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TikTok for business: everything you need to know.

tiktok for your business

Tick Tock, Tick Tock!

The clock is ticking and it’s time to start using TikTok for your business. But first, let’s get to know the platform, its importance, and how to use it to your brand’s advantage.

what-is-tiktok

What (is) TikTok?

“The mobile video destination,” also known as TikTok, is a short video sharing app that allows users to create and share short videos (15 seconds) on any given topic and has its own features, such as mixing music with filters and its unique editing effects.

Initially, TikTok was known for its quick-paced dance and lip-sync videos. Later, TikoTokers used the platform to discuss critical issues and educate their followers on multiple topics. In addition, brands and businesses also utilize the platform to promote and advertise their brand

why tiktok

Why TikTok?

Well, let’s put it this way: TikTok is the fastest growing and most popular app in the world, yes those are facts.

And because facts require numbers, take a look at these statistics:

  • TikTok has 1 billion monthly active users.
  • Of the 4.8 billion Internet users in the world, 20.83% use TikTok.
  • Of the 4.48 billion active social media users, 22.32% use TikTok regularly.
  • TikTok is the most engaging social media app, with an average session time of 10.85 minutes.
  •  In 2019, the time spent on TikTok reached a whopping 68 billion hours.
  • TikTok grew 325% in 2020, and monthly time spent per user also grew faster than any other app.
  • TikTok is the most downloaded app on the Apple App Store.
  • TikTok has seen a 1157.76% increase in its global user base from January 2018 to July 2020.
  • TikTok has been downloaded 3 billion times and was the most downloaded non-gaming app in the first 6 months of 2021.
  • TikTok was launched in 2016 and ranked as the 4th most downloaded social media app in 2022.
  • TikTok is now available in 154 countries around the world and comes in 75 different languages.
tiktok Marketing UAE

How (to) TikTok?

Now, with all this information in mind, how can you use TikTok for your business?

Using marketing on TikTok can help your business in many areas, including brand awareness, increasing engagement with your audience, direct contact and feedback from your customers, and selling and promoting your products and services, so how do you market on TikTok?

Marketing on TikTok is the art of using TikTok to advertise your brand. It consists of different tactics, such as developing organic trending content, TikTok ads, and working with influencers.

The first step to using any of these tactics is to create a business TikTok account for your brand. Then, you can decide to start with your own content, such as sharing with your audience the process of making your products, your daily life in the office or you can participate in viral challenges, etc.

You can also choose to use TikTok ads such as In-feed ads, image ads, video ads, Spark ads, Pangle ads, Carousel ads, and more (yes, there are more ad features on TikTok!).

The third option for your TikTok marketing is to collaborate with influencers, and TikTok is THE home of the most popular influencers, who have millions of users that watch their content on a daily basis, you can select the right Influencer based on their age, location, language, type of content and number of followers.

Need help with your TikTok Marketing? Our team of experts at Nfinity8 got you covered!

Talk to us here!

Digital Marketing Explained

If you’re part of the digital community, you’ve probably heard the magic word: Digital Marketing, which everyone in the online world is talking about.

But what is digital marketing? What is SEO? And, Is it beneficial to your business?

We know the questions are endless and we’re here to answer most of the frequently asked ones!

1- What is Digital Marketing?

Digital marketing is a form of marketing that puts an emphasis on using the internet and other types of digital communication channels to connect with potential customers, as opposed to traditional marketing that focuses primarily on radio, television, and print advertising.

2- What is Search Engine Optimization “SEO”?

SEO is the use of techniques that allow a website or piece of content to rank higher in search engine results pages (SERPs).

3- What is a Keyword?

A keyword is an expression used to describe a word or a set of words that an internet surfer would use to perform an online search. The use of keywords is essential in any SEO strategy.

4- What is Social Media Marketing “SMM”?

Social media marketing is the use of social media platforms to connect with your target audience to build your brand, drive sales and increase traffic.

5- What are the social media platforms to use?

There is no clear answer to this question, you need to be represented where your potential customers are. As a first step, find out which platform is the most used in your field/country and use it.

6- Do you need a blog?

Absolutely! A blog will help establish your credibility as an expert in a field and is an integral part of social media marketing. Your blog should be informative and entertaining to engage your customers and should contain relevant keywords to appeal to search engines.

7- Do you need a website?

