect the number of their likes and page performance, the sky will be their limit.

    However, this might be a struggle for brands to find suitable influencers for them, we all know that the number of followers isn’t the most important metric as it used to be. So how will a brand decide if this influencer has a good engagement rate or not? This will likely lead to a drop in the influencer’s marketing plan, but will for sure increase the Ads exposure of the brand since all the brands are looking for more online exposure which is a benefit for advertising agencies.

    And business?

    As for businesses on Instagram, they will have to look at the content from a different perspective, now they will have to dive deep in the content analytics to know what type of content that users actually like and support the business goals instead of just of comparing the number of likes of each post which can be misleading sometimes.

    If you are worried about your Instagram likes and don’t want that to happen to you, we are here to ensure you that you don’t need to worry now unless you are in one of the 7 countries mentioned earlier. It is just a test and it may be applied and may not, it will depend after all on the results of the test and the feedback of the many users who have been tested, it might take more than months to hear anything new about this update again.

    So enjoy your likes now as long as it lasts 🙂

    We would love to hear more about your opinion regarding this new update. If you are running an Instagram business account and looking for new ways to improve your strategy we will be glad to help, just drop us a message in here Nfinity8.

    Category: Digital Marketing, News, Nfinity8 Blog, Social Media /

    YouTube Recommendation Updates

    July 22, 2019 / / No comments
    YouTube UI infographics

    A lot of YouTube users have been complaining about YouTube recommendation algorithm explaining that it is promoting conspiracy theories, fake news-type content, and too many similar recommendations. And this caused YouTube to be on a hot seat at some point.

    As known, Google keeps on improving its service to meet all fans’ expectations, which is why YouTube has lately announced the change in YouTube recommendations algorithm which aims to improve the quality of the recommended videos and satisfying his fans.

    As known, Google keeps on improving its service to meet all fans’ expectations, which is why YouTube has lately announced the change in recommendation algorithm which aims to improve the quality of the recommended videos and satisfying his fans.

    But here is the real thing, nobody knows what exactly goes into the YouTube algorithm for suggesting recommendations. Well, nobody except the people behind YouTube of course!

    However, it is safe to say that two things have a very strong impact on what YouTube ends up recommending: search history and watch history. If you reset both of these, you can pretty much reset your recommendations back to a blank slate.

    To ensure YouTube fans’ satisfaction, the new system update will focus more on likes, dislikes and time spent on watching the videos instead of just the views which will result eventually on recommending more clickable videos to the users.

    “We’ll begin reducing recommendations of borderline content and content that could misinform users in harmful ways – such as videos promoting a phony miracle cure for a serious illness, claiming the earth is flat or making blatantly false claims about historic events like 9/11” YouTube said.

    Great so what are the new updates?!

    1- Now you will be able to choose the topic you are interested in from the recommendation list.

    YouTube is testing a new format that will allow users to use blue bubbles to suggest keywords, creators, and related topics to help browse through videos the format will appear underneath the video and is aimed to give users more control over their recommendations.

    YouTube Recommendations algorithm - YouTube interested topics

    2- You will have the option to remove selected channels from your recommendations.

    Though these recommendations are useful to some, it can eventually go unsteady, suggesting odd videos that have nothing to do with your interests. When that happens, you can now remove unwanted recommended content from your Home to improve your recommendations and see more videos that are relevant to your interests. However, you can only do this if you are signed to your account. However, even though YouTube gives users more control over their recommended feed, this stops repeating channels from consistently popping up.

    YouTube Recommendations algorithm - YouTube Channel recommendation

    3- New information Marker on the videos recommended to you.

    YouTube has come up with a way of showing you why it has recommended the specific video. They will now be adding an information marker which is based on what other viewers with similar tastes have watched in the past. Or this could also be because of a YouTuber you follow is also a fan of a video. This is the same as how Facebook and Twitter promote videos and tweets from people you do not follow based on your viewing habits.

    One thing to note though, resetting your recommendations is one way to go about it. But removing recommendations entirely would be another way to rectify the problem. This would be a great option for those who never really look at the recommendations, a good choice for those who simply prefer more screen estate while browsing YouTube feeds and those who have never found any good recommendations.

    YouTube Recommendations algorithm - YouTube video marker

    Although most users tend to get confused with their concerned contents, it is advised that Marketers take note of these changes. If used correctly, it could lead to a more active, unique and niche audience as it displays content that your audience already has an interest in. These changes, however, are hoped to personalize the viewer’s experience. And when it comes to YouTube algorithm, YouTube has mentioned,

    “Instead of worrying about what the algorithm ‘likes’, it is better to focus on what your audience likes instead. If you do that and people watch, the algorithm will follow”.

    Ironically, YouTube came up with the idea of recommending video feed for its viewers due to this backslash from the users themselves, hence, the announcement of the Topic Tags found under your recommended listings. This will help us find more specific recommendations instead of YouTube promoting just popular videos on site. Now the question is, are Tags really that important if you are already upset in what you are seeing on your feed? So to speak, it is not imperative. However, it helps YouTube grasp your video’s content and context. This way, YouTube can understand your video’s topic and category, and associate it with similar content, which can amplify your video’s reach. For sure, YouTube’s work isn’t over yet as it continuously is working on improving the recommendations and development of its system. Gladly, the throwing of words against them and the backslashes never fall off deaf ears and have used viewers’ negative comments to positively think of rational rectifications. Thank you, YouTube, for listening to us

    Category: Digital Marketing, News, Nfinity8 Blog, Search Engine Optimization, Social Media /
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