Branding, Brand Identity & Brand Personality

Make It Interesting With TikTok!

TikTok is one of the newest trends in 2021. It’s an immersive, joyful world. Where there is an audience for every voice, between the ages of 16 and 24 with more than billion downloads on the App Store and and Google Play.

This means you can definitely make it interesting with TikTok!

It’s a place where business owners can express and unleash their creativity. They can follow the latest trends, hashtags and use the right effects.

Going viral on TikTok has never been easier, all you have to do is follow these steps:

1. Include Relevant and Trendy Hashtags

Using trendy and relevant hashtags in every single caption is helpful. It will increase your views, reach a wide range of people and get them to respond, interact with your videos.

TikTok App will show you how many views each hashtag has. This will state which ones are currently trending with a little fire icon next to it. like the following image:

2. Use Trendy Music in Your Videos

TikTok is all about short videos and trending songs used by millions of users, where you can find yourself humming a song without even noticing it. TikTok has its unique way of representing its own, fun language, where you can easily add trendy music to your videos right from the app, and discover other music you might like.

3. Post in The Evening

There are many views and opinions on when is the best time to post on TikTok, and sure it depends on many other aspects, such as where are you located. Posting in the evening is the best time to post, because that’s the time where TikTok users are usually online and can engage with your videos once they are posted, for it was reported that users spend 52 minutes per day on the app.

Staying original and authentic with creative and unique ideas, you can easily reach your audience and have fun with it at the same time!

Remember, keep it interesting and sign up here to help you with your Digital Marketing strategy.

Emails that land in your spam folder are sometimes Legitimate. Sometimes they do get in there, sometimes they don’t. Gmail automatically classify messages as “spam” if they look spammy. And in general, they do a pretty good job. But those filters aren’t perfect. So, you must be wondering How to Prevent Emails from Landing in Gmail’s Spam Folder, even though I am not a spammer?

But the truth is that the spam filters don’t know your intentions and they rely solely on how you follow the rules of email marketing. If your behaviour mimics that of a spammer, you are also tagged as one of them and your emails are sent to the spam folder. However, understanding Gmail’s spam filtering criteria greatly helps in avoiding mails tagged as Spam. Let’s check the below main reasons and try to avoid them. 

1. The Sender Information is Inaccurate.

You must clearly state who you are (or who is your company) and don’t include any inaccurate information that could mislead someone.

Inaccurate From/Reply-To info – Make sure the domain in the “From:”, matches the domain you’re using to authenticate your emails.

2. You’re Using Spam Trigger Words.

Gmail’s spam filter straightaway marks emails as spam when it contains certain words or phrases. For example, a mail with the subject “You are shortlisted to check free score” automatically put in the Spam folder. Similarly, if messages include a link to a website that is blacklisted, the messages will be caught in email spam filters too.

Avoid spam trigger words such as “toll-free”, “dear friend”, “risk free”, “special offer”, etc.

3. You haven’t set up proper authentication.

There are major email authentication standards aimed at authenticating your emails which will automatically make you look more trustworthy in the eyes of spam filters. Instead of being a random number, you’ve proven who you are and that you actually control the domain name that you’re sending from.

The biggest tactics are:

– DKIM (DomainKeys Identified Mail)

– SPF (Sender Policy Framework)

– DMARC – requires you to already be using DKIM and SPF

If you’re using a custom email address and you haven’t set up these authentication methods, that’s one of the biggest reasons why your emails are going to spam.

4. You’re using a bad email list.

If you’re sending bulk emails to a list of subscribers, there are a few things that can get you into spam:

No permission – if you didn’t receive explicit opt-in from subscribers, that can lead to spam issues.

Stale list – if your list contains lots of inactive/disabled email accounts where emails bounce, that looks spammy to filters.

Low engagement – if your emails have very low open rates, ISPs might take this as a sign that your subscribers don’t want your emails, which can increase the list of getting marked as spam.

5. There’s a Large Image with Minimal Text.

Your email should not be images only, have a good image to text ratio. But you should be aware of your text to image ratio and strive for 60/40, meaning that your email should be roughly 60 per cent text and 40 per cent image.

6. There’s No Opt-Out Link.

Your email should not be images only, add a good image to text ratio. But you should be aware of your text to image ratio and strive for 60/40, meaning that your email should be roughly 60% text and 40% image.

7. You Weren’t Given Permission.

The opt-out link in your emails is required by law and allows your recipients to unsubscribe from receiving your emails.

Having an easily visible and accessible unsubscribe link at the bottom of your email will have a great impact on your deliverability.

8. Have a Bad IP Reputation.

An email should be sent only to people who want to receive them. This is one of the most important principles to follow because it will always help improve your deliverability. Rather than purchasing unreliable bulk email lists, that will ruin your sender reputation and deliverability, build opt-in lists through your website or application.

9. Low Engagement Rates.

Top webmail providers have stated that they look at how many emails are opened and how many are deleted as a factor in spam filtering decisions.

So, if you have low open rates or read rates, your emails are at higher risk of being flagged as spam. You need to do everything you can to increase engagement.

Other than targeting the right audience from the start, you can send your emails at the right time, perfect your subject lines, segment your list, and keep your list fresh by scrubbing it regularly.

10. HTML Emails Don’t Follow Best Practices.

Sometimes, you may want to send HTML emails from your business. That way, you can include some branding elements that make your emails more memorable and help with engagement.

However, you need to follow some best practices for sending HTML emails, so they don’t get marked as spam:

– Use a maximum width of 600-800 pixels.

– Keep your HTML code as clean and straightforward as possible.

– Keep your image-to-text ratio low.

– Optimize your images.

– Don’t use obscure fonts.

– Optimize for mobile.

Learn how to prevent emails from landing in Gmail’s spam folder in few steps

Conclusion

In short, mail ends up in the Gmail spam folder when it matches Gmail’s spam filter criteria. By avoiding the reasons listed above, you can make significant improvements.

Hurry up, Check out our previous and interesting blog!

If a picture is worth a thousand words, then emojis just might be worth a million! ? Welcome to the world of emojis in digital marketing.

So, what purpose do emojis serve, aside from being a lot of fun?

With the beginning of digital communication, emojis have become a language of the digital era, these days, you can deliver that same level of emotion with a single keyboard click. 

Many people struggle in showing emotions while communicating digitally, because the lack of face-to-face interactions which also means missing out the body gestures and facial cues. This is where emojis’ role swoops in ?, to give the text the same meaning intended by the sender ?.

Importance of Emojis in Digital Marketing! ☀

Emojis are now available on every social media platform (Instagram, Facebook and Twitter), which help the marketers to express their emotional interest easily. ✨

 

In the example above, Facebook’s Feeling/Activity feature lets your business communicate messaging that’s supported by emojis as well. ?

Many known brands on social media are using emojis in their own messaging and branding ?, which will help them add context to their messaging, and connect with their audience on a deeper level.

For example, Domino’s has been using emojis to allow its order using a single pizza emoji ?.

 

Learn More.

Emojis make the task less daunting and more entertaining for both the reader and the sender. They are a more advanced form of text-based, casual conversation and they engage the reader. ?

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