Yes, you do! Most shoppers look up a business online before making a decision to buy. A website gives authenticity to your business and increases your brand awareness. It is also a very powerful tool to implement unlimited marketing strategies.

8- Is digital marketing beneficial to my business?

Digital marketing can create a lot of opportunities and growth for businesses. It can lead to reduced costs, increased brand awareness, audience engagement, and higher sales. Simply put, digital marketing is great for the following reasons: Its affordability, flexibility, scalability, and interactivity.

9- Is social media marketing useful for my business?

100%! It has been found that social media not only drives traffic to websites but also allows you to be reachable and interact with your target audience, which helps you better understand and know your current and potential customers, not to mention the other benefits of using social media: analytics, monitoring, and customized ads.

10- Are digital marketing agencies helpful to my business?

Knowing all the benefits of digital marketing and social media, it becomes obvious that it is essential to use them. However, doing it alone can be a lot, which is why it is important and beneficial to enlist the help and expertise of a digital marketing agency. Here is an example of our valuable services:

Need help with Digital Marketing? Our team of experts at Nfinity8 got you covered!

Talk to us here!

Go BIG on Instagram in 2022

Go BIG on Instagram in 2022

Go BIG on Instagram in 2022

Happy New Year to all the Instagrammers out there 🥳!

The past few years have been a boom for online businesses, and here’s a new year to make it a big hit!

While it’s great that everyone on the internet is telling you what to do to get there, it can also be confusing that you have no idea what NOT to do.

Luckily we’re around, and here’s your list of DON’Ts, to grow your account like never before!

1. Do Not Post Aimlessly

Whether you’re promoting yourself or a product, treat your content the same way, as a brand with a clear strategy and goals, and do NOT publish without clear objectives.

Before posting, ask yourself these questions:

  • Do I want to “Sell“?

 If so, don’t go online without these 3 things: a flawless bio, a call-to-action button in your profile and a perfectly written ad.

  • Do I want to “Serve“?

 If so, don’t post for everyone (know your target audience) and don’t post to disappear (be present and responsive).

  • Do I want to “Speak“?

If so, don’t get too close to the “post” button, but get closer to your audience by NOT ignoring the “live” button right there, (USE IT!).

  • Do I want to “Save“?

 If so, forget about your local printer but NEVER forget to do promotional “stories”. 

  • Do I want to “Sizzle“?

 If so, don’t EVER post content that doesn’t include your brand identity.

2. Do Not Show Up Unplanned

  • Don’t post your content on SUNDAYS or at random times.

 There is a peak time for each industry and platform. According to certain research, the absolute best time to post on IG is Monday through Friday at 11am.

  • Don’t post without hashtags.

Hashtags are like signposts that will help your target audience find you, and help you rank your posts.

Tip: Use one clickable hashtag in your bio and between 3-5 hashtags in your caption (not in the comments section)

  • Don’t try to beat Instagram’s algorithm.

Rather, learn the six factors that drive what appears in each user’s timeline (interest, timeliness, relationship, frequency, following, and usage) and use them to your advantage.

  • Don’t act like you’re the only one on the platform.

Instead, team up with others through collaborations and partnerships AND like the posts of others in your niche.

  • Don’t come across as introverted or mysterious.

This is what social media is all about, so SOCIALIZE!

Leave comments on posts from your followers and others in your niche, and GeoTag your photos.

3.  Random Don’ts:

  • Stories:

Don’t share the exact same post in your story with the “New Post” sticker.

It’s like having a store and displaying your new item outside and telling people “This is our latest item, come in and look at it again”. Does that make sense? I bet it doesn’t.

Use that story purposefully, give your audience a hint of the content you added or don’t use the “New Post ” sticker, just repost your photo in your story with a hashtag, link or creative line.

  • Lives:

Don’t go live randomly, aimlessly or out of boredom.

Your lives must be pre-planned in your content calendar, you must know the best time to do it, the best message you want to deliver, you must be on your best look, choose your best background and use your best camera, lighting and angle.

Your background should not be distracting, your voice should be unwavering and your message should be clear and understandable without using filler words excessively.

Also, never start your live with “Hi Instagram”, “Hello people”, or any other generalized greeting, read your audience’s name and then say it, it’s that simple. Lastly, don’t use the “bad hair”, “this is not my best outfit” or “let’s wait for the others” as an introduction while waiting for several people to join you, just prepare your introduction the same way you prepared the message you want to deliver in your live broadcast.

And of course, don’t insult your audience!

  • Reels:

We hate to tell you this, but NO, NO, NO, don’t jump on every reel trend-don’t be an Instagram copycat 🙄! Test your audience’s preferences and interests and create your reels accordingly.

It’s true that reels are intentionally designed to be short, but not as short as 15 seconds and under, 30-60 seconds usually works better, using the 30+ seconds gives you room to deliver a clearer message and for your audience to read your caption. Don’t make it a lecture or speech either- people get bored easily, so use pop-up texts from time to time to create the illusion of new content and also make sure there is no distracting background, you need your audience’s attention on you and nothing else.

Finally, reels longer than 30 seconds will probably work best, but if your content needs less time, use less!

Need help growing your Instagram account? Our team of experts at Nfinity8 got you covered!

Talk to us here!

What is missing from your Social Media Accounts?

Social Media Accounts

Social Media Marketing Strategy

Today, all businesses, large and small, use social media to promote their brands. However, some seem to be making very effective use of their platforms and others are not. If you fall into the latter category, what is missing from your social media accounts?

What is missing from your social media accounts is simply a strategy, so what is social media strategy?

Social Media Strategy:

A social media strategy is a document that contains your tactical plan on how to interact with your target audience and increase their presence and engagement on your social media in order to achieve your company’s goal, whether it’s to build brand awareness, generate interest, or provide information.

Your social media marketing strategy should include the online channels you already use or plan to add, and the goals you want to achieve from each platform. These goals should be in line with your brand’s marketing and communication strategies.

You can describe it as a summary of each step and objective you plan to achieve on social media, including the metrics you will use to measure your performance and actions online. The more detailed your plan, the more effective, measurable and achievable it will be. Why is it so important?

Why is it important?

Let’s say you have 7.9 billion customers and potential customers spread over an area of 510065623 km2 and you want to communicate with them and promote your business. Would you want to go that far to talk to them? Probably not.

Now, imagine that 59% of these potential customers are in one specific location: how much easier is it to reach them? Would you go there to communicate with them? Definitely yes.

Don’t panic and don’t let your imagination run wild, because these numbers are real and you can find the 59% of these 7.9 billion customers spread over our planet Earth (510065623 km2) in one place, the internet. How important is this information when you are considering growing your business and how would you use this place wisely?

Are you going to go to this place full of customers, to promote your brand spontaneously and without preparation?
Wouldn’t you want to know more about these customers?
Wouldn’t you want to prepare the perfect message you want to deliver?
Wouldn’t you need a strategy to approach them?
Of course you would, and that’s why, ladies and gentlemen, you need a social media strategy before you knock on the door of the digital world.

How to create a Social Media Strategy?

The first step in creating a powerful and effective social media strategy is to identify your objectives and set S.M.A.R.T (Specific, Measurable, Attainable, Relevant and Time-bound) goals.

Okay, objectives are identified and goals are set, how will you measure your performance and success? The answer lies in step two: use useful tracking metrics to see your results in terms of engagement and conversion rates.
But before you jump to conclusions and call your strategy a success or failure, apply step 3, which is to know your audience and your competitors VERY WELL.

Once you know who you are targeting and competing with, choose the channels you think are right for your business and where your audience is most active, create your new accounts or improve existing ones, put on your investigator hat and do a social media sentiment analysis, decide what rule you will use for social media (e.g., 80/20 or 1/3), prepare your content, set a social media calendar, and finally, set the date for your strategic appearance. Good luck!

Need help creating your Social Media Strategy? Our team of experts at Nfinity8 got you covered!
Talk to us here!

What makes USP’s so important?

Unique Selling Proposition

What exactly do you sell? Broom, Broom, Broom.

Unique Selling Proposition (USP) & Emotional Selling Proposition (ESP).

Have you ever heard the expression “Sell the sizzle, not the steak”?
This phrase from Elmer Wheeler has become a very common piece of advice given to novice marketers, but if I told you, “Sell the sizzle AND the Dopamine released after eating the steak, but not the steak itself,” would that make sense?
Whether it makes sense or not, it’s no problem, let’s cram that steak down!

1. The Steak (Your Product)

“In marketing, a Product is an object or system made available for consumer use; it is anything that can be offered to a market to satisfy the desire or need of a customer”.

“To satisfy the desire or need of a customer”, you must be convinced that the only way to do this is through the product and that your success is the product of your product.
Don’t get me wrong, your product is essential and it is crucial to give a lot of importance and delicacy to the manufacturing process because your product is indeed the essence of your business, it is what you are going to offer to your customers but it is not quite what you are going to sell. Bear with me, we’ll get to that!

2. The Sizzle (The USP)

What is your unique selling proposition or point?

“In marketing, the unique selling proposition also called the unique selling point or the unique value proposition in the business model canvas is the marketing strategy of informing customers about how one’s own brand or product is superior to its competitors.”

In other words, your USP is what makes your product unique, what differentiates it from other similar products.
Your USP is what will motivate your potential customer to make the decision to buy your product, it’s your promise to offer them what others can’t.

Here’s an example: Let’s say you sell brooms and you’re targeting vegan, environmentalist, and nature-loving buyers. Do you want to sell them your product or their values?
Your Eco-friendly broom made of sorghum fibers and wood is definitely an environmentally friendly product, but will you use its features to promote it or will you highlight its positive impact on nature?
If you answered yes to the last question, let me congratulate you, you are taking the first step towards selling the sizzle and not the steak.
Speaking of selling, you know that purchasing something is a logical, brain-made decision, right? But what exactly is it that drives our brain to make this decision?
Ladies and gentlemen, it’s our friend Mr. Dopamine! Does that make sense now? Cool then, let’s have that ESP talk (my favorite)!

3. The Dopamine (The ESP)

“An emotional selling proposition (ESP) defines all the emotional triggers that prompt a person to buy. … Emotion is the one thing that influences consumer behavior the most. So, to be successful in your marketing efforts, sell the feelings your product provides, rather than selling the product explicitly.”

Mesdames et Messieurs; be an amateur psychologist.
Yes, be an amateur psychologist or better yet a professional and dig deep into the psyche of your potential buyers, their values, their lifestyle, their emotions, and even their insecurities.
Get to know them, try to imagine how they will feel when they buy your unique product, and hand it to them.
Figure out what feeling your customers are craving and shower them with THAT feeling.

I believe this is the simplest and most direct way to explain ESP as it is.

Getting back to your Eco-friendly broom, you’re already selling a unique product that matches the values of your target customers, why not spice it up a bit and try to sell them the feeling they’ll get from making that purchase.
Please picture that you have these possibilities, which one you will choose:

1-Dear customer, here is a fancy broom made of the best wood mother nature can produce, and the finest kind of sorghum fiber, will you give my broom the honor of being yours for better or for worse? (Nope! Your broom deserves better ?).

2-Hello Environmentalist, I see you and share with you the love of nature, that’s why I have dedicated years of my life to make for us, Bio fellows, an Eco-friendly broom made from cruelty-free and safe materials, and that has no negative impact on our earth, help a greenie and spread the word in the community. (That’s good, but you can do better?).

3-Hola Jane, what’s up Joe? how does it feel to get up every day and go to the trouble of finding a product that aligns with your values?
I know it’s hard, bizarrely hard, when taking care of our planet should be a basic thing to do and the most logical way to live our lives, some people still make it hard for us, nature lovers.
But hey, I feel you and I know the challenges you face in your daily life to keep this promise of being one of the guardians and saviors of the earth.
I’m so proud of you, and for that, I tried to do my part to be a warrior like your brave self, and I made us a broom that won’t hurt our one & only home and that will certainly help us save time in the search of products that have respect for our planet. (Here, Jane and Joe have already bought the broom and a few others for their beloved friends before you finish your speech, I guarantee it?).
I have made it clear, now it’s up to you!

Need help identifying your USP & ESP? Our team of experts at Nfinity8 got you covered!
Talk to us here!

Branding, Brand Identity & Brand Personality

beanding

Branding, Brand Identity & Brand Personality

& how to use it online to shine bright like a diamond!

Hey, real quick question; we’re in the midst of a global pandemic, half the world’s population has been locked up for over two years, most businesses have migrated to the E-world, the online became the new offline and we literally experienced a Digital Mondial, yet you haven’t managed to create a true Digital Presence for your business…. weird, right ?
Well, it is not so weird when we have an answer, and here is a quick one : your Brand is still struggling to shine online because it doesn’t have an E-Personality.

What is Branding ?

Let’s start with this question: what is a brand?
A brand is more than a logo, the name you choose for your business, or the packaging for your products. Here’s what a brand is, according to Tom Goodwin
“Brands are essentially patterns of familiarity, meaning, fondness, and reassurance that exist in the minds of people.”

If this is the Brand, then what is Branding?

Branding is a structured and ongoing process in which you must define who you want to be in the minds of your existing and potential customers, it is the process of differentiating your company from its competitors.
Once you decide what your Branding is , you should next create a strategy that translates how you want to be perceived as a company then steadily build and develop that perception.

What is a Brand Identity?

Imagine if we lived in a world where everyone looked the same, where everyone had the same voice and tone, where everyone spoke the same language, walked and talked the same way, had the same personality, the same laugh, where everyone had the same facial expressions and body language. Can you imagine such a boring and inauthentic world? You don’t have to, this world really exists; on the internet.
Now, imagine that in such a boring and inauthentic world, someone dares to be different, to have their own look, their own voice, their own tone, their own style, their own expressions, imagine that someone has succeeded in creating their own personality, their own values, and identity!
Just as you are different and unique as you are in the real world, your brand must be different and unique in its own way. Your Brand has to have its own identity to create its online path.
I can see you smiling as you imagine it, please keep smiling but stop imagining because your brand will be THAT person just by having its own Identity and Personality in a world full of lookalikes.

What is Brand Personality?

According to Dr. Jennifer Aaker in her book: Branding Personality;
“Brand personality refers to human characteristics associated with a brand. They’re expressed as adjectives that convey how you want people to perceive you (e.g. cheerful, youthful, dependable, friendly, responsible, sophisticated and so on).”

In other words, brand personality is how you Humanize your company in the minds and eyes of your customers, it’s how you make them feel like they are dealing with a human being,or better yet, a friend.
Your Brand Personality is how you connect with your customers and present your company as someone who talks your customer’s talk and walks their walk.

Need help in creating and developing your Branding, Brand Identity & Brand Personality?
Our team of experts at Nfinity8 got you covered!

The Whole World in One Place

dubai-expo

The Whole World in One Place

Known as the first Expo to be held in the Middle East in the history of World Expos, Expo 2020 Dubai will represent a celebration of human brilliance and marvelous achievements. ?

And we hold sky-high expectations of what is yet to come! ?

Expo 2020 Dubai plays a major role in boosting tourism and accelerating the development of innovative businesses. And as the largest event taking place in the UAE, it will offer you the chance to network with international business minds, share expertise and knowledge and interact with investors and tourists from every corner around the globe! ?

Wait, there is more! ?

You can indulge in a world of experiences and unleash your inner techie, by taking a look at ground-breaking inventions, enjoying entertainment events from opera to A-listers, pop-up theatres to flash mobs, and parades to national day celebrations. ?️

Furthermore,

You can see hundreds of uniquely structured pavilions that will feature exhibits, meeting places and entertainment catered for you.

So, after exploring the first international Expo in the UAE, you are probably wondering what’s on the menu? ?

You can engage your senses with more than 50 global cuisines – encountering street food, old classics and new favorites, and dishes from around the globe. ?

For this event, the UAE has chosen the slogan “connecting minds creating the future” and it’s split into three subthemes; Opportunity, Mobility, and Sustainability. As it is expected to attire over 25 million people and over 200 participants.

This couldn’t be more exciting! We’re definitely going, how about you? ?

Don’t forget to check out our previous blog!

Nfinitalks with Matt Bailey

#nfinitalks with Matt Bailey

Content and data as Horses and Kings! ?

Email Marketing and digital marketing analysis! ?

You can learn more about all of these interesting topics during our first episode from the NFINITALKS series.

It was moderated by Yousef AbdelBary, where Matt Bailey, the social media expert, the founder of Site Logic in the USA, and an educator at the New Media Academy, in Dubai was a guest. ?

The episode opened with interesting questions that revolved around social media marketing, and how it has taken a huge part of our virtual space, where it is not only used to socialize with others but rather the right medium for digitally advertising your content and products.

But the most controversial debate is

Why does your content need to be data-driven? Who’s the horse and who’s the king? ?

Matt Bailey opened his discussion in this exciting episode by highlighting the importance of both data and content, as he says: “Sometimes content gets no engagement, and some may say content is king, but you need data to know which content is working for you, and which content is not working for you, and to analyse, WHY? What people like and don’t like? because that will change how you will do the content”

In this brief set of statements, Matt Bailey was able to tease out the main points to answer this most frequently asked question.

And as an answer to the question about the latest Google and Apple privacy updates putting an end to users tracking and 3rd party data collection, he clearly announced that: “Losing the ability is not going to drastically change the AD market”.

WAIT! Are you one of those people who thinks email marketing is dead?

Well, we’re about to change your mind! ?

For Bailey, email marketing is one of the first and most effective marketing channels and a strategy that will help bloom your business. It “predates” all the other marketing channels ever existed, as it’s a direct and one-on-one medium that will establish loyalty and customer engagement.

The episode came to an end with Matt Baily’s differentiating between the US and the Middle East online behavior and marketing practices and listing some tips on the importance of digital marketing analysis in evaluating your business, audience and competitors to build a marketing plan for your company.

Click here to watch the full episode, and tell us what you think in a comment of our very first episode from the NFINITALKS series.

What Everybody Ought to Know About E-Commerce!

Ecommerce button on keyboard

What Everybody Ought to Know About E-Commerce!

Amid COVID-19, slow economic activities changed the way consumers use e-commerce and increased the urge to “go digital”, So here’s what you should know about e-commerce!.

One of the behaviours that went noticed in MENA during quarantine times is online shopping. As UAE has become one of the most advanced e-commerce markets in the region where the revenue in the e-commerce market is projected to reach US$7,456m in 2021.

Also, consumers and business owners started to depend more on showcasing their products and demanding online payment options.

 

Meanwhile,

Many initiatives and platforms saw the importance of investing in e-commerce, such as; Dubai CommerCity, took the advantage of the growing e-commerce opportunity in the region in order to build a sustainable digital future and tailored e-commerce enablement services.

 

 

By the same token,

Facebook, as one of the booming social media platforms, saw the chance to empower the e-commerce business, where recently the Chief Executive Mark Zuckerberg said that the company will build new features for content creators to earn money from recommending products on the app and a marketplace to help connect brands with influencers.

 

This announcement is part of Facebook’s efforts to help creators to connect with brands and earn money.


Facebook

Nfinity8 is a customer-centric digital marketing and visual communication agency. Where we emphasize on following the latest trends in order to meet the sky-high expectations of our clients.

 

E-commerce became an integral part of any business, and a major factor in success. That’s why our services are out there to assist customers. Starting from booking services online to resolve their issues across many platforms.

Do you think that online shopping will replace physical stores completely?!

Keep yourself updated with the latest topics and visit our website NOW!

A Social Media Agency That’s Your Gate Towards Success! ?

Nfinity8 logo on Burj Khalifa Dubai

A Social Media Agency That’s Your Gate Towards Success! ?

We are a social media agency that’s your gate towards success and helps you to gain customers’ trust.

At Nfinity8 we are a group of expertise founded by professionals. Therefore, we aim at breaking the standards and bringing the audience to your business.

Our vast experience allows us to shine our magic in all niches and specialisms. It’s your place that will meet all your digital marketing needs.

Allow us to introduce you to our exceptional services:

 

Digital Marketing: ?

Our digital marketing strategists and professionals, can grow your business and boost your exposure. They are experts in providing successful marketing campaigns catered for you.

Read more about Digital Marketing

 

Cyber-security: ?️

Our cyber-security experts will provide you with assessment, and applying cyber-security solutions. In this way, you will safeguard and protect your businesses against any potential threats.

 

Copywriting: ✍??

Our professional Copywriters will make sure that you will receive a first-class copy and content. So, it will keep your business on top of your customers’ minds.

 

Graphic Designing: ?

We equip our talented graphic designers with the latest software and tools. Hence, you will receive high-quality designs for your branding. In other words, they will turn your imagination into reality.

 

In a word, we are a creative team of designers, strategists and copywriters in an agency. We follow an innovative approach to cater a wide array of services. In addition to preparing outstanding calendars tailored for your special campaigns and events.?

 

Speak to Nfinity8 about your social media needs!